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Report analysis 1416 Customer for car rental thailand

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Anantachai Ittiworapong
Anantachai Ittiworapong

This document analyzes customer data from July 2013 to July 2014 for a car rental company. It provides information on customer demographics, including: - Over 50% of customers were from Thailand, with other large groups from Russia, Hong Kong, Great Britain, and Australia. - Most common occupations were business owner, employee, and government officer. - Most popular food types were Thai, Japanese, and buffet-style. Beach and mountain destinations were most popular for travel. - Customers primarily learned of the company through their website, friends/acquaintances, and Facebook. - Price and promotions were the most important factors for customers choosing a rental car.

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Report Analysis 2013— July 2014 (7 Months)
Customer Inside ? Group of customers car for rent. ? Data cleansing 1416 customer. ? Occupation. ? Lifestyle. ? Radio Channel ? Customer from media channel.
Group of customer car for rent
Group of customer car for rent 1. THAILAND > 50 % 2. Russia > 5 % 3. Hongkong > 5% 4. GB > 4% 5. AU > 4% 6. SG > 3 %
640 314 93 71 48 41 33 22 20 19 10 Employee) Business owner) Government officer) Engineer/Technician) Doctor/Pharmacist/Nurse) State enterprise employee) Retire) Student) Housemaid/Housewife) Business owner)/ Employee) Others) Please specify) Occupation Customer
Life style : food 337 166 135 124 72 69 60 59 41 39 35 15 13 13 0% 5% 10% 15% 20% 25% 30% 0 50 100 150 200 250 300 350 400 Thai) Thai)/ Japanese) Japanese) Thai)/ Japanese)/… Thai)/ Japanese)/Buffet) Thai)/ Japanese)/… Buffet) Thai)/ Buffet) European) Thai)/ European) Japanese)/ Buffet) Japanese)/ European)/… Thai)/ European)/… Japanese)/ European)
Life style : Travel 38% 25% 15% 9% 4% 3% 2% 1% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 0 50 100 150 200 250 300 350 400 450 500 Beach) Mountain)/Beach) Mountain)/ Beach)/ Historicalplace) Mountain) Beach)/ Historicalplace) Mountain)/ Historicalplace) Historical place) Others)Please specify)
Life style : travel /shopping / sport 592 84 80 79 73 69 43 43 37 36 33 30 28 27 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 0 100 200 300 400 500 600 700 Travel) Travel)/ Shopping) Travel)/ Sport)/Music)/ Movie)/… Travel)/ Movie) Travel)/Sport) Travel)/ Movie)/Shopping) Sport) Travel)/ Sport)/Movie) Travel)/ Music)/Movie)/ Shopping) Travel)/ Music)/Movie) Movie) Shopping) Travel)/ Sport)/Music)/ Movie) Travel)/Music)
Radio Channel 170 154 128 122 65 30 23 22 40 49 30 0% 5% 10% 15% 20% 25% 0 20 40 60 80 100 120 140 160 180 95.5VirginHitz 106.5GreenWave 103.5FMOne 105.5EazyFM MCOT) 95.5VirginHitz/105.5EazyFM 105.5EazyFM/106.5GreenWave 103.5FMOne/106.5GreenWave CoolFM/FM101/ Youtube % Click NO 1. NO 2. NO 3. NO 4.
Customer from media channel. 631 76 68 42 34 33 27 24 18 11 10 0% 10% 20% 30% 40% 50% 60% 0 100 200 300 400 500 600 700 Website) Friendsor acquaintance) Website)/Facebook) Facebook) Website)/ Newspaper/magazine) Website)/ Friendsoracquaintance) Newspaper/magazine) Others)Pleasespecify) Nokair Others)Pleasespecify) NOKAIR Radio) Website)/ Facebook)/ Newspaper/magazine)
Factor for car rent 17% 10% 7% 5% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 0 50 100 150 200 250 300 Price) Price)/ Promotion) Vehiclebrand)/ Price)/… Promotion) Vehiclebrand) Vehiclebrand)/ Price)/Promotion) Vehiclebrand)/ Price) Price)/ Promotion)/… Price)/ Promotion)/… - Convenienceinvehiclepick-… Vehiclebrand)/ Price)/… Service) Convenienceinbooking) Price)/ Promotion)/… Price)/ Promotion)/Car… Price)/ Promotion)/… Price)/Car condition) Price)/ Promotion)/… Vehiclebrand)/ Price)/… Price)/ -Conveniencein… Vehiclebrand)/ Price)/… Price)/ Promotion)/… Price)/ Promotion)/Car… Carcondition) Price)/ Promotion)/… Price)/ Promotion)/Car…

