Result Driven Design
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Robert discusses the importance of simplicity in design. He notes that trends come and go but one constant rule is to keep designs simple. Users have short attention spans of only around 2 seconds so designs need to be clean and only present essential elements. Elements like special offers and recommendations should not use up all available pixels and distract from the core user flow. Designs should use whitespace for balance, focus on the primary action, and be thoughtful about colors, options, and functionality to create an easy experience for users.
Result Driven Design
- 1. HELLO.
- 2. I am Robert
- 3. I like beautiful things
- 5. trends come and go
- 8. flat design
- 10. one adamant rule
- 11. the manifest of simplicity
- 12. keep it simple stupid
- 13. users are in a terrible rush
- 14. 2 seconds
- 15. clean your table
- 16. people tend to use every available pixel
- 17. special offers, new products, best seller, recommendations,
- 18. will this work?
- 19. *gulp*
- 20. simple rules
- 21. use whitespace to create balance and tension
- 22. only present those elements that are REALLY needed
- 23. drop the centerfold ! it is 2014, users are not afraid to scroll.
- 24. stop using trillions of image sliders
- 25. focus on primary action and repeat it
- 26. Be thrifty with colors
- 28. put weight on importance
- 30. use icon labels
- 31. use upfront progress 15%
- 33. forms are awful try fewer fields
- 34. be smart with validation
- 36. guide your users
- 38. make it BIG
- 40. tell a story
- 41. rise interest