Research with Children
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This document discusses the challenges of conducting qualitative research with children and how online discussion boards can help address some of these issues. It notes that children may be bored, distracted, intimidated, or influenced by others in traditional in-person settings. Online boards allow children more time to think and consider their responses with input from friends and family. This helps generate more useful insights. The document describes a case study where boards for boys and girls engaged 30 children who participated daily. Responses were long, detailed, and showed feelings through language and emojis. Insights were more considered as kids had time for reflection. The boards were an effective qualitative tool that fit children's normal online activities.
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Research with Children
- 1. Online Qualitative Research With Children Marie Luke Direction First
- 2. Never work with animals or children WC Fields
- 3. Kids say the funniest things!
- 4. The challenges we can face when conducting research with children... Bored and unengaged Distracted by the incentive (Often the case in sensory research in CLT, and focus groups) Intimidated by the situation/unknown moderator Easily influenced by other kids (Sometimes) Impatient mums waiting outside Classroom effect over claiming Excited and hyperactive due to the attention! Nervous!
- 5. To address some of these issues, we have been doing the following: CLT and online surveys Online discussion boards Combining observation methods/followed by groups/depths Creating more engaging & interactive surveys A childs job is to play, we should let them. Best paper, by young researcher 2010
- 6. Why online discussion boards can be very effective with children.. They have thinking Children now more tech time, and so their savvy, becoming responses can be more comfortable considered communicating online Are online a lot for school Online channel fits and spare time so not a around school/home big leap from normality commitments They have the time to talk They can feel safer at to friends/family who can home and more be key influencers of relaxed..no strange their decisions moderator! Lastly, children are in this space often and it removes the researcher effect of having a researcher in the room
- 7. A recent case study..
- 8. A recent case study..the approach for the qual.. 2 boards: 1 for girls 1 for boys 30 children in total
- 9. What we achieved.. Hi again everyone, what did Fully engaged kids, participating each you do at the weekend? I went day to the cinema.. Long and detailed responses by many Able to see how they were feeling I ate the biscuits on the way through language and emoticons home today with a friend and Good interactivity of photo uploads we loved them! More considered insights as they were given time to think and talk to This was great thanks...I really friends/family about the products enjoyed taking part. Bye Very useful insights as to how everyone. important brand, packaging and taste are to children Directional insights as to ideas for a Hi there goodbye and thanks for having me in this discussion potential new sweet treat for lunch its been great thanks a lot boxes
- 10. Online qual doesnt replace other methodologies. Its another effective tool for our kit.. ..and we should be methodology agnostic and choose the tools that work as the needs arises.
- 11. Thank you. Any questions? Marie Luke Direction First