Response to my digipak and advert
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The focus group provided positive feedback on the digipak and advert created by the document author. They felt it correlated well with the video in style and color, showed the artist's style effectively, and used color in a feminine but not stereotypical way. The focus group also felt the images portrayed the artist as strong and empowered rather than girly. One participant commented that the plain backgrounds looked professional. The focus group did not have any criticisms of the ancillary texts. The author was pleased that the materials successfully portrayed a consistent theme and the artist's image across formats.
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- Feedback indicated the genre was effectively communicated as indie through unique style and lack of major label logos.
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油
The document discusses the importance of ancillary materials like album covers and magazine advertisements in promoting a music video project. It describes how researching real album covers helped the author understand design elements like image placement, fonts, and color schemes. Analyzing covers from Jessie J and Rihanna provided insights into using body language and fashion to represent the artist. Magazine ads were also studied to see how artists portray themselves through lighting, camera work, and title fonts matching the song genre. The conclusion states that creating these ancillary materials helped promote the music video by featuring the artist and requiring additional work to sell their image.Media evaluation
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油
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油
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油
The media product challenges conventions by having the music video portray the girl band in an independent style rather than a typical girly band look. It focuses more on telling a story through the 1950s-style song rather than featuring the band. The advert challenges conventions by using a collage of band members' photos rather than polished images, aiming to show their personalities. The flatpack plan opens like a book with photos showing the filming process rather than just promoting the band, offering something different from typical girl band media. Overall, the products were designed to develop on researched media styles while also challenging conventions by making the portrayals more independent and personalized.Question 1)
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油
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油
The document discusses how three marketing products - a music video, digipack, and magazine advert - were designed to effectively promote an artist using similar visual elements. Specifically:
1) The music video, digipack, and advert all used the same outdoor leafy location, costumes, makeup, and text design to create uniform branding for the quirky artist.
2) Bright colors, revealing outfits, and contrasting low lighting in the products were intended to convey the artist's wild, psychotic personality.
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The document discusses the media student's music magazine project and how it used and developed conventions from real music magazines. Some key points:
- The front cover featured the main artist in front of the magazine title, similar to Vibe magazine. However, it did not include an artist quote like Billboard magazine.
- The contents page listed article titles and page numbers, like Vibe. Double page spreads included artist interviews, as real magazines do.
- The student developed original elements like varied fonts/colors not common in music magazines, but this risks looking unprofessional.
- The magazine challenges conventions by using two colors in the same text, unlike other magazines that use one color per text block.Evaluation question updated
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油
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油
Imogen plans to create a magazine cover, tour poster, and CD cover featuring a singer. The products will have pastel pink and yellow colors and feature the singer to promote her. Imogen will use Photoshop to edit the products and ensure they are socially acceptable and appeal to a wide audience without offending. Her target audience is teenagers and young adults aged 16-19 who will be interested in the singer, though older people may also enjoy the music. Imogen chose not to do a fashion or makeup project as she had done fashion before and found makeup potentially more difficult.Magazine advert analysis
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油
- The document analyzes magazine advertisements for music albums by Jessie J, Florence and the Machine, and Lana Del Rey.
- For Jessie J, the ad uses a glamorous black and white photo of the artist with gold accents to match the album's color scheme. However, the image does not match Jessie J's previous relatable image.
- For Florence and the Machine, the ad features the album cover photo and highlights the release date. It uses fonts and colors that suit the artist's vintage style and feminine image.
- For Lana Del Rey, the ad directly uses the album cover artwork, promoting her unique image and sound. Similar to Response to my digipak and advert (20)
Evaluation: Question 2
Evaluation: Question 2CoombeMedia
油
The document discusses the creation of a digital package (video, website, digipak) for a solo artist to promote their image and brand. Key points:
- The products were designed to create a recognizable, minimalist image focused on the artist. A black, white, and red color scheme and stripped back aesthetic were used consistently.
- Research on album artwork in the artist's genre informed the design choices. References to other artists like Justin Timberlake were also incorporated.
- Maintaining consistency across the video, website, digipak and other materials helped establish the artist's image and build their fan base. Social media integration on the website further expanded their audience.
- Feedback wasQuestion 3
Question 3amanda white
油
The document summarizes feedback received from an audience about various media products, including a music video, magazine advertisements, and a digipak. Key points from the feedback include:
- The audience recognized consistency in color and imagery between ancillary texts that helped link the products together.
- Feedback indicated the genre was effectively communicated as indie through unique style and lack of major label logos.
- Some images and designs were more effective than others at clearly promoting and linking the products, and some could be improved for better identification of the artist.
- The music video narrative around a mental health condition was understood but could have been made more clear by specifying the condition or using a more linear storytelling approach.Question 3
Question 3amanda white
油
The feedback from audiences showed that:
- The consistent color scheme across products communicated the serious theme.
- An image from the music video was an effective promotional element.
- Lack of continuity in color between one advert and other products made the connection unclear.
