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Relaxed
mobility
Veronika Egger
is-design GmbH, IIID, design for all




                                                International Institute for Information Design




  Forschungsforum Mobilit辰t, 21.10.2009, Wien
1. How can we best incorporate
all senses and experience in the
design?

2. How can we improve the
design process?



 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Interaction


Information                                                 Environment



                                              Experiences         User
                                                                  experience

 Expetations
                                         Decisions
                                                             Design


                                                                Quality

Forschungsforum Mobilit辰t, 21.10.2009, Wien
Knowledge
                                                       Event
                                                       Perception
                                                       Experience
 A          B           C                     D        Understanding
                                                       Decision
                                                       Action/reaction
                                                      C2


                                    B
                A                                              D
                                                  C




Forschungsforum Mobilit辰t, 21.10.2009, Wien
Perception



Forschungsforum Mobilit辰t, 21.10.2009, Wien
Perception
- Sensory perception
- Attention
- First impressions
 (good/bad, pleasant/unpleasant)
- Evaluation
 (important/unimportant, recognising
 patterns)


 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Information
    other senses
       10%
   sehen, h旦ren,
hearing
   tasten
 15%                                     rational/controlled/
                                              conscious
               vision
                75%

                                    emotional/not controlled/
                                         subconscious

                                                                Information?


 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Sensory map                               rational/controlled/
                                               conscious



                                                       see



               close                                                  remote
                              feel
                                                               hear


                                                move

                              taste                    smell
                                      emotional/not contolled/
                                           subconscious
  Forschungsforum Mobilit辰t, 21.10.2009, Wien
What we use                         rational/controlled/
    in design                                conscious
    What we are
    missing

                                                     see



         close                                                      remote
                            feel
                                                             hear


                                              move

                            taste                    smell
                                    emotional/not contolled/
                                         subconscious
Forschungsforum Mobilit辰t, 21.10.2009, Wien
Moving perception                         rational/controlled/
threshold through                              conscious
design



                                                     see


                              feel                            hear
         close                                                       remote


                                          move

                                                      smell

                              taste
                                      emotional/not contolled/
                                           subconscious
  Forschungsforum Mobilit辰t, 21.10.2009, Wien
Vision
- Clear image of our environment
- Is dominant for conscious, intellectual pattern
 recognition, decisions, orientation
- Is dominant for movement and balance
- Changes in light intensity are connected to
 spatial/temporal impressions (day/night,
 inside/outside)



 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Hearing
- We trust our ears more than our eyes
- In case of a dissonance between hearing and
 vision the ear always wins
- Not hearing or not understanding an
 announcement causes more stress than
 overlooking visual information
- Changes in sound are connected to emotions
 (loud/quiet, urgency/calming)


 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Feeling
- Touch receptors in the feet provide
 information about the composition and
 inclide of the 鍖oor
- Tactile elements are information
- Haptic properties tell stories about a surface
- Feel the environment: temperature, air
 movement



 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Feeling AND seeing


                                               Farbver辰nderung

                        Neigung
                                               Colour change



                                               Ober鍖辰chenbeschaffenheit
                                                       Tactile system
     surface quality


 Forschungsforum Mobilit辰t, 21.10.2009, Wien
     Creative Industries Styria, 30. 3. 2009
Feeling AND seeing


                                               colour change

                            slant




                                                   surface quality



 Forschungsforum Mobilit辰t, 21.10.2009, Wien
     Creative Industries Styria, 30. 3. 2009
Feeling AND seeing




 Forschungsforum Mobilit辰t, 21.10.2009, Wien
     Creative Industries Styria, 30. 3. 2009
Feeling, seeing, hearing


                                                   use physical
                                                properties of the
                                                screen to provide
                                               tactile information




 Forschungsforum Mobilit辰t, 21.10.2009, Wien
     Creative Industries Styria, 30. 3. 2009
Smell
- Follow your nose  orientation by smell
- Can evoke strong emotions
- Normally we consciously take notice only
 of very positive or very negative smells




 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Experience



Forschungsforum Mobilit辰t, 21.10.2009, Wien
Experience

- Intellectual comparison with similar
 experiences makes it easier to understand
 a new situation.
- Body memory: remembering sensory
 experiences




 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Experience and information
de鍖ne expectations
                             Information


     personal                                          Expectation
    experience
                                        Event:       Uncertainty,
                                    losing control
                                                     stress

Forschungsforum Mobilit辰t, 21.10.2009, Wien
Does more or better
information increase
expectations?
- In connection with little experience the
 expectations could be too high




 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Information
1910




Forschungsforum Mobilit辰t, 21.10.2009, Wien
Information
2010




Forschungsforum Mobilit辰t, 21.10.2009, Wien
http://www.smrt.co.kr/Train/Subwaymap/Eng/Subwaymap.jsp
Forschungsforum Mobilit辰t, 21.10.2009, Wien
Forschungsforum Mobilit辰t, 21.10.2009, Wien
Little excursion: control
We prefer what we think
we can control


David Ropiek, Risk Consultant (Psychology Today)



 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Even if objectively this is
more risky or not an
advantage.


