Research methods of visual mass-media content
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This document discusses research methods for analyzing visual content in mass media. It examines the visual reports from the Russian news website Argumenty i Fakty about a fire at a shopping mall in Kemerovo from March 25-27, 2018. The empirical basis of the research is 107 reports covering the fire, rescue efforts, and aftermath. Key people depicted include witnesses, officials, protesters, victims, and accused individuals. Locations shown are also analyzed. The document reviews works by scholars on visual culture, visual sociology, and semiotics to inform the analysis of how photos convey social information and meaning.
![Research methods
of visual mass-media content
束Photo is a public document, which is the
basis for fixating and displaying social
information. ... A person concentrates on
an image. He perceives it as the only
trustworthy thing. He is viewing it, sliding
from one detail to another. Only a viewer
singles specific details out to himself, and
gives them meaning損
[D. N. Mukhamatgaliev]
5](https://image.slidesharecdn.com/5-190130110821/85/Research-methods-of-visual-mass-media-content-5-320.jpg)
Research methods of visual mass-media content
- 2. Research methods of visual mass-media content William J. T. Mitchell (2015) Image science : iconology, visual culture, and media aesthetics. The University of Chicago Press. S. S. Avanesov (2014) Vizual'nost' i kommunikatsiya. PRAXMA. Problemy vizual'noy semiotiki. Peter Shtompka (2007) Vizual'naya sotsiologiya. Fotografiya kak metod issledovaniya (uchebnik; per. s pol'sk. N. V. Morozovoy, avt. vstup. st. N. Ye. Pokrovskiy). V. V. Savchuk (2013) Fenomen povorota v kul'ture XX veka. Anton Reutov (2018) Vizual'nyye issledovaniya sovremennoy kul'tury: fenomenologicheskiy aspect (PhDthesis). Nizhniy Novgorod. M. V. Gabova (2017) Visual culture of modern society (experience of typology). Man. Culture. Education. M. Zagidullina (2018) The destiny of language as a medium to the history of communication. Chelyabinsk. 2
- 4. Research methods of visual mass-media content The empirical base of the research is made up of the weekly Argumenty i Fakty (AIF.ru) visual content for the period from 25 to 27 March 2018. That is 107 reports that cover the tragic events of the fire in Zimnyaya Vishnya mall, Kemerov仂 (from the fire break till the end of the rescue operation). 4
- 5. Research methods of visual mass-media content 束Photo is a public document, which is the basis for fixating and displaying social information. ... A person concentrates on an image. He perceives it as the only trustworthy thing. He is viewing it, sliding from one detail to another. Only a viewer singles specific details out to himself, and gives them meaning損 [D. N. Mukhamatgaliev] 5
- 7. Research methods of visual mass-media content PEOPLE: WITNESSES OFFICIALS PARTICIPANTS OF THE SPONTANEOUS RALLY VICTIMS ACCUSED PERSONS 7