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Internal data
                                                   I t    ld t
              Secondary source -> Secondary data   External data
Data source
              Primary source
                i              -> Primary data
                                    i     d
Observation
Data         Experiment
               p
collection   Survey
Random sampling

           Probability       Systematic sampling
           sampling
                             Stratified sampling
Sampling


                             Convenience sampling
           Non probability
           Non-probability
           sampling          Judgmental sampling

                             Quota sampling
-By post
                           -Telephone
          Approach
          A      h         -Personal inter ie
                            Personal interview

Survey
                           - Unstructured
                                        d
methods   Questionnaire    - Structured

                           - In-house
                           - Agency(Outsourced)
          Administration
Ad hoc
Survey
frequency
            Continuous

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Research methods1

  • 2. Internal data I t ld t Secondary source -> Secondary data External data Data source Primary source i -> Primary data i d
  • 3. Observation Data Experiment p collection Survey
  • 4. Random sampling Probability Systematic sampling sampling Stratified sampling Sampling Convenience sampling Non probability Non-probability sampling Judgmental sampling Quota sampling
  • 5. -By post -Telephone Approach A h -Personal inter ie Personal interview Survey - Unstructured d methods Questionnaire - Structured - In-house - Agency(Outsourced) Administration