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Resu Ejec Rsg July09 En Gv2003

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Rafael de la Serna

Rafael de la Serna Gould has experience leading strategy and project management for ERP software implementations, portals, and IT infrastructure design. He has worked with companies in finance, manufacturing, distribution, construction, and other sectors. Notable projects include implementing Dynamics AX at Sika (Switzerland, 4.6B turnover), Dynamics AX at OHL ZS (Czech, 1B turnover), and Dynamics NAV at TNS (UK, leader in market studies).

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Rafael de la Serna Gould C/ Puente Viesgo, n尊 4, Portal 3, 2尊Izquierda. 28023-MADRID M坦bile: +34619021318 Mail: rafaeldelaserna1@gmail.com PERSONAL DETAILS: Date and Place of Birth: 12 November 1973 in Madrid Nationality: Spanish Marital Status: Married TYPE OF PROJECTS: - In charge of strategy defining and the follow-up of projects such as:: - ERP Software implementations, mainly of the Microsoft Dynamics range. o Dynamics Nav: Companies billing 6 to 100 Million. o Dynamics AX: Companies billing 24 to 1000 Million. o Dynamics CRM: Companies billing 24 to + 1000 Million. - Development of portals and document management using Lotus Notes technology (Websphere) and MOSS ( Microsoft Share Point Server). o Companies billing 24 to + 1000 Million. - Design of complex infrastructures and management of e-collaboration environments. o Companies billing 6 to 1000 Million. HW: IBM, HP, Dell, EMC2, Supermicro, etc.. SW: Exchange, Office, etc Communications: Terminal Server, Citrix, Sonicwall, Girytech, etc Antivirus-Antispam: Trend Micro, Stonesoft, Packeteer, etc. - The most important sectors where I have worked are: o Finance (Brokerage Houses, Finance Companies) not banking or insurance. o Manufacturing: both finite and infinite capacity and assembly environments. o Distribution of all types of products with or without advanced logistics. White or brown range, technology etc Madrid 18-06-2009 - 1 - ResuEjecRSGJunio08ENG.docx
o Project management: For construction, engineering companies and consultancy firms. o International Projects: Procedure unification environments and IT strategies. IIMPORTANT PROJECTS: - 2004- To date ,SIKA, a Swiss, worldwide manufacturer of chemical products with headquarters in Basel, a workforce of 11,700 and turnover of around 4600 Million. o ERP Project with Dynamics Ax, designing a common implementation in Spain and Portugal and another unified strategy for the whole of Latin America (Argentina, Uruguay, Bolivia, Peru, Mexico, Guatemala and Ecuador. - 2004- To date, OHL ZS (Czech Republic) construction company with 1000 employees and turnover of 1,000 Million. This company was bought by the OHL group in 2005. o ERP Project with Dynamics Ax and 500 users with a core model functuality for Spain and the construction model and local implementation in the Czech Republic. - 2007- To date, RICOH, a company involved in the manufacturing and distribution of intelligent copies with a turnover of around 2070 Million. o ERP Project with Dynamics Ax, designing a common implementation in Argentina, Panama and Uruguay with a variety of intelligent stores and radio frequency technology. - 2006- To date, SCHREDER, a German company, worldwide manufacturer of products for outdoor illumination. o ERP Project with Dynamics Ax, designing a common implementation in Spain and Portugal, coordinated with a global internationalisation project in collaboration with European partners. - 2003- To date, BME (Bolsas y Mercados Espa単oles) a finance sector company with a holding comprising over 19 managing Spanish Stock Exchange companies. o ERP Project with Dynamics Nav, defining a common chart of accounts and the unification of the management in the same environment. - 2003- To date, TNS, a UK company, leader in market studies and opinion generators with offices worldwide. o ERP Project with Dynamics Nav, designing a common implementation in Spain and all those countries with a turnover of under 40 Million, such as France, Italy, Denmark, etc... Madrid 18-06-2009 - 2 - ResuEjecRSGJunio08ENG.docx

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Resu Ejec Rsg July09 En Gv2003

  • 1. Rafael de la Serna Gould C/ Puente Viesgo, n尊 4, Portal 3, 2尊Izquierda. 28023-MADRID M坦bile: +34619021318 Mail: rafaeldelaserna1@gmail.com PERSONAL DETAILS: Date and Place of Birth: 12 November 1973 in Madrid Nationality: Spanish Marital Status: Married TYPE OF PROJECTS: - In charge of strategy defining and the follow-up of projects such as:: - ERP Software implementations, mainly of the Microsoft Dynamics range. o Dynamics Nav: Companies billing 6 to 100 Million. o Dynamics AX: Companies billing 24 to 1000 Million. o Dynamics CRM: Companies billing 24 to + 1000 Million. - Development of portals and document management using Lotus Notes technology (Websphere) and MOSS ( Microsoft Share Point Server). o Companies billing 24 to + 1000 Million. - Design of complex infrastructures and management of e-collaboration environments. o Companies billing 6 to 1000 Million. HW: IBM, HP, Dell, EMC2, Supermicro, etc.. SW: Exchange, Office, etc Communications: Terminal Server, Citrix, Sonicwall, Girytech, etc Antivirus-Antispam: Trend Micro, Stonesoft, Packeteer, etc. - The most important sectors where I have worked are: o Finance (Brokerage Houses, Finance Companies) not banking or insurance. o Manufacturing: both finite and infinite capacity and assembly environments. o Distribution of all types of products with or without advanced logistics. White or brown range, technology etc Madrid 18-06-2009 - 1 - ResuEjecRSGJunio08ENG.docx
  • 2. o Project management: For construction, engineering companies and consultancy firms. o International Projects: Procedure unification environments and IT strategies. IIMPORTANT PROJECTS: - 2004- To date ,SIKA, a Swiss, worldwide manufacturer of chemical products with headquarters in Basel, a workforce of 11,700 and turnover of around 4600 Million. o ERP Project with Dynamics Ax, designing a common implementation in Spain and Portugal and another unified strategy for the whole of Latin America (Argentina, Uruguay, Bolivia, Peru, Mexico, Guatemala and Ecuador. - 2004- To date, OHL ZS (Czech Republic) construction company with 1000 employees and turnover of 1,000 Million. This company was bought by the OHL group in 2005. o ERP Project with Dynamics Ax and 500 users with a core model functuality for Spain and the construction model and local implementation in the Czech Republic. - 2007- To date, RICOH, a company involved in the manufacturing and distribution of intelligent copies with a turnover of around 2070 Million. o ERP Project with Dynamics Ax, designing a common implementation in Argentina, Panama and Uruguay with a variety of intelligent stores and radio frequency technology. - 2006- To date, SCHREDER, a German company, worldwide manufacturer of products for outdoor illumination. o ERP Project with Dynamics Ax, designing a common implementation in Spain and Portugal, coordinated with a global internationalisation project in collaboration with European partners. - 2003- To date, BME (Bolsas y Mercados Espa単oles) a finance sector company with a holding comprising over 19 managing Spanish Stock Exchange companies. o ERP Project with Dynamics Nav, defining a common chart of accounts and the unification of the management in the same environment. - 2003- To date, TNS, a UK company, leader in market studies and opinion generators with offices worldwide. o ERP Project with Dynamics Nav, designing a common implementation in Spain and all those countries with a turnover of under 40 Million, such as France, Italy, Denmark, etc... Madrid 18-06-2009 - 2 - ResuEjecRSGJunio08ENG.docx