際際滷

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Reporting

          Some things change
   when you grab the microphone,
but the fundamentals remain the same
Personality and Skills
   Curious
   Skeptical
   Listens for the truth
   Listens well and completely
   Absorbs information quickly
   Uses the medium effectively
   Does everything possible to avoid making
    mistakes
Getting people on tape
 On background
   You can use the information, but dont
    attribute them by name
 Off the record
   Can print neither the information not the name
 On the record
   Can print information and attribute it to the
    source
Getting great actualities
 Tell the subject youll be bringing a
  microphone
 Play dumb
   Tell your subject to imagine theyre speaking
    to a smart, but easily distracted, high school
    student
 Ask for definitions of jargon your listeners
  wont understand
 Avoid insider conversations
Getting great actualities
 Avoid yes/no and either/or questions
 Get people to use analogs to explain
  technical subjects
   Especially useful with abstract scientific or
    political concepts
 Put energy into your questions
   You want the person to be in full bloom
 Get your questions on tape
 Interview the persons critics first so they can
  respond
 Get out of the persons office
Working on tight deadlines
 Anticipate events whenever possible
 Know where to find people who can give
  informed opinions
 Make your calls early
 Keep your interviews short and focused
 Put actualities in a logical order
 Keep the story structure simple and
  straightforward
 Budget your time
Good advice
 Location, location, location
 A good beginning
Good questions
 What was the happiest moment of your life
 What are you most proud of?
 What are the most important lessons you've
  learned in life?
 What is your earliest memory?
 How would you like to be remembered?
Reporting

          Some things change
   when you grab the microphone,
but the fundamentals remain the same
Ad

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Ad

Reporting

  • 1. Reporting Some things change when you grab the microphone, but the fundamentals remain the same
  • 2. Personality and Skills Curious Skeptical Listens for the truth Listens well and completely Absorbs information quickly Uses the medium effectively Does everything possible to avoid making mistakes
  • 3. Getting people on tape On background You can use the information, but dont attribute them by name Off the record Can print neither the information not the name On the record Can print information and attribute it to the source
  • 4. Getting great actualities Tell the subject youll be bringing a microphone Play dumb Tell your subject to imagine theyre speaking to a smart, but easily distracted, high school student Ask for definitions of jargon your listeners wont understand Avoid insider conversations
  • 5. Getting great actualities Avoid yes/no and either/or questions Get people to use analogs to explain technical subjects Especially useful with abstract scientific or political concepts Put energy into your questions You want the person to be in full bloom Get your questions on tape Interview the persons critics first so they can respond Get out of the persons office
  • 6. Working on tight deadlines Anticipate events whenever possible Know where to find people who can give informed opinions Make your calls early Keep your interviews short and focused Put actualities in a logical order Keep the story structure simple and straightforward Budget your time
  • 7. Good advice Location, location, location A good beginning
  • 8. Good questions What was the happiest moment of your life What are you most proud of? What are the most important lessons you've learned in life? What is your earliest memory? How would you like to be remembered?
  • 9. Reporting Some things change when you grab the microphone, but the fundamentals remain the same