2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
5C Onboarding Framework A Strategic Approach to New Hire Success.pptxNilanjanRoy44
油
A structured onboarding process boosts retention, productivity & engagement. This 5C Framework focuses on:
Compliance Policies & legal formalities
Clarification Role expectations & goals
Culture Immersing in company values
Connection Strengthening team relationships
Checkback Continuous feedback & improvement
Explore this model & enhance your onboarding strategy today!
Webinar - Smart Job Description ManagementPayScale, Inc.
油
Dont let outdated job descriptions hold your organization back! See how Payscales Job Description Management solution can help you optimize job management, reduce compliance risks, and empower your HR team.油
Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulat...Aggregage
油
https://www.humanresourcestoday.com/frs/27780808/navigating-payroll-compliance--future-proofing-payroll-in-an-evolving-regulatory-landscape
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, its becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. In this webinar, well explore the key compliance challenges businesses face today and provide actionable strategies to address them.
Programmable Logic Controllers Programming Methods.pdfProgramable Jobs
油
Programable.com: The Ultimate Platform for Coders and Tech Enthusiasts
In the ever-expanding digital landscape, finding a dedicated space to share insights, tutorials, and deep dives into technology can be challenging. Thats where Programable.com comes ina revolutionary platform designed exclusively for coders, software developers, computer hardware enthusiasts, and tech professionals. If Medium.com is the go-to for general content, Programable.com is the specialized hub for everything tech-related.
What is Programable.com?
Programable.com is a knowledge-sharing platform built specifically for those passionate about programming, computer science, hardware innovations, and software development. It serves as a community-driven space where experts, beginners, and tech enthusiasts alike can publish articles, read insightful pieces, and engage in discussions tailored to the fast-paced world of technology.
Why Tech Professionals Love Programable.com
1. Exclusive Tech-Focused Content
Unlike traditional blogging platforms, Programable.com is dedicated solely to technology, ensuring high-quality, relevant, and insightful articles that cater to developers and IT professionals.
2. Open Community for Knowledge Sharing
Whether youre a seasoned software engineer or a beginner exploring Python, you can share your knowledge and gain insights from industry experts in an open and engaging environment.
3. Tutorials, Guides, and Case Studies
From coding tutorials to deep dives into software architecture, Programable.com provides rich educational content that helps developers stay ahead of the curve.
4. Stay Updated on the Latest Tech Trends
With continuous updates on the latest frameworks, hardware breakthroughs, and AI advancements, Programable.com is the perfect resource for staying informed.
5. Connect with Like-Minded Professionals
Networking is essential in the tech world, and Programable.com fosters connections between developers, engineers, and tech entrepreneurs looking to collaborate and innovate.
How to Get Started on Programable.com
Create an Account Sign up and set up your profile to start engaging with the tech community.
Explore Featured Articles Browse through trending and high-quality content from industry leaders.
Publish Your Own Posts Share your expertise by writing articles, tutorials, or opinion pieces.
Engage with the Community Comment, discuss, and collaborate with other tech enthusiasts.
Stay Ahead in the Tech Industry Keep up with the latest innovations and best practices in coding, software, and hardware development.
Final Thoughts
If youre a tech enthusiast looking for a platform to learn, share, and engage with the latest in software, hardware, and programming, Programable.com is your ultimate destination. Whether you're a developer, engineer, or tech entrepreneur, this specialized space is tailored to keep you informed and connected. Join the growing community today and elevate your tech knowledge to the next l
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5C Onboarding Framework A Strategic Approach to New Hire Success.pptxNilanjanRoy44
油
A structured onboarding process boosts retention, productivity & engagement. This 5C Framework focuses on:
Compliance Policies & legal formalities
Clarification Role expectations & goals
Culture Immersing in company values
Connection Strengthening team relationships
Checkback Continuous feedback & improvement
Explore this model & enhance your onboarding strategy today!
Webinar - Smart Job Description ManagementPayScale, Inc.
