Report for the visit in australia and new
- 1. Report For the Visit in Australia and New Zealand
- 2. Contents Page 2~34 Customer Introduction. Page 35-40 Exhibition. Page 41-43 Retail Store. Page 44-47 Competitor Analysis Page 48-51 Opportunity Analysis. Page 52-53 Cooperation opportunity. Page 54-55 Personal View.
- 3. Companies Visited. Entech Electronics. Entech Electronics is having 2 Plants in South Australia (Adelaide ) and in China Entech Australia is having 45 Staffs in production and well as in Administrations. Their Main products in Australia are Small amount of Wiring Harness and they are more keen on PCB Assemblies for the security system and display boards for both Governments and commercial projects. The Main source they are buying the Wires/Cables and other types of Wiring accessories in their Australian plant are coming from Mouser ,Elements 14 ,Tycab , General Cables, Siltex and Cabac. The Wires/Cables they are using are UL 1015, 1007, UL1430, from Gauge 22 ~ 18 , Heat Shrinkable Tubes are from 3mm, 7mm and 10mm , Cable Ties 2.5mmX100mm White and Black. I'm already in touch with their plant manager in China and in Australia and will further discuss the with the supply and stockades of the demand they are having . I was not allow to enter the production area therefor I couldnt take the pictures in the production side. To be Continue with other companies on next page.
- 4. Company Visited 2 Ampec Technologies Pty Ltd. Ampec Technologies Pty Ltd is a leading Wire Looms manufacturer as well as they are dealing in distribution of various types of Components and Wiring accessories located in Sydney . Total Number of Staffs in Ampec Technologies is 55 people They are our existing customer for various types of PVC, XLPE , Silicone Wires/ Cables , they are also using our PVC Tubes. The company stocks a lot of Electronics components at their warehouse to provide 1 stop shop service for their business run. To be continure.
- 5. The Ampec slogan is seen in the picture (All your needs in one Basket.) They are also in dealing with many other electronics components supplier worldwide and they had achieved well known name in the industrial in Australia and having customers all over Australia and New Zealand. Ampec is producing the wiring looms for the machinery for Mills , agriculture ,lightings, display firms based in Australia and Europe. They are using various types of UL2651, UL2464 and H07S-K multi cores cables . Our competitors are Belden, Lapp Kables, Cabac, Southwire, CYG, Alpha Wire . Ive attached the environment view ,production and the pictures of the warehouse for your reference on page 5,6&7.
- 8. Warehouse.
- 9. Company Visit SWATEK LTD. Swatek Ltd. Is a wiring harness manufacturer Base in Auckland New Zealand, at the Private jet Airport and is leading manufacturer of Wiring for the small private jets The company got 30 staffs and are mainly supporting the private jets repair maintenance and producing the harnessing for the new jets . The company is of 18 years old established in Auckland from South Africa originally. Engine Dynamics is also a business partner of Swatek building Turbo engines for Private engine and Swatek are supplying them the harness as well .
- 10. The company is mainly importing the wires cables from Lapp Cables , Nexans and General Cables , for the sleeves they are importing from CYG and Reychem The Cable Ties are supplied by Hua Wei Products they are using are as follow: Mil Spec wire M22759/32-24-9 , UL 1007 , UL1015, H07V-K 1.5mm, Attached are the pictures for the surrounding of the company including the products and stockade.
- 12. Products.
- 13. The Flying Club and repair center are surrounded of Swatek.
- 14. Tyco Connectivity Auckland New Zealand Tyco Connectivity TE Connectivity Auckland is base in Auckland New Zealand with a warehouse and production facility of 450sqm with a total number of employee of 60 people. There are 3 Factories in New Zealand , 2 are located in Auckland and 1 in Christchurch. The both factories in Auckland are producing the following items for different market fields such as : Defense and Military, Rail, Automotive, Subsea Communications, Broadband Access Systems,& Data Centers. To be Continue.
