ResponsiveAds presentation at Digital Innovators Summit 2013
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The document discusses the need for responsive advertising strategies that can adapt to different screens and contexts. It notes that mobile usage is surpassing desktop, and users are multi-tasking across multiple screens. The concept of "responsive web design" is presented as a solution that was launched in 2010 to make websites render well on different devices. The document advocates for "stretch" and "swap" approaches for ads that can adapt content or switch creatives depending on the environment. It argues that bundled, cross-screen advertising will benefit marketers by simplifying buying and blurring budget divisions. Case studies show higher engagement and conversion from responsive ad approaches.
ResponsiveAds presentation at Digital Innovators Summit 2013
- 1. Clarifying Strategy... Balance Responsive Web Design & Advertising By Matthew Snyder Founder/CEO ResponsiveAds @ResponsiveAds 息 2013 ResponsiveAds
- 2. Yin & Yang of Ad Media Reboot 2010 Responsive Ads Isnt all about Monetization Lets Make OneAd @ResponsiveAds 息 2013 ResponsiveAds
- 3. Yin & Yang of Ad Media Reboot 2010 ResponsiveAds Isnt all about Monetization Lets Make OneAd @ResponsiveAds 息 2013 ResponsiveAds
- 4. New Media Old Media @ResponsiveAds 息 2013 ResponsiveAds
- 5. Mobile Web World Wide Web @ResponsiveAds 息 2013 ResponsiveAds
- 6. DIRECT PROGRAMMATIC @ResponsiveAds 息 2013 ResponsiveAds
- 7. COOKIES CREME ( CRM) (Segment Targeting) ( User Opt-in/ Subscription) @ResponsiveAds 息 2013 ResponsiveAds
- 8. Mobile Web/HTML5 Native App FREE PAID NATIONAL LOCAL Standard Ads Native Ads CPM PPC CTR Viewability SSP DSP @ResponsiveAds 息 2013 ResponsiveAds
- 9. Getting Pulled Both Ways? @ResponsiveAds 息 2013 ResponsiveAds
- 10. and then there was.. @ResponsiveAds 息 2013 ResponsiveAds
- 11. Yin & Yang of Ad Media Reboot 2010 Responsive Ads Isnt all about Monetization Lets Make OneAd @ResponsiveAds 息 2013 ResponsiveAds
- 12. Yin & Yang of Ad Media 3rd wave Responsive Ads Isnt all about Monetization Lets Make OneAd @ResponsiveAds 息 2013 ResponsiveAds
- 13. What was launched in 2010 that Defined This New Awakening? @ResponsiveAds 息 2013 ResponsiveAds
- 14. @ResponsiveAds 息 2013 ResponsiveAds
- 15. Digital Media Strategy with three Legs? Digital Magazine Desktop Mobile Tablet @ResponsiveAds 息 2013 ResponsiveAds
- 16. So-Lo-Mo Defining Lens Begins Social Local Mobile @ResponsiveAds 息 2013 ResponsiveAds
- 17. POETRY of a Converged Strategy (POEM) OWNED PAID EARNED @ResponsiveAds 息 2013 ResponsiveAds
- 18. Funnel now an Hour Glass Top Awareness Consideration Intent Bottom Purchase (middle) Support Loyalty Bottom Advocacy @ResponsiveAds 息 2013 ResponsiveAds
- 19. Does not need to be? Threatening . Costly . Fragmented @ResponsiveAds 息 2013 ResponsiveAds
- 20. In 2010 The Movement in the Interactive Community with the One-Web Coined Responsive Web Design @ResponsiveAds 息 2013 ResponsiveAds
- 21. @ResponsiveAds 息 2013 ResponsiveAds
- 22. Responsive Web Design HTML5. Mediaqueries. CSS3. Fluid Design 1 2 3 4 5 @ResponsiveAds 息 2013 ResponsiveAds
- 23. Today Responsive CMS CRM offers Cookies Clarity of Cloud Direction Convergence Costs For all Compatibility Screens Connected @ResponsiveAds 息 2013 ResponsiveAds
- 24. Advertising- Is there a problem? Separate Organizations Different Ad Servers? Separate Selling? Different Technologies (Flash vs. HTML5) Different standards? Different priorities? @ResponsiveAds 息 2013 ResponsiveAds
- 25. @ResponsiveAds 息 2013 ResponsiveAds
- 26. .Time spent on mobile isMobile By 2014 greater Magazines & Traffic will exceed Newspapers Desktop Combined! @ResponsiveAds 息 2013 ResponsiveAds
- 27. .Time spent on mobile is greater Magazines & Newspapers Combined! @ResponsiveAds 息 2013 ResponsiveAds
- 28. With more screens are coming and users are multi-tasking @ResponsiveAds 息 2013 ResponsiveAds
- 29. Juggling the Strategy of Three @ResponsiveAds 息 2013 ResponsiveAds
- 30. Because Play Golf in Scottsdale 50% off Google Offers @ResponsiveAds 息 2013 ResponsiveAds
- 31. So is there a silver bullet for advertising? @ResponsiveAds 息 2013 ResponsiveAds
- 32. Today with 1% CTR we are happy, so why make it so complicated @ResponsiveAds 息 2013 ResponsiveAds