油
Dont let outdated job descriptions hold your organization back! See how Payscales Job Description Management solution can help you optimize job management, reduce compliance risks, and empower your HR team.油
Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulat...Aggregage
油
https://www.humanresourcestoday.com/frs/27780808/navigating-payroll-compliance--future-proofing-payroll-in-an-evolving-regulatory-landscape
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, its becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. In this webinar, well explore the key compliance challenges businesses face today and provide actionable strategies to address them.
Programmable Logic Controllers Programming Methods.pdfProgramable Jobs
油
Programable.com: The Ultimate Platform for Coders and Tech Enthusiasts
In the ever-expanding digital landscape, finding a dedicated space to share insights, tutorials, and deep dives into technology can be challenging. Thats where Programable.com comes ina revolutionary platform designed exclusively for coders, software developers, computer hardware enthusiasts, and tech professionals. If Medium.com is the go-to for general content, Programable.com is the specialized hub for everything tech-related.
What is Programable.com?
Programable.com is a knowledge-sharing platform built specifically for those passionate about programming, computer science, hardware innovations, and software development. It serves as a community-driven space where experts, beginners, and tech enthusiasts alike can publish articles, read insightful pieces, and engage in discussions tailored to the fast-paced world of technology.
Why Tech Professionals Love Programable.com
1. Exclusive Tech-Focused Content
Unlike traditional blogging platforms, Programable.com is dedicated solely to technology, ensuring high-quality, relevant, and insightful articles that cater to developers and IT professionals.
2. Open Community for Knowledge Sharing
Whether youre a seasoned software engineer or a beginner exploring Python, you can share your knowledge and gain insights from industry experts in an open and engaging environment.
3. Tutorials, Guides, and Case Studies
From coding tutorials to deep dives into software architecture, Programable.com provides rich educational content that helps developers stay ahead of the curve.
4. Stay Updated on the Latest Tech Trends
With continuous updates on the latest frameworks, hardware breakthroughs, and AI advancements, Programable.com is the perfect resource for staying informed.
5. Connect with Like-Minded Professionals
Networking is essential in the tech world, and Programable.com fosters connections between developers, engineers, and tech entrepreneurs looking to collaborate and innovate.
How to Get Started on Programable.com
Create an Account Sign up and set up your profile to start engaging with the tech community.
Explore Featured Articles Browse through trending and high-quality content from industry leaders.
Publish Your Own Posts Share your expertise by writing articles, tutorials, or opinion pieces.
Engage with the Community Comment, discuss, and collaborate with other tech enthusiasts.
Stay Ahead in the Tech Industry Keep up with the latest innovations and best practices in coding, software, and hardware development.
Final Thoughts
If youre a tech enthusiast looking for a platform to learn, share, and engage with the latest in software, hardware, and programming, Programable.com is your ultimate destination. Whether you're a developer, engineer, or tech entrepreneur, this specialized space is tailored to keep you informed and connected. Join the growing community today and elevate your tech knowledge to the next l
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
油
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
油
The six step guide to practical project management
If you think managing projects is too difficult, think again.
Weve stripped back project management processes to the
basics to make it quicker and easier, without sacrificing
the vital ingredients for success.
If youre looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
油
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
Learn how to use ChatGPT to add AI power to your testing and test automation
Understand the limitations of the technology and where human expertise is crucial
Gain insight into different AI-based tools
Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
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2. Today's
content:
Learning
outcomes
Explain the concept of a research paradigm and its
role in guiding research.
Identify and describe the key components of a
research paradigm, including ontology, epistemology,
and axiology.
Differentiate between major research paradigms such
as positivism, post-positivism, interpretivism,
constructivism, pragmatism, and critical theory.
Discuss the importance of a paradigmatic stance in
research and how it influences study design,
methodology, and interpretation of results.
4. What is a Research Paradigm?
A research paradigm is a framework that guides how research is
conducted.
It includes assumptions about reality, knowledge, and values.
Influences the questions asked, methods used, and
interpretations made.
Common paradigms include positivism, post-positivism
interpretivism,constructivism, pragmatism, and critical theory /
critical paradigm.
5. Why is Your
Paradigmatic
Stance
Important?
Defines how you view reality and
knowledge.
Ensures consistency in research
approach and methodology.
Helps justify research methods used in
a study.
Influences how results are interpreted
and applied.