- 15. The products they are manufacturing in Auckland are such as : Multi Dwellings Units (MDU) Lan/Wan Hardware and Cabling System Structured Cabling Systems (SCS) Tyco Security Products (TPS) Optical Lan Solutions , etc Tyco Auckland is also a Sole agent for the following multi nation companies : RS Components Avnet Electronics Marketing Telesound Marketing Ltd N.Z Tyco Connectivity are using a huge and wide range of Cat6e, Cat5, Fiber Optic, Optic Lan cable, Automotive Cables , Mil-Spec Wires/Cables, Various size of Cable Ties , and Cable Locks.
- 16. Pictures Main products produced in Auckland TE Multi- Dwellings Unit (MDU)
- 17. Optical Lan Solutions (Plug and Play)
- 19. Warehouse of TE Auckland Auto Wires and Cables. AVS,AEX,AVSS
- 21. Warehouse of Tyco in Auckland Storage of Lan cables, Optic cables, Fiber Optic cables & Speaker Wires.
- 22. Spooling their Own Speaker Cables to Small reels for retailing
- 23. Fero Electronics Wire Technology. Fero Electronics Fero is a huge wire harness and wiring looms manufacturer based in Auckland New Zealand. Fero is having 75 + workers and with the factory size of 4800sqm. Fero products are including Wiring Harness, Wiring looms , Injection Molding ,Harnessing for Automotive Feros main customers include the following New Zealand and Australian customers such as : Senztek, PDL Electric , Hetro,Hetech, Tekelek and so on ..
- 24. Products in Use by Fero. Products use by Fero are as follow: UL 1015 Gauge 24~12. UL1007 Gauge 28~22. UL3135 Gauge 18 & 16, UL 3271 Gauge 18~12. UL 3122 Gauge 20, 18 and 16 H05S-k 1.25, 1.5 and 2.5 mm2 UL 1330 AWG 24 Heat Shrinkable Tube Size 3.5,7,8 &9mm Fiber Glass Tube: 7mm , Silicone Tube: 3.5mm PVC Tube: AWG 他 Cable Ties :150X7.6mm,100X2.5mm Both black and White.
- 25. Packing standard for production preferred by customer
- 26. DCS Dataworld Group Limited. DCS Data world Group Limited DCS is a part of the telecommunication company in New Zealand called Spark . DCS was established in has a production area of 2500sqm with 40 staffs of assemblies, and 5 staffs for the administration. DCS distribution of high-quality cable assemblies, connectors, data and OEM products both in the New Zealand market and overseas and wholesale distributor of high-quality computer and data products, connectors, cable and hardware. Additionally, DCS stock a wide range of cable-harnessing supplies including heat shrink, cable ties and tubing
- 27. DCS Partners DCS is a distributor for the following big companies located in New Zealand and Australia Hellermann Tyton: Products: Cable Tie, cable protection Conduits, Adhesive Labels, Heat Shrink Tubing. Camden Boss: PCB Terminals Blocks ,Camblocks, Control Products, Led, Indicators, Transformers. Batteries, Relay Bases, Fuel ad Fuse Holders. Legend Performance Belden Wires, Cables. 3M Products, Cabac Cable Ties, Wera ranchs and tools, Reycham sleeves,
- 28. Cable Assembling Unit. DCS Assembling Unit: Military-spec looms, medical, avionics, marine and industrial markets. Fibre-optic assemblies. Assemblies for the telecommunications industry. Custom-built Cat5E or Cat6 and fibre multi-core patch panel assemblies. Audio and video cables of all types. assemblies and metalwork projects.
- 29. Products of DCS. Power Box Harness and other various products.
- 31. Fiber Glass Coated Silicone Tube 1.5 , 2.5mm2 PVC V90 -PVC insulated Wires & UL 1015 AWG 16 and 18 Wires. Fiber Glass Tube.
- 32. Military Spec Wires , MIL-W-22759/29, MIL-DTL-16878/12 Adhesive Line Tubes and silicone Tubes.
