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Technology Entrepreneurship Venture Lab 2012 (Report to 3-star hotels chain franchising concept)

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Boris Baturinets
Boris Baturinets

Creation 2-3-star hotels chain for small or medium hotels (10-50 rooms) under common brand on franchising basis.

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Hypotheses connected with small and medium hotels management: 1) High expenses for developing and maintaining website, call center, standards of service, brandbook, business processes independently. How many stars does the hotel have?
2) Absence of standards and their execution control – hypothesis confirmed;
3) Weak brand awareness or even complete absence of it at all. Willingness to work under strong and known brand – hypothesis confirmed; 4) Lack of knowledge and no access to best practices – customers don’t held staff trainings regularly and don’t use best practices;
5) High procurement prices or big partners’ commissions due to small volumes – hotel owners are satisfied with procurement prices; 6) difficulties with large corporate clients attraction (for example taking part in tenders) – hoteliers work with How do you think about the future of business development of your hotel and the hotel industry in corporate clients but there is a large potential to grow; a whole?
7) readiness to outsource and pay for this services – confirmation is in progress.

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Technology Entrepreneurship Venture Lab 2012 (Report to 3-star hotels chain franchising concept)

  • 1. Hypotheses connected with small and medium hotels management: 1) High expenses for developing and maintaining website, call center, standards of service, brandbook, business processes independently. How many stars does the hotel have?
  • 2. 2) Absence of standards and their execution control – hypothesis confirmed;
  • 3. 3) Weak brand awareness or even complete absence of it at all. Willingness to work under strong and known brand – hypothesis confirmed; 4) Lack of knowledge and no access to best practices – customers don’t held staff trainings regularly and don’t use best practices;
  • 4. 5) High procurement prices or big partners’ commissions due to small volumes – hotel owners are satisfied with procurement prices; 6) difficulties with large corporate clients attraction (for example taking part in tenders) – hoteliers work with How do you think about the future of business development of your hotel and the hotel industry in corporate clients but there is a large potential to grow; a whole?
  • 5. 7) readiness to outsource and pay for this services – confirmation is in progress.