I can actively in鍖uence whats happening



 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Situations I am passively
exposed to cause a
heightened sense of stress.

Announcements, running text
(I cant re-visit, if I havent heard/seen it,
its gone)


 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Loss of control makes
people communicate


When things dont go according to plan, a
bus full of people suddenly start talking to
each other.


 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Road traf鍖c: built-in
perceived risk increases
attention.

Lessens for public transport?




 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Understanding



Forschungsforum Mobilit辰t, 21.10.2009, Wien
Understanding/recognition
- Remembered experiences
- Learned patterns and concepts
 (i.e. writing, sounds, surfaces)
- Intuitive understanding/recognition as body
 memory
- intuitive understanding of natural patterns
 (i.e. loud=urgent)


 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Legible buildings
- Objects in the environment in鍖uence
 orientation behaviour  the largest object is
 the building itself
- Users should be able to comprehend the
 building
- Less signage and explanation, more
 implicitness (natural ractions)



 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Talking objects

- Design should con鍖rm expectations, an
 object should signal
- Interaction is based on perceivable
 properties of the object
- Signals to use natural patterns




 Forschungsforum Mobilit辰t, 21.10.2009, Wien
I am an
                                 entrance



   I am heavy/light,
   open into the
   building, open                           I am a pane
   automatically ..                            of glass

Schindler Award 2.7.2009, Wien
User experience
     Authenticity,
harmony, aesthetics                                                 Atmosphere,
       consistency                             Look          Feel   interaction with
                                                                    environment


                                                 Usability
          Functionality,
 predictability, usability,
              intellectual
         understanding


 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Improve user experience

- Incorporating all senses
- Use natural patterns




 Forschungsforum Mobilit辰t, 21.10.2009, Wien
A nudge in the right
direction
- It feels right
- Use gradual/sudden change to convey
 meaning
- Use familiarity with object properties




 Forschungsforum Mobilit辰t, 21.10.2009, Wien
From bi-sensory to
multi-sensory principle
- Dont focus on sensory de鍖cits
- Learn from sensory abilities of users




 Forschungsforum Mobilit辰t, 21.10.2009, Wien
User Experience Design II
implicit communication for mobility,
orientation and architecture


                                                      Look
      Look                 Feel
                                                             Implicit
                                               Feel
                                                              comm.

            Usability
                                                  Usability



 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Design process to re鍖ect
complexity
1. Early involvement of all key players:
    Users/custoemrs, organisation/provider, data and
    information services, architecture, maintenance ...

2. Interdisciplinary team
3. Joint de鍖nition of success criteria



 Forschungsforum Mobilit辰t, 21.10.2009, Wien
Why de鍖ne succes
criteria?
- The impact of design can be evaluated and
 measured  in terms of usability and monetary
 costs
- Design as an integral part of the quality indicators
 of an organisation extends and ensures ownership




 Forschungsforum Mobilit辰t, 21.10.2009, Wien
A guided, non-linear
process
                             User
                             experience
     Accessability                                Performance
                                                        criteria


  Key players
                       Context                               Content         Concept

  The company/                                    The team
the organisation                                                   Design
                                     Technical
                                                                   brie鍖ng
                                     Framework
            Product/Service




    Forschungsforum Mobilit辰t, 21.10.2009, Wien
Intuitive usability and measurable
quality deliver an important
contribution towards relaxed
mobility 
for users and providers
Thank you.



                                               International Institute for Information Design




 Forschungsforum Mobilit辰t, 21.10.2009, Wien
References:
- E. Avineri
- G.W. Evans / J. M. McCoy
- K. Lynch
- H. Monderman
- P. Natterer
- D. Norman
- G. Pezzulo / C. Castlefranchi
- M. Szalavitz
- J. Wiseman
- and many more colleagues


Please write to me at veronika.egger@isdesign.at for any further information.