- 33. Tyco Electronics Christchurch. NZ Tyco Electronics Christchurch NZ. TE Connectivity Christchurch started as Hamal Industries, manufacturing cable and harness assemblies for the New Zealand automotive industry. It was purchased in 2003 by Tyco Corporation, which divested the electronics division, Tyco Electronics, in 2007. TE Connectivity is a global corporation with over 100,000 employees and 105 factories around the world. In New Zealand, it has a 5000sqm factory in Heathcote, Christchurch, employing over 110 people The production for the Wiring harness and Power System has reduced a lot due to the earthquake happen in 2011 Feb .
- 34. The Automotive harness business in which our wires were approved has shifted to Doungaung China and to Fero electronics . Currently 60% of the business is PCB assemble 20% injection molding and 20% has remain Wire Harness , TE Connectivity manufactures cable and harness assemblies, assembles SMT and PTH-printed circuit boards Target market The company supplies New Zealand and Australian manufacturers of electrical, electronic products. Customer Range include : Railway, Military & defense, Power Station , Government Projects. .
- 35. Hence the requirements of the Wires/Cables of UL 1015, 1007 and UL3321 has reduce because of the effect done by the earthquake The new developing Wires/Cables with them are the following: UL3135, 3266, MIL-W-22759, UL1180. AVSSF, AEX, and special type of TPE wires in which sample has been request from customer. The factory doesn't allow to take pictures and mobile phone in as visitors therefore I wouldnt take much pictures of the production and the warehouse.
- 36. Exhibition in Melbourne NMW. Australia's largest showcase of manufacturing innovation, information & inspiration, National Manufacturing Week. There were many exhibitors from China , Germany , Australia, Taiwan ,New Zealand and India Exhibiting at the NMW. There were total of 286 exhibitors in the Exhibition . The Exhibition was held at the Melbourne Exhibition Hall located at the central Melbourne. There were different types of exhibitors in the exhibition such as :
- 37. NMW Wiring harness, Laser Cutting, Stove and BBQ grill manufacturer, LED Lighting and accessories. Hose , Tubes Pile Lines, Safety wears , Wires/Cables, Switches, Terminals and Blocks, Die Casting, 3D Printing Machines, Mining Machinary, Relays and Transformers etc..
- 41. Exhibition overview . There were lots of China and Taiwanese firms looking for an opportunity to expend the business in this new growing market , People were looking for hiring agents, Distributors at their exhibitions and there were business consultants there to guide to establish their business in Australia and in New Zealand. The people who intent to visit the booth of ours together with Ampec are people with potential buyers and there were people looking for solutions . I was there for 4 days continuously to solve all questions related to our products but of Couse I was not allow to have the business cards of the customers because it has to go thru Ampec . Enquires are coming up from Ampec and we are at the position to guide them with the solutions we could. The buyers who came to our booth are normally BBQ grill makers, real estate developers, Medical equipment's maker, mining machinery makers etc.
- 42. Retailing business. Retailing Business. There are various stores in supplying electrical products in Australia and New Zealand , they are such as Rexel, Sparkey Direct, LH, Ideals The retailing for these items the companies are in Huge group enterprise , and providing Franchises in opening the stores, Further on they are also providing custom length you may cut the length you required or you may buy they Spool pack to suits your requirements. Many of other companies invest their in warehousing in order to supply the goods to the retail stores, to get the huge benefits from the country .
- 44. Reference Pricing Pricing reference for the Double insulated PVC Wires sold at the stores are as follow: 3 mil2 = USD$0.61/m 4 mil2 = USD$1.15/m 6 mil2 = USD$1.22/m 8 mil2 = USD$2.36/m 12 mil2 = USD$2.9/m 20 mil2 = USD$5.97/m THE ABOVE PRICING ARE BEING SOLD AT THE STORES .
- 45. Suppliers in Australia and New Zealand. Business Trip Summary . There are few suppliers in Australia and in New Zealand, Both of the countries are having similar suppliers to enroll in the market they are such as : 1: APEC Cables was founded in Brisbane, Australia in 1996, They are producing the following cables : XLPE , PVC , FR Cables. Multicore Cables 2:Generalcable establish their market in 1999 in Sydney and has started to lead on various types of Industrials such as communication markets, Military/Government, Retail, Automotive, Building etc.. 3:Olex is the distributor of Nexans in Australia and in New Zealand and they are supplying Mining Cables. Low Voltage PVC and XLPE wires .Data Communications Wires, Automotive and Building Wires.
