Reporting unit 2
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This document discusses different types of leads that can be used in news writing. It describes tabulated leads that include a lot of information in a table above or below the story. It also mentions interpretative leads that provide analysis and context. Additionally, it outlines prominence leads that use prominent names, punchy leads with short statements, and contrast leads that compare extremes.
Reporting unit 2
- 1. LEAD SCRAMBLED INTRO DEPENDS ON FACTS OUSTANDING FEATURE SINGLED OUT COMBINED WITH RELATED FEATURE
- 2. LEAD ? TABULATED LEAD ? TABULATION ABOVE OR BELOW THE STORY ? LOT OF INFORMATION ? QUICK READING
- 3. LEAD ? INTERPRETATIVE LEAD ? INTERPRETATION OF FACTS ? ACCURATE ANALYSIS ? ATTEMPTS TO PUT EVENTS IN PERSPECTIVE ? USED IN SECOND DAY STORY
- 4. LEAD ? PROMINENCE LEAD ? PROMINENT NAMES ? EYE CATCHY
- 5. LEAD ? PUNCH LEAD ? SHORT PUNCHY STATEMENTS ? CONTRAST LEAD ? COMPARE EXTREMES ? BIG WITH LITTLE ? COMEDY WITH TRAGEDY ? AGE WITH YOUTH ? PAST WITH PRESENT
- 6. LEAD ? DIRECT ADDRESS- ? SPEAKS DIRECTLY ? SUBJECTS OF BROAD INTEREST ? STOCCATO LEAD- ? SHORT CLIPPED WORDS ? PHARESES ? SENTENCES ? DESCRIPTIVE IN NATURE
- 7. LEAD ? CIRCUMSTANCIAL LEAD- ? STRESSES CIRCUMSTANCES ? FREAK LEAD- ? UNUSUAL APPROACH ? DIALOGUE LEAD- ? DIALOGUE FORMUNNECESSARILY LENGTHY