Reputapi Pitch
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This document summarizes the development of reputAPI, an out-of-the-box reputation system. It describes how the founders initially thought the product could help bloggers moderate comments but found through market tests that this was not a major pain point. They then pivoted the product to focus on providing reputation scores for comments on larger sites and platforms. It provides details on building an MVP API and discusses potential pricing models to validate the business opportunity.
![MARKET TESTS
Steve Cheney - stevecheney.posterous.com
Not a pain point. I like reading
through all my comments
Charlie ODonnell - www.thisisgoingtobebig.com
I just dont care [about bad
commenters]
Sunday, July 25, 2010](https://image.slidesharecdn.com/reputapipitch-100729143603-phpapp02/85/Reputapi-Pitch-10-320.jpg)
![MVP
GET reputapi.com/api?key=APIKEY&user=USERKEY&item=ITEMKEY
{"item":{"id":"[ITEMKEY]","likes":1,"dislikes":0,"reputation":12.51},"user":
{"id":"[USERKEY]","reputation":15.74}}
POST /api?key=APIKEY&user=USERKEY&item=ITEMKEY&voter=VOTERID&weight=1
{"item":{"id":"[ITEMKEY]","likes":1,"dislikes":0,"reputation":12.51},"user":
{"id":"[USERKEY]","reputation":15.74}, "status":"ok"}
Sunday, July 25, 2010](https://image.slidesharecdn.com/reputapipitch-100729143603-phpapp02/85/Reputapi-Pitch-16-320.jpg)
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Reputapi Pitch
- 1. reputAPI Out-of-the-box reputation system Sunday, July 25, 2010
- 2. Team reputAPI Jonathan, Volkan, Alex, Randy, Sindre Katelyn, Malcolm, Justin, James Sunday, July 25, 2010
- 3. COMMENTS Sunday, July 25, 2010
- 4. TROLLS Sunday, July 25, 2010
- 5. COMMUNITY MANAGER Sunday, July 25, 2010
- 6. ONE MILLION+ USERS Sunday, July 25, 2010
- 7. ONE JUSTIN Sunday, July 25, 2010
- 8. INITIAL OPPORTUNITY help bloggers Sunday, July 25, 2010
- 9. ASSUMPTIONS Pain Point: Trolls and comment moderation Market: Bloggers, Community Managers Sunday, July 25, 2010
- 10. MARKET TESTS Steve Cheney - stevecheney.posterous.com Not a pain point. I like reading through all my comments Charlie ODonnell - www.thisisgoingtobebig.com I just dont care [about bad commenters] Sunday, July 25, 2010
- 11. MARKET TESTS Paul Gould - trade2win.com Just what I need. Where do I sign? Judith Meskill - Change.org, formerly COO of Weblogs, Inc De鍖nitely. Sunday, July 25, 2010
- 12. PIVOT Sunday, July 25, 2010
- 13. LETTER OF INTENT Sunday, July 25, 2010
- 14. MARKET Dan Frommer - BusinessInsider.com We're interested in owning the comments." Prebuilt Fully Custom Jonathan Wegener blog.jwegener.com Expensive & Painful Sunday, July 25, 2010
- 15. MARKET Prebuilt Awesomeness Fully Custom Sunday, July 25, 2010
- 16. MVP GET reputapi.com/api?key=APIKEY&user=USERKEY&item=ITEMKEY {"item":{"id":"[ITEMKEY]","likes":1,"dislikes":0,"reputation":12.51},"user": {"id":"[USERKEY]","reputation":15.74}} POST /api?key=APIKEY&user=USERKEY&item=ITEMKEY&voter=VOTERID&weight=1 {"item":{"id":"[ITEMKEY]","likes":1,"dislikes":0,"reputation":12.51},"user": {"id":"[USERKEY]","reputation":15.74}, "status":"ok"} Sunday, July 25, 2010
- 17. Sunday, July 25, 2010
- 18. Sunday, July 25, 2010
- 19. PRICE POINTS Free Self Service Enterpri$e Sunday, July 25, 2010
- 20. VALIDATION hint: sell something Sunday, July 25, 2010
- 21. THANKS Sunday, July 25, 2010