Research Title Poster
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Sample Research Poster title for a Master's thesis Information Technology Artificial Intelligence Information systems Thesis
Research Title Poster
- 1. Information Systems Leverage and Survival of the Restaurant Industry: Lessons from the COVID-19 Pandemic Judith Indu ITM 698 , Spring 2023 Professor: Dr. Eliot Rich Technology Acceptance Model TAM - an information systems theory that models how users come to accept and use a technology Behavioral Intention (BI) influenced by attitude leads people to adopt a technology The COVID-19 pandemic - catalyst for the adoption and use of information systems like apps, online ordering, third-party delivery, contactless payments, QR codes and digital menu boards Technologies Adopted Online food ordering and third-party delivery apps like DoorDash, GrubHub and Uber Eats Digital and contactless payment methods like Zelle, Cashapp, Venmo, PayPal; and digital wallets like Apple Pay, Google Pay and Pay-by-text Chatbots, call assistants, and conversational platforms given staffing shortages Digital menu boards and QR codes Online table reservations Findings and Analysis DoorDash, Uber Eats and GrubHub are the most popular apps used for food delivery Contactless payment was also adopted, with smart card being the most popular 84% of consumers show a strong preference for digital and contactless payments - Millennials and Gen-Zs showing the strongest preference 80% of restaurants interviewed are familiar with, and use third-party delivery apps 90% of restaurants changed business strategy to cope with the pandemic restrictions In terms of technology-enabled table reservation systems, 50% of restaurants agreed to using them. 50% of restaurants indicated use of digital menu boards to assist staff 40% agreed to using artificial intelligence-enabled tools like chatbots, call assistants and conversational platforms 84% of consumers show a strong preference for digital and contactless payments millennials and Gen-Zs 80% of restaurants were familiar with new technologies All restaurants would use more advanced AI technologies like drone delivery of food should such become mainstream References CNBC. (2021). QR Codes Have Replaced Restaurant Menus. Industry Experts Say it isnt a Fad. https://www.cnbc.com/2021/08/21/qr-codes- have-replaced-restaurant-menus-industry-experts-say-it-isnt-a-fad.html EHL Insights. (2023). 7 Restaurant Trends to Watch in 2023. https://hospitalityinsights.ehl.edu/restaurant-technology-trends Graves, A. (2023). Using Artificial Intelligence for More Successful Restaurant Marketing. Bloom Intelligence. https://bloomintelligence.com/blog/using-ai-for-restaurant-marketing/ Neilenko, S., Vogel, A., Gushcha, E., & Oliinyk, O. (2022). Modern Approaches to Robotization of Service Processes in Restaurant Business. Restaurant and Hotel Consulting. Innovations, 5(2), 239249. https://doi.org/10.31866/2616-7468.5.2.2022.270101 To satisfy customers, cut cost, customize orders, and assist staff, restaurants should be open to leveraging modern technology like Online Ordering and delivery of food with third-party systems like DoorDash, UberEats and GrubHub, adopt Contactless Payments, QR codes, artificial intelligence-enabled technologies (chatbots, call assistants) and digital menu boards Stay open to exploring and learning about new trendy options that customers prefer and take advantage if other factors align Because technology can be expensive, restaurants must consider cost, staff and customer comfortability with these technologies, and respect state regulations in place Many restaurants today than before the pandemic have adopted digitization and technological transformations like online ordering and third-party apps to deliver food and beverage, artificial intelligence-enabled technologies, digital menu boards and QR codes to reduce cost, customize orders and meet customer demands. They have emerged as the winners. Meet Social distancing requirements Meet hygiene standards required by the government and customers Satisfy Customers Better compete with other restaurants for fewer customers Cut cost, customize orders, assist staff, collect data and make more informed decisions Why? Findings and Analysis Recommendation and Conclusion Did you adopt the use of new technologies because of the pandemic? 87.5% 12.5% Yes No 0 1 2 3 4 5 6 7 DoorDash UberEats GrubHub Other Seamless Postmates Food Delivery Apps Most Used by Restaurants 1 7 3 1 1 Indicate Contactless payment methods Adopted Smartwatch Smart Card (Digital wallet) via an app or contactless device Payment or money transfer Apps (Zelle, Cashapp, Venmo. Paypal) Business-to-Business Restaurant owned app