This document discusses various data collection techniques and methods of presenting data. It describes how to measure characteristics like age, height, and income by defining variables as either qualitative or quantitative. Common data collection techniques include questionnaires, interviews, observation, and sampling. Questionnaires can be open-ended, closed-ended, or mixed. Data presentation methods include tables, graphs like histograms, frequency polygons, line graphs, bar diagrams and pie charts. The document provides examples and definitions of these various data collection and presentation techniques.