- 46. Tycab Australia is a leading manufacturing of wires/cables in Australia and their factory is in Melbourne. They are established in Australia in 1982, Many of the construction, building, Marine Switchboards, Automotive, Marine firms are using Tycab Wires. Tycab is manufacturing wires for Automotive Building. Data & Instruments, Irrigation,, Speaker and many other types of appliance wires for various types of Fields in both Australia and NZ. , Electrical Cables, is a China firm and are supplying various PVC wires for Building , Electronics Manufacturing , and the products they produce are PVC Earth, , PVC SDI, Bare Earth, Flexible Cable, LSZH Cable, High Temperature, Automotive and Marine Cables & Fire Performance Cables. This company is not having a well known name in the market due the service and pricing comparing to other competitors. www.electracable.com.au
- 47. Cardiffcable (Aust) PTY LTD> Is also a Chinese firm , and they produce flexible cable, control cable, cable, elevator towline cable, UL cable, CE., Their products are widely used in machinery manufacturing, iron and steel, petrochemical, railway locomotives, electrical installation, industrial automation and other industries and fields. www.cardiffcables.com.au Infinity Cables, The above company is also a Chinese company having their supply in Australia, UK and in New Zealand, but the impact of the Business is very bad , There were several cases of fire occur at warehouse and homes after their wires were in use. The insulation could become prematurely brittle with age and sometimes have leakage too , The insulation becomes brittle and the cables are disturbed, the insulation could break and expose live conductors, resulting in possible electric shock or fires.
- 48. The Australian Competition and Consumer Commission's has told a Senate Economics committee estimates hearing of Infinity electrical cables had failed ageing tests. The problem is that the PVC protection around the cables that is supposed to provide insulation is expected to become prematurely brittle. Infinity cables were supplied in all states and territories, It is estimated that around 40,000 households and businesses may have been affected. The cable was imported from China with failing to comply with the AS/NZS 5000.2:2006. Here below is a news of the Infinity cable which destroy several Homes in Perth. http://www.couriermail.com.au/news/queen sland/chinese-imported-electrical-cable- could-cause-fires-and-electrocution/story- fnihsrf2-1226737712105
- 49. Market Research and news. Market for insulated wire and cable in Australia increases by 6% in 2014, driven by growing investment in energy and telecommunications infrastructure, increasing business spending and recovering construction industry. Imports are increasing, China becomes number one trade partner as local firms expand their business cooperation with Chinese manufacturers in order to reduce costs. Local manufacturers like Tycab, General Cables and Australian Cables ,see turnover gradually shrink in billion Australian Dollars. Turnover estimated to shrink by 2% per annum on average over forecast period as industry is unable to compete in global markets. While the Electric Cable and Wire Manufacturing industry has fared better than many other manufacturing industries in Australia over the past five years, the industry has still been plagued by volatility and uncertainty. High import competition, uncertainty in downstream markets and ongoing changes
- 50. the construction sector has struggled, with growth remaining relatively stagnant during the five-year period, contributing to demand volatility for electric cable and wire, electronics and electrical equipment manufacturers collectively contribute about 30% of New Zealands total electronics output. It would be a good chance to enter the market as there are huge scope to develop the brand name now, Construction, Buildings, and moreover the population are increasing day by day and the opportunity are developing for the residence there. New Zealand is expected to grow faster than U.K as its population swelled to 500,000 in the past 10 years. Statistics New Zealands Profile 2015 reveals new data on the countrys economy, lifestyle and environment. The Population is 4.2million and the area of New Zealand is 10373sqmil, every year there is a 3.8% population growth ,
- 51. The Unemployment rate in New Zealand is 5.4% and the government is investing to make more job opportunities such as trades, construction, mining, and country side developing to make the most of the level to decrease. Population of Australia was estimated to be 23.5million people with total size of 7692024km2 of the countr. Which gives us a figure of 2.6km2 per person , Every year the population increase of 4.6% Sydney and Melbournes populations are projected to explode by 60 to 80 per cent to reach almost 8 million inhabitants . The solo person household will move from 23% to 27% and will be fast closing in on traditional couple and couple with kids households. The increase of 175,000 households to our population each year is set to continue over the next 5 years, and well continue to see an increase in the demand for housing
- 52. Australia's estimated seasonally adjusted unemployment rate for 2015 was 6.0% Government improve labor market outcomes via spending on construction, mining and many of the country sides are being develop , such as building apartments, shopping malls, school, community halls to help the jobs seekers to plan and develop their own town or province. While the people are paying the High tax in the country the government is also using the same amount to employ skillful workers and labor to develop the unused land to a better living environment.