  Forschungsforum Mobilit辰t, 21.10.2009, Wien

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Relaxed mobility

  • 1. Relaxed mobility Veronika Egger is-design GmbH, IIID, design for all International Institute for Information Design Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 2. 1. How can we best incorporate all senses and experience in the design? 2. How can we improve the design process? Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 3. Interaction Information Environment Experiences User experience Expetations Decisions Design Quality Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 4. Knowledge Event Perception Experience A B C D Understanding Decision Action/reaction C2 B A D C Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 6. Perception - Sensory perception - Attention - First impressions (good/bad, pleasant/unpleasant) - Evaluation (important/unimportant, recognising patterns) Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 7. Information other senses 10% sehen, h旦ren, hearing tasten 15% rational/controlled/ conscious vision 75% emotional/not controlled/ subconscious Information? Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 8. Sensory map rational/controlled/ conscious see close remote feel hear move taste smell emotional/not contolled/ subconscious Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 9. What we use rational/controlled/ in design conscious What we are missing see close remote feel hear move taste smell emotional/not contolled/ subconscious Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 10. Moving perception rational/controlled/ threshold through conscious design see feel hear close remote move smell taste emotional/not contolled/ subconscious Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 11. Vision - Clear image of our environment - Is dominant for conscious, intellectual pattern recognition, decisions, orientation - Is dominant for movement and balance - Changes in light intensity are connected to spatial/temporal impressions (day/night, inside/outside) Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 12. Hearing - We trust our ears more than our eyes - In case of a dissonance between hearing and vision the ear always wins - Not hearing or not understanding an announcement causes more stress than overlooking visual information - Changes in sound are connected to emotions (loud/quiet, urgency/calming) Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 13. Feeling - Touch receptors in the feet provide information about the composition and inclide of the 鍖oor - Tactile elements are information - Haptic properties tell stories about a surface - Feel the environment: temperature, air movement Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 14. Feeling AND seeing Farbver辰nderung Neigung Colour change Ober鍖辰chenbeschaffenheit Tactile system surface quality Forschungsforum Mobilit辰t, 21.10.2009, Wien Creative Industries Styria, 30. 3. 2009
  • 15. Feeling AND seeing colour change slant surface quality Forschungsforum Mobilit辰t, 21.10.2009, Wien Creative Industries Styria, 30. 3. 2009
  • 16. Feeling AND seeing Forschungsforum Mobilit辰t, 21.10.2009, Wien Creative Industries Styria, 30. 3. 2009
  • 17. Feeling, seeing, hearing use physical properties of the screen to provide tactile information Forschungsforum Mobilit辰t, 21.10.2009, Wien Creative Industries Styria, 30. 3. 2009
  • 18. Smell - Follow your nose orientation by smell - Can evoke strong emotions - Normally we consciously take notice only of very positive or very negative smells Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 20. Experience - Intellectual comparison with similar experiences makes it easier to understand a new situation. - Body memory: remembering sensory experiences Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 21. Experience and information de鍖ne expectations Information personal Expectation experience Event: Uncertainty, losing control stress Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 22. Does more or better information increase expectations? - In connection with little experience the expectations could be too high Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 27. Little excursion: control We prefer what we think we can control David Ropiek, Risk Consultant (Psychology Today) Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 28. Even if objectively this is more risky or not an advantage. I can actively in鍖uence whats happening Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 29. Situations I am passively exposed to cause a heightened sense of stress. Announcements, running text (I cant re-visit, if I havent heard/seen it, its gone) Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 30. Loss of control makes people communicate When things dont go according to plan, a bus full of people suddenly start talking to each other. Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 31. Road traf鍖c: built-in perceived risk increases attention. Lessens for public transport? Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 33. Understanding/recognition - Remembered experiences - Learned patterns and concepts (i.e. writing, sounds, surfaces) - Intuitive understanding/recognition as body memory - intuitive understanding of natural patterns (i.e. loud=urgent) Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 34. Legible buildings - Objects in the environment in鍖uence orientation behaviour the largest object is the building itself - Users should be able to comprehend the building - Less signage and explanation, more implicitness (natural ractions) Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 35. Talking objects - Design should con鍖rm expectations, an object should signal - Interaction is based on perceivable properties of the object - Signals to use natural patterns Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 36. I am an entrance I am heavy/light, open into the building, open I am a pane automatically .. of glass Schindler Award 2.7.2009, Wien
  • 37. User experience Authenticity, harmony, aesthetics Atmosphere, consistency Look Feel interaction with environment Usability Functionality, predictability, usability, intellectual understanding Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 38. Improve user experience - Incorporating all senses - Use natural patterns Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 39. A nudge in the right direction - It feels right - Use gradual/sudden change to convey meaning - Use familiarity with object properties Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 40. From bi-sensory to multi-sensory principle - Dont focus on sensory de鍖cits - Learn from sensory abilities of users Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 41. User Experience Design II implicit communication for mobility, orientation and architecture Look Look Feel Implicit Feel comm. Usability Usability Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 42. Design process to re鍖ect complexity 1. Early involvement of all key players: Users/custoemrs, organisation/provider, data and information services, architecture, maintenance ... 2. Interdisciplinary team 3. Joint de鍖nition of success criteria Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 43. Why de鍖ne succes criteria? - The impact of design can be evaluated and measured in terms of usability and monetary costs - Design as an integral part of the quality indicators of an organisation extends and ensures ownership Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 44. A guided, non-linear process User experience Accessability Performance criteria Key players Context Content Concept The company/ The team the organisation Design Technical brie鍖ng Framework Product/Service Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 45. Intuitive usability and measurable quality deliver an important contribution towards relaxed mobility for users and providers Thank you. International Institute for Information Design Forschungsforum Mobilit辰t, 21.10.2009, Wien
  • 46. References: - E. Avineri - G.W. Evans / J. M. McCoy - K. Lynch - H. Monderman - P. Natterer - D. Norman - G. Pezzulo / C. Castlefranchi - M. Szalavitz - J. Wiseman - and many more colleagues Please write to me at veronika.egger@isdesign.at for any further information. Forschungsforum Mobilit辰t, 21.10.2009, Wien