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Report analysis 1416 Customer for car rental thailand

  • 2. Customer Inside ? Group of customers car for rent. ? Data cleansing 1416 customer. ? Occupation. ? Lifestyle. ? Radio Channel ? Customer from media channel.
  • 3. Group of customer car for rent
  • 4. Group of customer car for rent 1. THAILAND > 50 % 2. Russia > 5 % 3. Hongkong > 5% 4. GB > 4% 5. AU > 4% 6. SG > 3 %
  • 5. 640 314 93 71 48 41 33 22 20 19 10 Employee) Business owner) Government officer) Engineer/Technician) Doctor/Pharmacist/Nurse) State enterprise employee) Retire) Student) Housemaid/Housewife) Business owner)/ Employee) Others) Please specify) Occupation Customer
  • 6. Life style : food 337 166 135 124 72 69 60 59 41 39 35 15 13 13 0% 5% 10% 15% 20% 25% 30% 0 50 100 150 200 250 300 350 400 Thai) Thai)/ Japanese) Japanese) Thai)/ Japanese)/… Thai)/ Japanese)/Buffet) Thai)/ Japanese)/… Buffet) Thai)/ Buffet) European) Thai)/ European) Japanese)/ Buffet) Japanese)/ European)/… Thai)/ European)/… Japanese)/ European)
  • 7. Life style : Travel 38% 25% 15% 9% 4% 3% 2% 1% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 0 50 100 150 200 250 300 350 400 450 500 Beach) Mountain)/Beach) Mountain)/ Beach)/ Historicalplace) Mountain) Beach)/ Historicalplace) Mountain)/ Historicalplace) Historical place) Others)Please specify)
  • 8. Life style : travel /shopping / sport 592 84 80 79 73 69 43 43 37 36 33 30 28 27 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 0 100 200 300 400 500 600 700 Travel) Travel)/ Shopping) Travel)/ Sport)/Music)/ Movie)/… Travel)/ Movie) Travel)/Sport) Travel)/ Movie)/Shopping) Sport) Travel)/ Sport)/Movie) Travel)/ Music)/Movie)/ Shopping) Travel)/ Music)/Movie) Movie) Shopping) Travel)/ Sport)/Music)/ Movie) Travel)/Music)
  • 10. Customer from media channel. 631 76 68 42 34 33 27 24 18 11 10 0% 10% 20% 30% 40% 50% 60% 0 100 200 300 400 500 600 700 Website) Friendsor acquaintance) Website)/Facebook) Facebook) Website)/ Newspaper/magazine) Website)/ Friendsoracquaintance) Newspaper/magazine) Others)Pleasespecify) Nokair Others)Pleasespecify) NOKAIR Radio) Website)/ Facebook)/ Newspaper/magazine)
  • 11. Factor for car rent 17% 10% 7% 5% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 0 50 100 150 200 250 300 Price) Price)/ Promotion) Vehiclebrand)/ Price)/… Promotion) Vehiclebrand) Vehiclebrand)/ Price)/Promotion) Vehiclebrand)/ Price) Price)/ Promotion)/… Price)/ Promotion)/… - Convenienceinvehiclepick-… Vehiclebrand)/ Price)/… Service) Convenienceinbooking) Price)/ Promotion)/… Price)/ Promotion)/Car… Price)/ Promotion)/… Price)/Car condition) Price)/ Promotion)/… Vehiclebrand)/ Price)/… Price)/ -Conveniencein… Vehiclebrand)/ Price)/… Price)/ Promotion)/… Price)/ Promotion)/Car… Carcondition) Price)/ Promotion)/… Price)/ Promotion)/Car…