6. Key Components of a Research Paradigm
Ontology What is the nature of
reality?
Epistemology How do we know
what we know?
Axiology What is the role of values
in research?
These components shape research questions, methods, and conclusions.
7. Ontology The Nature of Reality
Ontology Description
Associated
Paradigm(s)
Key Characteristics
Realist Ontology
Reality exists independently of
human perception.
Positivism
- There is a single, objective reality.
- Reality can be measured and known through empirical observation.
- Quantitative methods dominate.
Critically Realist Ontology
Reality exists but can only be known
imperfectly due to human
limitations.
Post-Positivism
- A real world exists, but human perception is fallible.
- Knowledge is always provisional and evolving.
Uses quantitative methods while recognising the influence of
context.
Relativistic Ontology
Reality is subjective and varies based
on individual or group perceptions.
Constructivist &
Interpretivist Paradigms
- Multiple realities exist,shaped by social, cultural, and personal
experiences.
- Meaning is co-constructed between researcher and participant.
- Primarily qualitative research.
Pragmatic Ontology
Reality is dynamic and depends on
what works in a given situation.
Pragmatism
- Reality is not fixed; it is contingent on human action and usefulness.
- Knowledge is shaped by practical outcomes rather than absolute
truths.
- Strong use of mixed methods.
Historical Realism Ontology
Reality is shaped by power
structures, history, and ideology.
Critical Paradigm
- Reality is socially constructed but influenced by oppression and
power.
- Knowledge is influenced by politics and social struggles.
- Feminist, postcolonial, and critical race theories fit here.
8. Epistemology How We Gain Knowledge
Epistemology Description Associated Paradigm(s) Key Characteristics
Empiricism
Knowledge comes from
measurable sensory experience
and observation.
Positivism
- Objective reality exists and can be
measured.
- Scientific method is key.
- Quantitative methods dominate.
Critical Realism
Reality exists but can only be
known imperfectly due to human
limitations.
Post-Positivism
- Knowledge is provisional and falsifiable.
- Objectivity is pursued but acknowledged as
imperfect.
- Uses both qualitative and quantitative
methods.
Constructivism
Knowledge is formed through
personal experiences and is
unique to individuals.
Constructivist Paradigm
- No single reality; multiple realities exist.
- Meaning is co-constructed between
researcher and participant.
- Primarily qualitative research.
Interpretivism
Knowledge is interpreted within a
social context, shaped by
language, norms, and history.
Interpretivist Paradigm
- Reality is shaped by culture, history, and
context.
- Seeks deep, context-rich understanding.
- Ethnography, case studies, and discourse
analysis used.
9. Epistemology How We Gain Knowledge (Cont.)
Epistemology Description
Associated
Paradigm(s)
Key Characteristics
Pragmatism
Knowledge is practical and
based on what works in a
given context.
Pragmatic Paradigm
- Truth is what is useful in practice.
- Rejects strict distinctions between
positivist and interpretivist approaches.
- Strong use of mixed methods.
Critical
Epistemology
Knowledge is shaped by
power, ideology, and
historical context.
Critical Paradigm
- Research should challenge oppression
and inequalities.
- Knowledge is political and socially
constructed.
- Feminist, postcolonial, and critical
race theories fit here.
10. Axiology The Role of Values in Research
Axiology Description
Associated
Paradigm(s)
Key Characteristics
Value-Free (Objectivist Axiology)
Research should be
neutral, unbiased, and
objective, minimizing the
influence of values.
Positivism
- Knowledge is pursued for its own sake,
independent of researcher values.
- Ethical concerns focus on scientific
rigor and detachment.
- Quantitative methods preferred.
Value-Aware (Critical Objectivity)
Research should strive
for objectivity, but values
and biases are
acknowledged and
controlled.
Post-Positivism
- Researchers recognise their own biases
but attempt to minimise their influence.
- Knowledge is provisional and open to
revision.
- Uses mainly quantitative methods but
qualitative methods might be drawn to
provide additional context.
Value-Laden (Subjectivist Axiology)
Research is inherently
influenced by values, as
knowledge is co-
constructed.