- 53. Meeting with our 2 Main customer and suggestions from the directors. I had 2 major meetings with the director of DCS DATA World New Zealand and Ampec Technologies Australia . Ampec Technologies Director Mr. Raymond had suggest we 3F to support them with the MOQ useage , and therefore they will be importing a small coiling machine to coil the excess material to small coil and sell off in the market , whereas the companies in the assemblies fields are only buying small units from Elements14, Mouser etc for example a meter of UL 1007 AWG 18 could be sold at USD$0.7/m , The Silicone Tubes, Heat Shrinkable Tubes, Fiber glass Tubes and the Cable Ties could also be packed like the retail packs and list on their website to encourage more people to get from there as One Stop Solution. For the Building Wires/Cables we would also try to test the wires and cables according to the (AS/NZS 3000:2007) standards.
- 54. Meeting overview. The opportunities are still there and its a time for the trade to happen. Amptech is a well known and well established company in Australia and New Zealand in supplying the components and Elec trail assessors, The company remain to use a very traditional way of advertising and marketing via some online magazine and booklets in both countries famous advertising board every month such as ECD solutions magazine, Electroniconline or Whats new electronic etc.. DCS Data World Ive met the director Mr. Marlon ,They are also a well known company in New Zealand wellington in supply's of wiring accessories , wiring harness , They are leading the other companies like the belden, nexans, Raychem these kind of companies distributions and they are also very much interested in marketing our products in their country such as the building wires and insulating Sleeves, Cable Ties and they are welcome of many other types of related products to market if we are willing to support them with our best in promoting the goods and service and hope to look for cooperating on the above business.
- 55. Personal View. My personal view is we could set up an office together with DCS and Ampec , therefore we could establish the market in both countries , If we will go for the building markets supplying the wire/cables we will need to acquire the AS/NZS 3000:2007) standards. In order to sell things in the market , The BS standard and the AS/NZ standards are pretty much the same. Company like Cardiffcable who has recently pass the cables of AS/NZ standard has also set up the office and warehouse in Perth and in Sydney to market their goods in their entire market. Since Ampec is having a well establish name we can try to have a JV to set up the office for the supplies, and in New Zealand we can tie up with Data World , Due to the shipping cost from Australia to New Zealand are high because of the Tasman of Pacific Ocean is a high risk sea between both countries therefore the forwarders are charging high for the route shipping,
- 56. Since both countries are lack of populations in the past and hence there are many migration to the country building , constructions , labor work will be highly recommend occupations to enroll the public to have more works and have more task force for the community for a better environment. The Australia New Zealand Closer Economic Relations Trade Agreement is one of the most comprehensive bilateral free trade agreements in existence. It covers substantially all trans-Tasman trade in goods, including agricultural products, and was the first to include free trade in services. Under the deal Australia has remove the existing 5 per cent tariff on Chinese electronics and whitegoods, meaning cheaper goods for Australian consumers but some reduction in government revenue. The GST paid by our existing customers are only of 10% which could be refund
- 57. Thank you so much for the opportunity given , Ive learn a lot and known so much about both countries way of business. I look forward for your advise in the proposal Ive advise.