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Questionnaire Outcome
MBS MBA Gang

Q1 -The business area that best describes my organisation
23.5%
0.0%
5.9%
17.6%
47.1%
0.0%
5.9%
8.9%
0.0%
4.4%
8.9%
64.4%
8.9%
4.4%
9.3%
13.0%
11.1%
9.3%
37.0%
13.0%
7.4%
Education
NGOs
Healthcare / Hospital
Manufacturing
Entrepreneur
Government
Micro-finance Enterprises
Zambia Nigeria Ghana
-Entrepreneurs - Manufacturing
-Education - Healthcare / Hospital
- MFEs

Q2 -When choosing an electricity power system for your business/organisation, how important would you consider the
following factors? (Please tick the appropriate box – 1 = least important and 10 = most important)
1
3
1
3
3
1 2
3
7
1
6
3
4
1 6
5 4
3
4 7
6
3
7 8
6 5 5
10
5 4
0
2
4
6
8
10
12
14
16
18
Importance factors % - Ghana
1 2 3 4 5 6 7 8 9 10

8
7
6
4
4
9 7
4
7
43
6
10
8
7
4 8
8
13
12
24
8
16
25
27
11 8
30
18
12
0
5
10
15
20
25
30
35
40
45
Importance factors % - Nigeria
1 2 3 4 5 6 7 8 9 10

3
7
4
2
6
11
4
2
6
3
4
6
13
7
14
13
9
11
12
3
39
27 28
37
26
11
28
38
29
25
0
10
20
30
40
50
Importance factors % - Zambia
1 2 3 4 5 6 7 8 9 10

Q3 - When purchasing an electricity power system for my business/organisation, I would weigh the challenges faced
as (1 = least challenging and 6 = most challenging)
7 11
14
10
6
4
8
14
10
11
10 9
22
13 10 14
24 21
0
10
20
30
40
50
Initial good
Price
Trustworthy
Distrib
Adv different
systems
Correct
tech/info
Good ROI Elec power
systems access
1 4 3 2
4
1
4 1
5 4
1
4
3 5
4
4
7
6
8 7 4 6
2
4
0
5
10
15
20
Initial good
Price
Trustworthy
Distrib
Adv different
systems
Correct
tech/info
Good ROI Elec power
systems access
Ghana
Nigeria
7 11
14
10
6
4
8
14
10
11
10 9
22
13 10 14
24 21
0
10
20
30
40
50
Initial good
Price
Trustworthy
Distrib
Advdifferent
systems
Correct
tech/info
GoodROI Elecpower
systemsaccess
6
5
4
3
2
1
6
13
10
11
10
6
4 8 18
15 4 14
6
10
9
14
10
97
5
7 6
8
9
17
12
5 6
13 9
0
10
20
30
40
50
60
Initial cost of
purchase/obtaining a
good price
Finding a trustworthy
distributor
Understanding the
advantages of different
systems
Correct
technology/obtaining
information
To obtain good return
on investment
Accessibility to
electricity power
systems
Zambia

Q2 -When choosing an electricity power system for your business/organisation, how important would you consider
the following factors? (Please tick the appropriate box – 1 = least important and 10 = most important)
Q3 - When purchasing an electricity power system for my business/organisation, I would weigh the challenges faced
as (1 = least challenging and 6 = most challenging)
Choice of System factors (Q2-3)
When it comes to the most important factors when choosing a power system, the results were:
Efficiency
Capital and maintenance costs
Ease of installations and operations
After sales was quite significant in Ghana and Zambia
As for the most challenging factors
Initial costs of purchase / obtaining a good price
Good return on investment
Correct technology / obtaining information
Finding a trustworthy distributor
The above factors highlight the some of the key components that should be part of the package offered by SNI to
potential distributors. This can also be used as part of SNI sales negotiations to demonstrate our good
understanding of the market demands. Selling price and ROI structure will define the company position against
competitors and set the standards for future market growth.

Q4 -Please select your preferred system as shown in the diagram above
5.9%
0.0%
3.7%
23.5%
22.2%
22.2%
47.1%
48.9%
18.5%
23.5%
28.9%
55.6%
0.0% 20.0% 40.0% 60.0%
Ghana
Nigeria
Zambia
System 5 - 10kW and up
System 4 - 1kW to 10kW
System 3 - 100W to 1kW
System 2 - 20 to 100W
System 1 - Less than 20W

The chart shows the combined results of three countries for different system
preferred price ranges:

Q6 - My business or organisation would purchase an electricity power system through one
or more of the following means:
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Creditcard
Takeoutaloanfromthebank
Take outalease fromthedistributororseller
Buyonhirepurchase
Buyoutright
Zambia
Nigeria
Ghana
As previously identified from the PESTEL analysis and unlike the developed countries, their preferred means of purchase electricity are
not loans from Banks or credit cards but
Buy outright, over 60%
Buy on hire purchase, over 25%
The use of personal savings for business purposes is the most common model in all three countries.

Q7 - My business or organisation will be interested in buying an electricity power system that is able to calculate the
exact amount of electricity that is used at any point in time:
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Ghana Nigeria Zambia
Agree
Disagree

Q8 - My business or organisation will be interested in an electricity power system that has the ability to generate
income through charging for the exact electricity that consumers use:
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Agree
Disagree

Q9 - My business or organisation will be interested in buying an electricity power system that can use a pay as you
go (PAYG) charge card similar to mobile phone charging systems as a means to generate income
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
Agree
Disagree
With over 80% of the responses across all three countries, the targeted audience really like the product potential and
are interested obtaining this products based on its ability to control electricity and generate income.
When it comes to the use of the system as PAYG model, there seems to be a balance response rates (agree 60% and
disagree 40%) between Ghana and Zambia but Nigeria are very much in favour of this type of revenue stream with
almost 100% votes. This lead to believe that there is a need to put an emphasis on the PAYG in Ghana and explain
the benefits of this model. A point to address in the marketing approach.

Q10 - My business or organisation prefer to buy an electricity power system from one or more of the locations
below:
0% 10% 20% 30% 40% 50% 60% 70% 80%
Road-side generatorstore
Internet
Market
Importer or supplier
Zambia
Nigeria
Ghana

Q11 - An after-market service is important for my business or organisation when I purchase an electricity power
system. The most important service for me is:
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
Ghana
Nigeria
Zambia
Extended system service agreement
with the system supplier
Options on technical training support
fromthe system provider
An after-market service contract with
a maintenance company
Manufacture warranty agreement
Our own in house maintenance
capacity
None of above, don’t require any
services
•Extended system service agreement with the system supplier
•An after-market service contract with a maintenance company
•Options on technical training support from the system provider
•Manufacture warranty agreement

Q12 - When my business or organisation buys an electricity power system, the price point I would require to have it
installed by a professional is:
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
8
7
6
5
4
3
2
1
Zambia
Nigeria
Ghana
1 2 3 4 5 6 7 8
USD 350+ 750+ 1000+ 1500+ 2000+ 2500+ 3000+ 3500+
Strong concentration within the $1,000 to $1,500 price range.
Worth mentioning that a significant number of Ghanaian
participants are willing to pay the highest price of $3,500 . The
lowest price

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