Research Forum on Inclusive Mobility 2009 in Vienna, Austria. The presentation looks at opportunities for implicit communication in orientation design for public transport.
2. 1. How can we best incorporate
all senses and experience in the
design?
2. How can we improve the
design process?
Forschungsforum Mobilit辰t, 21.10.2009, Wien
3. Interaction
Information Environment
Experiences User
experience
Expetations
Decisions
Design
Quality
Forschungsforum Mobilit辰t, 21.10.2009, Wien
4. Knowledge
Event
Perception
Experience
A B C D Understanding
Decision
Action/reaction
C2
B
A D
C
Forschungsforum Mobilit辰t, 21.10.2009, Wien
7. Information
other senses
10%
sehen, h旦ren,
hearing
tasten
15% rational/controlled/
conscious
vision
75%
emotional/not controlled/
subconscious
Information?
Forschungsforum Mobilit辰t, 21.10.2009, Wien
8. Sensory map rational/controlled/
conscious
see
close remote
feel
hear
move
taste smell
emotional/not contolled/
subconscious
Forschungsforum Mobilit辰t, 21.10.2009, Wien
9. What we use rational/controlled/
in design conscious
What we are
missing
see
close remote
feel
hear
move
taste smell
emotional/not contolled/
subconscious
Forschungsforum Mobilit辰t, 21.10.2009, Wien
10. Moving perception rational/controlled/
threshold through conscious
design
see
feel hear
close remote
move
smell
taste
emotional/not contolled/
subconscious
Forschungsforum Mobilit辰t, 21.10.2009, Wien
11. Vision
- Clear image of our environment
- Is dominant for conscious, intellectual pattern
recognition, decisions, orientation
- Is dominant for movement and balance
- Changes in light intensity are connected to
spatial/temporal impressions (day/night,
inside/outside)
Forschungsforum Mobilit辰t, 21.10.2009, Wien
12. Hearing
- We trust our ears more than our eyes
- In case of a dissonance between hearing and
vision the ear always wins
- Not hearing or not understanding an
announcement causes more stress than
overlooking visual information
- Changes in sound are connected to emotions
(loud/quiet, urgency/calming)
Forschungsforum Mobilit辰t, 21.10.2009, Wien
13. Feeling
- Touch receptors in the feet provide
information about the composition and
inclide of the 鍖oor
- Tactile elements are information
- Haptic properties tell stories about a surface
- Feel the environment: temperature, air
movement
Forschungsforum Mobilit辰t, 21.10.2009, Wien
14. Feeling AND seeing
Farbver辰nderung
Neigung
Colour change
Ober鍖辰chenbeschaffenheit
Tactile system
surface quality
Forschungsforum Mobilit辰t, 21.10.2009, Wien
Creative Industries Styria, 30. 3. 2009
15. Feeling AND seeing
colour change
slant
surface quality
Forschungsforum Mobilit辰t, 21.10.2009, Wien
Creative Industries Styria, 30. 3. 2009
16. Feeling AND seeing
Forschungsforum Mobilit辰t, 21.10.2009, Wien
Creative Industries Styria, 30. 3. 2009
17. Feeling, seeing, hearing
use physical
properties of the
screen to provide
tactile information
Forschungsforum Mobilit辰t, 21.10.2009, Wien
Creative Industries Styria, 30. 3. 2009
18. Smell
- Follow your nose orientation by smell
- Can evoke strong emotions
- Normally we consciously take notice only
of very positive or very negative smells
Forschungsforum Mobilit辰t, 21.10.2009, Wien
20. Experience
- Intellectual comparison with similar
experiences makes it easier to understand
a new situation.
- Body memory: remembering sensory
experiences
Forschungsforum Mobilit辰t, 21.10.2009, Wien
21. Experience and information
de鍖ne expectations
Information
personal Expectation
experience
Event: Uncertainty,
losing control
stress
Forschungsforum Mobilit辰t, 21.10.2009, Wien
22. Does more or better
information increase
expectations?
- In connection with little experience the
expectations could be too high
Forschungsforum Mobilit辰t, 21.10.2009, Wien
27. Little excursion: control
We prefer what we think
we can control
David Ropiek, Risk Consultant (Psychology Today)
Forschungsforum Mobilit辰t, 21.10.2009, Wien
28. Even if objectively this is
more risky or not an
advantage.