Constructivist &
Interpretivist
Paradigms
- The researcher and participants shape
the meaning of knowledge together.
- Ethics focus on reflexivity, transparency,
and mutual respect.
- Primarily qualitative methods (e.g.,
interviews, ethnography).
11. Axiology The Role of Values in Research (Cont.)
Axiology Description
Associated
Paradigm(s)
Key Characteristics
Pragmatic Axiology
The value of knowledge
is determined by its
practical usefulness and
impact.
Pragmatism
- Truth is determined by what works in a
given situation.
- Ethical concerns focus on problem-
solving and real-world application.
- Strong use of mixed methods.
Emancipatory / Transformational
Axiology
Research should actively
challenge power
structures and promote
social justice.
Critical Paradigm
- Research is explicitly political,
advocating for marginalised voices.
- Ethics focus on participatory, action-
oriented approaches.
- Methods include participatory action
research and critical discourse analysis.
12. Choosing a Research
Paradigm
The Scientist Practitioner model in IOP requires
that you choose and apply a research paradigm.
From this initial step..EVERYTHING flows..
13. Chilisa & Kawulchi (2012): Paradigms as the starting point of all
research
Component Key Questions
Paradigm What paradigm informs your methodology?
Theoretical Framework
What theories shape your research topic, questions, literature
review, data collection, and analysis?
Research Approach
What approach aligns with your research questions and theoretical
framework?
Data Collection
What data sources and methods best address your research
questions? What guides participant selection, study setting, and
data collection techniques?
Data Analysis How does theory influence your data analysis and interpretation?
Ethics
What ethical considerations arise from your paradigm, framework,
approach, and data methods?
Validity
What standards determine the validity and reliability of your
research design, data, and findings?
16. The Positivist
Paradigm:
Learning
outcomes
Understand the application of a positivist
paradigm to I/O P
Identify and describe the key steps and
components of operationalising a positivist
research paradigm
Differentiate between benefits and limitations
of a positivist paradigm in I/O P
17. Positivist Paradigm in the
Workplace
The positivist paradigm is a research
approach that emphasises objective
measurement and empirical validation
within workplace and organisational
contexts.
It is widely used in quantitative research to
examine relationships between variables
such as job satisfaction, performance,
leadership effectiveness, and employee
motivation through statistical analysis and
structured methodologies.
18. Operationalising a Positivist Paradigm
Step Description
1. Define the Research Problem andObjectives Clearly state theresearch problem and formulate measurable research objectives.
2. Conduct a Literature Review Review existing theoretical and empirical studies to identify keyvariables and priorfindings.
3. DevelopHypotheses Formulatetestable hypotheses that define relationships between variables (cause-and-effect).
4. Select a Research Design
Choose a quantitative research design, such as experiments, surveys, longitudinal, or cross-sectional
studies.
5. Define and Measure Variables Identify independent and dependent variables and establish operational definitions formeasurement.
6. Select a Sampling Method Use probability sampling techniques (e.g., random, stratified, systematic) to ensure representativeness.
7. Collect Data Use structured methods like surveys, experiments, or secondary data whileminimising researcher bias.
8. Analyze Data Statistically
Apply descriptive and inferential statistics (e.g., t-tests, correlations, regression, ANOVA) using statistical
software.
9. Interpret andGeneralise Findings Compareresults with theories, assess correlations, discuss significance, and evaluateexternal validity.
10. Ensure Objectivity and Replicability Maintain transparency in methodology, ensure reproducibility, and minimize bias.
11. Report andDisseminate Findings Present findings in a structured research report, including methodology, results, and discussion.
19. Benefits of a Positivist Approach in I/O Psychology
Provides measurable and
objective data
Ensures replicability and
reliability of findings
Allows for evidence based
decision making data when
presented and analysed well is
compelling and readily drives
decision making
Well established validated
batteries of tools, instruments
and methodologies, which can
be easy to rinse and repeat
20. Limitations of Positivism in I/O Psychology
May overlook subjective experiences and emotions
Can be rigid and not account for context
Ethical concerns in experimental workplace studies
Alternative paradigms may offer deeper insights or
offer more opportunities for transformational
interventions