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Reputation Management - KFC

Five Blocks
Five Blocks

Sam Michelson's slides from Affilicon June 2009. A short presentation on Reputation Management - a concrete example (KFC) and suggestions on how they can improve the situation in Google

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Reputation Management 101 Sam Michelson June 2, 2009
油
油
What should KFC do? Take Control of the top ten Google results Optimize other corporate properties into the top ten Leverage Video (Commercials) and optimize YouTube Move www.kfcscholars.org to page 1 Make Twitter and Facebook Presence Prominent Take out Google Ads Create Viral Buzz
If KFC cant do it themselves - contact us! We view this effort as part PR, part SEO We change clients Online Reputation in a steady natural fashion. We become their SWAT team for Rep Management
Takeaway for each of us.. Your Brand = greatest asset Your top 10 is how the world sees you. We all need to think about our online reputation Media Investors Partners Customers
Dont Leave your Reputation to Chance Take Control of your online reputation!
Sam Michelson www.RepRelations.com Thank You!

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Reputation Management - KFC

  • 1. Reputation Management 101 Sam Michelson June 2, 2009
  • 2. 油
  • 3. 油
  • 4. What should KFC do? Take Control of the top ten Google results Optimize other corporate properties into the top ten Leverage Video (Commercials) and optimize YouTube Move www.kfcscholars.org to page 1 Make Twitter and Facebook Presence Prominent Take out Google Ads Create Viral Buzz
  • 5. If KFC cant do it themselves - contact us! We view this effort as part PR, part SEO We change clients Online Reputation in a steady natural fashion. We become their SWAT team for Rep Management
  • 6. Takeaway for each of us.. Your Brand = greatest asset Your top 10 is how the world sees you. We all need to think about our online reputation Media Investors Partners Customers
  • 7. Dont Leave your Reputation to Chance Take Control of your online reputation!