I can actively in鍖uence whats happening
Forschungsforum Mobilit辰t, 21.10.2009, Wien
29. Situations I am passively
exposed to cause a
heightened sense of stress.
Announcements, running text
(I cant re-visit, if I havent heard/seen it,
its gone)
Forschungsforum Mobilit辰t, 21.10.2009, Wien
30. Loss of control makes
people communicate
When things dont go according to plan, a
bus full of people suddenly start talking to
each other.
Forschungsforum Mobilit辰t, 21.10.2009, Wien
31. Road traf鍖c: built-in
perceived risk increases
attention.
Lessens for public transport?
Forschungsforum Mobilit辰t, 21.10.2009, Wien
33. Understanding/recognition
- Remembered experiences
- Learned patterns and concepts
(i.e. writing, sounds, surfaces)
- Intuitive understanding/recognition as body
memory
- intuitive understanding of natural patterns
(i.e. loud=urgent)
Forschungsforum Mobilit辰t, 21.10.2009, Wien
34. Legible buildings
- Objects in the environment in鍖uence
orientation behaviour the largest object is
the building itself
- Users should be able to comprehend the
building
- Less signage and explanation, more
implicitness (natural ractions)
Forschungsforum Mobilit辰t, 21.10.2009, Wien
35. Talking objects
- Design should con鍖rm expectations, an
object should signal
- Interaction is based on perceivable
properties of the object
- Signals to use natural patterns
Forschungsforum Mobilit辰t, 21.10.2009, Wien
36. I am an
entrance
I am heavy/light,
open into the
building, open I am a pane
automatically .. of glass
Schindler Award 2.7.2009, Wien
37. User experience
Authenticity,
harmony, aesthetics Atmosphere,
consistency Look Feel interaction with
environment
Usability
Functionality,
predictability, usability,
intellectual
understanding
Forschungsforum Mobilit辰t, 21.10.2009, Wien
38. Improve user experience
- Incorporating all senses
- Use natural patterns
Forschungsforum Mobilit辰t, 21.10.2009, Wien
39. A nudge in the right
direction
- It feels right
- Use gradual/sudden change to convey
meaning
- Use familiarity with object properties
Forschungsforum Mobilit辰t, 21.10.2009, Wien
40. From bi-sensory to
multi-sensory principle
- Dont focus on sensory de鍖cits
- Learn from sensory abilities of users
Forschungsforum Mobilit辰t, 21.10.2009, Wien
41. User Experience Design II
implicit communication for mobility,
orientation and architecture
Look
Look Feel
Implicit
Feel
comm.
Usability
Usability
Forschungsforum Mobilit辰t, 21.10.2009, Wien
42. Design process to re鍖ect
complexity
1. Early involvement of all key players:
Users/custoemrs, organisation/provider, data and
information services, architecture, maintenance ...
2. Interdisciplinary team
3. Joint de鍖nition of success criteria
Forschungsforum Mobilit辰t, 21.10.2009, Wien
43. Why de鍖ne succes
criteria?
- The impact of design can be evaluated and
measured in terms of usability and monetary
costs
- Design as an integral part of the quality indicators
of an organisation extends and ensures ownership
Forschungsforum Mobilit辰t, 21.10.2009, Wien
44. A guided, non-linear
process
User
experience
Accessability Performance
criteria
Key players
Context Content Concept
The company/ The team
the organisation Design
Technical
brie鍖ng
Framework
Product/Service
Forschungsforum Mobilit辰t, 21.10.2009, Wien
45. Intuitive usability and measurable
quality deliver an important
contribution towards relaxed
mobility
for users and providers
Thank you.
International Institute for Information Design
Forschungsforum Mobilit辰t, 21.10.2009, Wien
46. References:
- E. Avineri
- G.W. Evans / J. M. McCoy
- K. Lynch
- H. Monderman
- P. Natterer
- D. Norman
- G. Pezzulo / C. Castlefranchi
- M. Szalavitz
- J. Wiseman
- and many more colleagues
Please write to me at veronika.egger@isdesign.at for any further information.
Forschungsforum Mobilit辰t, 21.10.2009, Wien