- 33. > 80% of Path to Purchase Decisions on Multiple Screens @ResponsiveAds 息 2013 ResponsiveAds
- 34. But if we can Simplify Real-Time Real-World Real-Connection @ResponsiveAds 息 2013 ResponsiveAds
- 35. Yin & Yang of Ad Media Reboot 2010 ( Digital 2 =>) Responsive Ads Isnt all about Monetization Lets Make OneAd @ResponsiveAds 息 2013 ResponsiveAds
- 36. Triple Responsive ads that respond to Context User Screen @ResponsiveAds 息 2013 ResponsiveAds
- 37. Multi-Screen Solutions STRETCH SWAP Ads Ads Responsive Multiple Creatives Creatives FREE E-Book STRETCH + SWAP (combination/custom) @ResponsiveAds 息 2013 ResponsiveAds
- 38. SWAP Turning-on-and-off Different Creatives Multiple Ads/ Creatives Separate Ad Serving @ResponsiveAds 息 2013 ResponsiveAds
- 39. SWAP Retrofitting Solution @ResponsiveAds 息 2013 ResponsiveAds
- 40. STRETCH One-Ad-Fits-All Adapts to the Situation HTML5 Creative Build Once Dynamic Creative Optimized Quality Single Ad Serving @ResponsiveAds 息 2013 ResponsiveAds
- 41. Imagine One-Ad, Fits-All @ResponsiveAds 息 2013 ResponsiveAds
- 42. IAB Standards SCALE @ResponsiveAds 息 2013 ResponsiveAds
- 43. Native Advertising Beauty @ResponsiveAds 息 2013 ResponsiveAds
- 44. Full-Skins Brand Impact @ResponsiveAds 息 2013 ResponsiveAds
- 45. Expandables Creative Canvas @ResponsiveAds 息 2013 ResponsiveAds
- 46. Re-imagine Paid-Media One-Ad-Everywhere, Real-Time @ResponsiveAds 息 2013 ResponsiveAds
- 47. Yin & Yang of Ad Media Reboot 2010 ( Digital 2 =>) ResponsiveAds (Real Time Isnt all about Monetization Lets Make OneAd @ResponsiveAds 息 2013 ResponsiveAds
- 48. Benefits of Bundled Media In a recent report (10/20/2012) by Madison & Wall: Mobile Advertising; The Benefits of Bundles Pivotal Research stated that To date, mobile ad networks, most prominently including Millennial Media have been among the primary beneficiaries of the rise of mobile advertising. .However, in the medium-term, most of the advantages which enable ad networks to capture a large share of the mobile advertising market are diminishing substantially. .Facebook and Google are uniquely able to blur the lines of marketers' budget- setting efforts which normally consider mobile and non-mobile to be distinct aspects of a digital budget by creating effective bundles of advertising inventory which cuts across devices. ..We note that such bundling (some would call it "silo-busting") is beginning to occur for other digital media. @ResponsiveAds 息 2013 ResponsiveAds
- 49. Benefits of Bundled Media In a recent report (10/20/2012) by Madison & Wall: Mobile Advertising; The BenefitsTo date mobile ad stated that of Bundles Pivotal Research networks Benefited most prominently including Millennial Media have been To date, mobile ad networks, among the primary beneficiaries of the rise of mobile advertising. .However, in the medium-term, most of the advantages which enable ad networks FacebookGoogleable to blur the to capture a large share of the mobile advertising market are diminishing lines of the marketers budget substantially. .Facebook and Google are uniquely able to blur the lines of marketers' budget- setting efforts which normally consider mobile and non-mobile to be distinct aspects of a digital budget by creating effective bundles of advertising inventory ..Bundling or Silo-busting beginning which cuts across devices. to occur ..We note that such bundling (some would call it "silo-busting") is beginning to occur for other digital media. @ResponsiveAds 息 2013 ResponsiveAds
- 50. Sell as package? @ResponsiveAds 息 2013 ResponsiveAds
- 51. Tablet Engagement 2~3.5X @ResponsiveAds 息 2013 ResponsiveAds
- 52. Responsive vs. Digital Industry CTR 4X @ResponsiveAds 息 2013 ResponsiveAds
- 53. Responsive Ads Mobile vs. Site 2~3X @ResponsiveAds 息 2013 ResponsiveAds
- 54. @ResponsiveAds 息 2013 ResponsiveAds
- 55. "Local advertisers' get confused when we try to sell HTML5 and mobile ads, but when they see STRETCH - I WANT THAT" - Jonathan Melville, Times-Herald, Newnan, Ga. @ResponsiveAds 息 2013 ResponsiveAds
- 56. Finding your Balance! @ResponsiveAds 息 2013 ResponsiveAds
- 57. Yin & Yang of Ad Media Reboot 2010 ( Digital 2 =>) ResponsiveAds Isnt all about Monetization Lets Make OneAd @ResponsiveAds 息 2013 ResponsiveAds
- 58. Magazine Otavamedia @ResponsiveAds 息 2013 ResponsiveAds
- 59. Thank You matt@responsiveads.com @ResponsiveAds 息 2013 ResponsiveAds