- The intended indie genre was identified from the style of the products.
However, one advert was also said to give an R&B vibe from the typography.
- Dark lighting on the main image made identifying the artist difficult.Combination of media product and ancillary tetxsw
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The document discusses the ways in which the media producer's music video, digipak, and promotional materials use and develop conventions of real media products.
For the music video, the producer researched the song's meaning and visual interpretations to inform their own visual storytelling. Shots and stylistic elements from the inspiration video were incorporated. The video challenges stereotypes by portraying the youth in a rebellious but principled light.
The digipak maintains the vintage-inspired color palette and fonts for branding consistency. It challenges conventions by combining illustration and artist portrait rather than just using portrait.
The teaser and advertisements maintain the house style through consistent visual elements and fonts to intrigue and inform audiencesIn what ways does your media product use, develop and challenge conventions o...
In what ways does your media product use, develop and challenge conventions o...sophiejvbell
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The document discusses how the media product challenges and develops conventions of real media products in the folk/indie music genre.
Specifically, the music video takes influence from indie films by focusing on young, carefree couples in love through use of mise-en-scene, costumes, and characterization. However, it challenges conventions by showing a lesbian couple's love equally rather than solely for male pleasure.
The digipak incorporates nostalgic Polaroid photos rather than plain images, and challenges conventions by emphasizing the image over text. However, it still includes necessary information like the track list and copyright to maintain professionalism.
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By incorporating consistent themes, symbols, costumes, and aesthetics across her music video, magazine advertisement, and album packaging, the creator was able to effectively establish a unified style and identity for her artist. Key elements like a tea party theme, doll props, and pink color palette linked the products together while conveying the artist's alternative personality. Maintaining continuity of visual elements strengthened the representation of the artist across all ancillary tasks.How effective is the combination of main product
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Q2hollie codd
油
The document discusses the effectiveness of combining a music video, magazine advertisement, and digipak for a pop album. The music video tells the narrative of getting over an ex through girl power. It aims to attract young female audiences through realistic production elements. The magazine ad uses purple and yellow colors with a close-up image to match the music video's style and target audience. The digipak continues the color scheme and includes London scenery and artist photos for continuity across products to create a professional package that converges the media.Question 2
Question 2angelrb102
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The document discusses the branding and design of various music products including a music video, digipak, and poster. The key points are:
1) A consistent pink color theme and fonts are used across all products to clearly link them and create a recognizable brand identity.
2) The music video, digipak imagery, and poster portray the actress wearing similar black and pink costumes and bold makeup to associate the ancillary products with the video.
3) The feminine pink color theme and portrayal of the actress are intended to attract the target audience of teenage girls and promote the themes of beauty, girlishness, and empowerment.
4) Clear display of the artist and song information is intendedQ2
Q2hollie123codd
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The document summarizes and evaluates the effectiveness of the combination of a student's main music video product and ancillary texts, which include a magazine advertisement and digipak. The student aimed to attract a young female audience with the music video by reinforcing "girl power" and focusing on the actress's emotions. Continuity was created between the products by keeping the same color scheme, font, and images of the actress. The student believes the products come together cohesively while also noting some areas for improvement, such as linking the magazine ad and digipak more and including more shots from the music video's London setting.In what-ways-does-your-media-product-use
In what-ways-does-your-media-product-useCurtis_Price
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The document discusses how the media product challenges and develops conventions of real media. It analyzed music videos, posters, and albums to inform its own creations. For the music video, it considered conventions like camera shots, narrative/performance style, and cultural codes. It aimed to give an urban feel through locations. For the poster and digipak, it followed conventions like consistent branding, release date prominence, and social media inclusion. The goal was to produce professional-looking pieces that both conform to and advance real media conventions.Q2
Q2hollie codd
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The document discusses the effectiveness of the combination of a music video, promotion poster, and digipak for a pop album. The music video tells the narrative of getting over an ex through girl power. It aims to attract a young female audience through its realistic portrayal of emotions. The promotion poster uses purple and yellow colors and a close-up image of the actress to attract the target audience. It links to the music video's theme. The digipak continues the color scheme and includes London landmarks to connect to the music video's setting. Overall, the products are cohesive through their continuity of theme, colors, and professional appearance.SB
SBJust_Stans
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The document discusses the feedback received on draft designs for a musician's album packaging and promotional materials.
The original designs received mixed feedback. Suggestions included making the artist's name bigger on the album cover, including more details on the promotional poster like where to purchase the album, and adding more context to images.
