Senses Biotech is a startup founded in Uruguay in 2015 with the mission of improving cannabis-based therapies. In 2016, they became the Latin American representative of The Beacon, a device that uses spectroscopy to instantly measure the potency of cannabis. Senses Biotech used The Beacon to analyze hundreds of cannabis samples at expos in Colombia, Chile, and Uruguay, providing consumers data on THC and CBD levels. This helped producers understand the chemical profiles of their strains and guided medical users in dosing.