Religion & branding
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Religion is a social institution that brings together cultural systems, belief systems, and worldviews. There are approximately 4,200 religions worldwide. Scientology was created in 1952 by L. Ron Hubbard as a successor to his self-help system called Dianetics. Scientology teaches that people are immortal beings who have forgotten their true nature and uses auditing counseling sessions and educational materials to facilitate spiritual rehabilitation. The Church of Scientology promotes Scientology using branding techniques focused on sensory experiences to attract followers, especially teenage populations.
Religion & branding
- 1. Religion & Branding Joy Pal 089 Rahul R 111 Mohit Pole 100 Amol Ingole - 60
- 3. Religion Religion is an organized collection of belief systems, cultural systems, and world views. They tend to derive morality, ethics, religious laws or a preferred lifestyle from their ideas about the cosmos and human nature. Many religions have narratives, symbols, traditions and sacred histories that are intended to give meaning to life or to explain the origin of life or the Universe. According to some estimates, there are roughly 4,200 religions in the world.
- 5. To Believe or Not to Believe The word religion is sometimes used interchangeably with faith or belief system; however, in the words of mile Durkheim, religion differs from private belief in that it is "something eminently social".A global 2012 poll reports that 59% of the world's population is religious, 23% are not religious, and 13% are atheists.
- 6. True Meaning The root of the English word "religion", the Latin religio, was originally used to mean only "reverence for God or the gods, careful pondering of divine things, piety" (which Cicero further derived to mean "diligence"). Max M端ller characterized many other cultures around the world, including Egypt, Persia, and India, as having a similar power structure at this point in history. What is called ancient religion today; they would have only called "law".
- 8. Scientology Scientology is a body of beliefs and related practices created by L. Ron Hubbard (19111986), starting in 1952, as a successor to his earlier self- help system, Dianetics. Hubbard characterized Scientology as a religion, and in 1953 incorporated the Church of Scientology in Camden, New Jersey.
- 10. Teachings through New Branding Scientology teaches that people are immortal beings who have forgotten their true nature. The method of spiritual rehabilitation is a type of counselling known as auditing. Study materials and auditing courses are made available to members in return for specified donations. Scientology is legally recognized as a tax-exempt religion in the United States, Italy, South Africa, Australia, Sweden, New Zealand, Portugal and Spain Scientology sponsors a variety of social-service programs.These include the Narconon anti-drug program, the Criminon prison rehabilitation program, the Study Tech education methodology, theVolunteer Ministers, the World Institute of Scientology Enterprises, and a set of moral guidelines expressed in a booklet called TheWay to Happiness.
- 11. The Implications of New Religions:
- 12. Branding Techniques Used Its method of spiritual rehabilitation is a type of counselling known as auditing Which is done with the use of both olfactory and visual senses. Scientologists believe that the practice of psychiatry is destructive and abusive and must be abolished. They believe in sensory techniques such as rhodeza. Use of Sensory branding in the cases of young teenage population to influence them. A large number of organizations overseeing the application of Scientology have been established, the most notable of these being the Church of Scientology Propagating knowing through feeling