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Respiro

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Alan Woodland

Respiro Car Sharing offers an alternative to car ownership in cities by providing a car sharing service with vehicles available by the hour in neighborhoods. The company has experienced exponential growth since 2010. It aims to be carbon neutral through calculating and offsetting its greenhouse gas emissions via reforestation programs. The service seeks to reduce costs, cars, and emissions in cities through providing shared vehicles as a more sustainable form of urban mobility.

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RESPIRO CAR SHARING IMAGINE A NEW TYPE OF CITY WITH CARS BY THE HOUR IN YOUR NEIGHBOURHOOD Featured by: E-mail: ian.paterson@respiromadrid.es, Tel.: +34 722 498 535
TARGET AUDIENCE PROBLEM: CAR OWNERSHIP IS COSTLY (5059/YEAR) UNDERUSED: parked 97% of its life POLLUTIVE: the motor of climate change
EXPONENTIAL GROWTH 3 2010 2011 2012 2013 2014 10 20 44 72 191Fleet: Sales: 26K 52K 221K 564K 1M DOWNLOAD
SUSTAINABLE MOBILITY NETWORK +189 cars in 91 parkings Free acces to restricted traffic zone Secure parkings open 24/7/365 Partners with Universities Partners with hotel chains Corporate Car Sharing Launching in more cities soon
VISION & MISSION BE THE CHANGE YOU WANT TO SEE IN THIS WORLD CARS ONCE REVOLUTIONISED CITIES, NOW IT IS TIME TO REVOLUTIONISE CARS. 100 years ago the car made its revolutionary appearance in society. Ever since cities have been designed around the needs of cars, giving top priority to roads and parking spaces in downtown areas. However, as urbanisation rates continue to rise, our ability to further adapt our city centres is limited. A respiro car on every corner of every block in town
Example VALUE PROPOSITION LESS COSTS-CARS-EMISSIONS Savings of 2000- 4000 / year 1. Takes thousands of cars off the streets 2. Certified ZeroC02 Economical: Environmental: Worlds first ZeroCo2 CS service
C02 COMPENSATION WITH OUR COMMITMENT If you are not part of the solution, you are part of the problem ACT CONSCIENCIOUSLY Calculation of greenhouse gases for compensation: Car manufacture Fleet petrol consumption Energy / electricity use (office) Paper usage (office) Water usage (office) Use of plastics (office) 2010 2011 2012 2013 2014 8,77 tC02 53 tC02 86 tC02 331 tC02 903 tC02 HOW? Donation proportional to total yearly CO2 emissions
C02 COMPENSATION WITH In辿s de Saralegui receives the Green Mobility Prize Town Hall of Madrid, 2010 Collaboration 2014: reforestation programme in Limay, Nicaragua. Plan endorsed by VIVO PLAN (Auditor) and the NGO Taking Root, endorsed by the UN
A PARADIGM SHIFT LESS COSTS-CARS-EMISSIONS Car Sharing is breaking the rules (disrupting) traditional rent-a-car y and car sales business models Source: Oliver Wyman study on urban mobility (2012)

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Respiro

  • 1. RESPIRO CAR SHARING IMAGINE A NEW TYPE OF CITY WITH CARS BY THE HOUR IN YOUR NEIGHBOURHOOD Featured by: E-mail: ian.paterson@respiromadrid.es, Tel.: +34 722 498 535
  • 2. TARGET AUDIENCE PROBLEM: CAR OWNERSHIP IS COSTLY (5059/YEAR) UNDERUSED: parked 97% of its life POLLUTIVE: the motor of climate change
  • 3. EXPONENTIAL GROWTH 3 2010 2011 2012 2013 2014 10 20 44 72 191Fleet: Sales: 26K 52K 221K 564K 1M DOWNLOAD
  • 4. SUSTAINABLE MOBILITY NETWORK +189 cars in 91 parkings Free acces to restricted traffic zone Secure parkings open 24/7/365 Partners with Universities Partners with hotel chains Corporate Car Sharing Launching in more cities soon
  • 5. VISION & MISSION BE THE CHANGE YOU WANT TO SEE IN THIS WORLD CARS ONCE REVOLUTIONISED CITIES, NOW IT IS TIME TO REVOLUTIONISE CARS. 100 years ago the car made its revolutionary appearance in society. Ever since cities have been designed around the needs of cars, giving top priority to roads and parking spaces in downtown areas. However, as urbanisation rates continue to rise, our ability to further adapt our city centres is limited. A respiro car on every corner of every block in town
  • 6. Example VALUE PROPOSITION LESS COSTS-CARS-EMISSIONS Savings of 2000- 4000 / year 1. Takes thousands of cars off the streets 2. Certified ZeroC02 Economical: Environmental: Worlds first ZeroCo2 CS service
  • 7. C02 COMPENSATION WITH OUR COMMITMENT If you are not part of the solution, you are part of the problem ACT CONSCIENCIOUSLY Calculation of greenhouse gases for compensation: Car manufacture Fleet petrol consumption Energy / electricity use (office) Paper usage (office) Water usage (office) Use of plastics (office) 2010 2011 2012 2013 2014 8,77 tC02 53 tC02 86 tC02 331 tC02 903 tC02 HOW? Donation proportional to total yearly CO2 emissions
  • 8. C02 COMPENSATION WITH In辿s de Saralegui receives the Green Mobility Prize Town Hall of Madrid, 2010 Collaboration 2014: reforestation programme in Limay, Nicaragua. Plan endorsed by VIVO PLAN (Auditor) and the NGO Taking Root, endorsed by the UN
  • 9. A PARADIGM SHIFT LESS COSTS-CARS-EMISSIONS Car Sharing is breaking the rules (disrupting) traditional rent-a-car y and car sales business models Source: Oliver Wyman study on urban mobility (2012)
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