Revisions based on this feedback made improvements. The artist's name was enlarged, an information box was centered on the poster, and the album inlay was made more informative. However, feedback on further edits noted some footage in a music video draft was too dark and could include more outdoor shots to balance the darker themes. This feedback will help with additional improvements.Evaluation Question 2
Evaluation Question 2libbypepworth
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The combination of the artist's main product (music video) and ancillary products (poster and digipak) was effective in representing the artist consistently. Key elements like location, lighting, clothing, facial expressions, and lack of sexualization were carried over to present the artist as emotional yet not a typical pop singer. Keeping these visual elements the same across all products helped audiences recognize the artist and understand the intended representation.Digipak and magazine advert analysis
Digipak and magazine advert analysisMandy Noel
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Phoebe Noel analyzed the conventions of magazine advertisements and digipaks to create her own promotional materials that conform to industry standards. Her magazine ad includes the typical elements like the artist name, album name, release date, and record label logo. It also uses continuity between the ad and digipak by featuring the same main image. Her digipak also follows conventions with the tracklist, images relating to her music video narrative, and continuity of images between the products. Phoebe aimed to create authentic and appealing materials for her target audience by adhering to existing conventions.Q2
Q2hollie codd
油
The document discusses the effectiveness of the combination of a music video, promotional poster, and digipak for a pop album. The music video tells the narrative of getting over an ex through girl power. It aims to attract a young female audience through its realistic portrayal of emotions. The promotional poster uses purple and yellow colors and a close-up image of the actress to match the girl power theme. It includes logos of where the album can be purchased. The digipak continues the color scheme and includes London landmarks to connect to the music video's setting. It uses a close-up of the actress on the front and lists pop song-style track titles on the back. Overall, the products are deemed to have cross-Q2
Q2holliecodd99
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The document discusses the effectiveness of combining a music video, magazine advertisement, and digipak for a pop album. The music video tells the narrative of getting over an ex through girl power. It aims to attract young female audiences. The magazine ad uses lilac and yellow colors and a close-up image to match the music video's style and target audience. The digipak continues the color scheme and includes London images and close-up of the artist to connect all the products. Overall, the products are deemed to have cross-media convergence and continuity to effectively promote the pop album release.Evaluation Queston 1
Evaluation Queston 1James Greaves
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The document discusses how the student's media products for a music artist named Grace use and challenge conventions of real media.
For their music video, the student followed conventions of narrative hip hop/soul videos but challenged conventions by portraying the female model in both masculine and feminine ways to defy gender stereotypes.
For their magazine advert, the student emulated conventions like using the same colors and layout as the album digipak to create brand synergy. They included the Apple Music logo and lyrics to the song to promote the album.
For their album digipak, the student included typical features like the artist's website link and song lyrics. They used consistent colors and font to match the other productsRecently uploaded (20)
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Response to my digipak and advert
- 1. RESPONSE TO MY DIGIPAK AND ADVERT
- 2. I asked my focus group a few questions about my ancillary texts: What did you think about my digipak? The main response that I received was that it really correlated with the video in colour and style, which I am very happy about, as it proves that it is received like a real life media product and seems professional and authentic.
- 3. I also was happy to hear that it showed the artists style well, which is really important, as it means that people who see the digipak on the shelf will know exactly what she is about and the kind of style of her music, just from these panels. This means that the target audience are more likely to invest in the product, as they will be drawn to the certain style that is portrayed. They also thought that my use of colour was nice, as it popped and conveyed that feminine feel, but not in a stereotypically girly way
- 4. What kind of image did it put forward for the artist? Was it the same as in the video? I was also happy to hear that the star image that is normally seen in pop ancillary texts and what I wanted to convey had come across, as they said that they thought that the poses were strong, expressive and powerful. This also shows that the way in which we were trying to show how the artist is strong and empowered, rather than girly and passive, which is normally the representation in the music industry of women, also came across in my digipak and advert. Finlay commented that the 'plain background was effective in the digipak and advert, as it looked professional and authentic, so matched the video in this way. They commented that there was a consistent theme throughout the media products, showing how it came across as a real media product.
- 5. What did you not like about my ancillary texts? They did not have anything to say regarding disliking parts of it, with Neave mentioning that she liked all of it, as she thought that it really complimented the video. I worked hard to do this, using similar colour schemes and outfits, along with including the artist with a leading role in both, to create continuality and draw attention to her. Someone has also commented that they didnt like the name of the album, but this was something that I could not control. However, in future work, If I was to create my own titles, I would make sure to create a name that was punchy and effective, appealing to the widest range of my target audience possible.
- 6. Other comments Beth, a 22 year old girl said that she really liked the addition of the digital drawings, especially on the CD, as it looks really edgy and creative. I like that it actually looks like the artist, rather than just a random person. I really like the signature as well because it goes really nicely with the drawing as they look like its in the same pen, as if the artist has drawn a self portrait and then signed it. I did this to promote the artist, but in a creative way, so audiences can still recognise the artist on the CD, but it isnt just another image.
- 7. What would I improve in the future, stemming from these comments? In future, I will make sure to think as much about mis en scene e.g backgrounds, just as much as the content, as I feel that this is something that I have done that has really payed of in my media products. I will also make sure that I pay close attention to detail, as this is what makes products look really professional and authentic. I will also think about the titles and names, as it has to appeal to a target audience and even though I kept the name of the actual album in this project, I know that a bad title can put consumers off of a product, making them possibly not want to invest in it.