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RESTALIA ( A100 MONTADITOS) SEKA STRIVANE

gerod strivane seka
gerod strivane seka

This presentation describes the internationalization process of the spanish restaurant (100 Montaditos)

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GROUP 3 Elena Guti辿rrez Omar El Mourabit Seka Strivane Jaime Mendiz叩bal
BRANDS
FINANCIAL RESULTS 2013 2014 2015 Economic profitability 0,48% -0,42% 2,3% 2015 2016 2017 (Expected) Turnover 258 M 275 M 330 M https://www.einforma.com/cuentas-anuales-RESTALIA-GRUPO-DE-EURORESTAURACION-SL-C_QjIxMzkwMzE1_de-MADRID.htm http://empresite.eleconomista.es/RESTALIA-GRUPO-NEORESTAURACION.html#boxregistrol
KEY PERFORMANCE INDICATORS KPIs Current Data (2016) Expected Data (2019) Number of restaurants (worldwide) 624 1624 Number of employees (worldwide) 9700 12700 Number of countries 9 >9 http://www.gruporestalia.com/nuestras-marcas/100monhttp://www.gruporestalia.com/restalia-aumenta-un-6-su-facturacion-en -2016-liderando-el-crecimiento-del-sector-que-se-situo-en-el-19/taditos/expansion 70%
INTERNATIONALIZATION http://www.gruporestalia.com/en/restalia/
WHY 100 MONTADITOS? From its creation until before internationalization EVOLUTION OF 100 MONTADITOS http://www.gruporestalia.com/nuestras-marcas/100montaditos/expansion
WHY 100 MONTADITOS? Strong & consolidated brand in the local market (Experience) TOP1 Spanish restaurant franchise -Big variety -Good atmosphere -Low prices -Innovative model -Spanish products -Strategic location -Loyal costumers
http://www.gruporestalia.com/franquicias/100-montaditos / HOW TO BE A FRANCHISEE?
-Cultural closeness -Fast food fan -Alcohol -Bread CRITERIA TO SELECT A COUNTRY:
2011: FIRST FRANCHISE (MIAMI) 2015: USA (BANKRUPCY) -BM CHANGE IN AMERICA: Move from franchisee to Master Franchise 2017: COSTA RICA HOW DO THEY INTERNATIONALIZED?
FUTURE OF THE BRAND STRATEGY PLAN: ACTUAL 80% SPAIN 20% OUTSIDE 2020 60% SPAIN 40% OUTSIDE FUTURE DELIVERY SERVICE (in Spain) http://www.lavozlibre.com/noticias/ampliar/1249631/el-grupo-de-100-montaditos-quiere-abrir-otros-600-restaurantes-en-tres-anos
CONCLUSION
RESTALIA ( A100 MONTADITOS) SEKA STRIVANE

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RESTALIA ( A100 MONTADITOS) SEKA STRIVANE

  • 1. GROUP 3 Elena Guti辿rrez Omar El Mourabit Seka Strivane Jaime Mendiz叩bal
  • 3. FINANCIAL RESULTS 2013 2014 2015 Economic profitability 0,48% -0,42% 2,3% 2015 2016 2017 (Expected) Turnover 258 M 275 M 330 M https://www.einforma.com/cuentas-anuales-RESTALIA-GRUPO-DE-EURORESTAURACION-SL-C_QjIxMzkwMzE1_de-MADRID.htm http://empresite.eleconomista.es/RESTALIA-GRUPO-NEORESTAURACION.html#boxregistrol
  • 4. KEY PERFORMANCE INDICATORS KPIs Current Data (2016) Expected Data (2019) Number of restaurants (worldwide) 624 1624 Number of employees (worldwide) 9700 12700 Number of countries 9 >9 http://www.gruporestalia.com/nuestras-marcas/100monhttp://www.gruporestalia.com/restalia-aumenta-un-6-su-facturacion-en -2016-liderando-el-crecimiento-del-sector-que-se-situo-en-el-19/taditos/expansion 70%
  • 6. WHY 100 MONTADITOS? From its creation until before internationalization EVOLUTION OF 100 MONTADITOS http://www.gruporestalia.com/nuestras-marcas/100montaditos/expansion
  • 7. WHY 100 MONTADITOS? Strong & consolidated brand in the local market (Experience) TOP1 Spanish restaurant franchise -Big variety -Good atmosphere -Low prices -Innovative model -Spanish products -Strategic location -Loyal costumers
  • 9. -Cultural closeness -Fast food fan -Alcohol -Bread CRITERIA TO SELECT A COUNTRY:
  • 10. 2011: FIRST FRANCHISE (MIAMI) 2015: USA (BANKRUPCY) -BM CHANGE IN AMERICA: Move from franchisee to Master Franchise 2017: COSTA RICA HOW DO THEY INTERNATIONALIZED?
  • 11. FUTURE OF THE BRAND STRATEGY PLAN: ACTUAL 80% SPAIN 20% OUTSIDE 2020 60% SPAIN 40% OUTSIDE FUTURE DELIVERY SERVICE (in Spain) http://www.lavozlibre.com/noticias/ampliar/1249631/el-grupo-de-100-montaditos-quiere-abrir-otros-600-restaurantes-en-tres-anos