This research presentation discusses the effect of music on purchasing decisions. It will explore this topic through a literature review and qualitative research using interviews. The presentation outlines the introduction, which will discuss three musical themes - perception, state of mind, and generational differences. It then provides an overview of the method, which involves qualitative research questions and two interview styles to address the research questions about what will be learned and challenges that may be faced.
2. The effect of music on purchasing decisions
• Quantitative
• No singular truth
If music be the food of
love, play on. -William
Shakespeare
INTRODUCTION
3. Three musical themes
1. Perception
2. State of mind
3. Generational
LITERATURE REVIEW
4. The…
• Who
• Where
• When
• Why
• How
METHOD
