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Resume - Meghna Malik
- 1. Meghna Malik C-481, Defence Colony New Delhi Tel# +91-11-24336651 Mobile: +91- 9899295121 E-mail bedi.meghna@gmail.com Career Objective: I’m a driven person who has learnt that belief in yourself is the first and most important step to being a success at what you do. I’m looking to be a part of an organization that believes in leading by example and holding its members to the same standards. I’m hardworking and a very fast learner with a ‘want to know’ attitude. Work Experience The Communication Council – Division Head (Nov 2012 – Present) • For the past 3 years I have built and managed my own unit at The Communication Council. This unit has grown from 4 clients to currently 14 that are billing 30% of the company’s annual billing. • Manage and train a team of 12 persons in varying positions. This has allowed me to hone my management skills along with understanding the young work force today. • At TCC I have had the unique advantage of representing brands and persons across fields & categories. From high luxury to mass market, this has allowed me to appreciate the unique market that India is. • I have pitched for new business and converted at a rate of 83% over the last 3 years. • Have single handedly ensured client coverage on national platforms. • Have also secured client meetings at the highest position in India, with the honorable Prime Minister, the FM and our President. • At TCC along with client services, I’m also managing unit contracts & payments. • Represented the agency amongst our international network partners at an annual conference in 2014. • Currently closely engaged with press across all categories and areas of media. My verity of clients have given me the platform to create these media relations • Identified, Created & Sustained relationships with Key Opinion Leader’s in India. Victorinox - Sr. Manager Marketing (Nov 2011 – Oct 2012) • Oversaw & executed Marketing & Communications for all marketing activities for Victorinox watches, Knives and Luggage • Also spearheading all PR efforts and stories. This involves engaging with the media on a one to one basis as well as management of National PR agency • Planning and executing all media plans for Watches & Luggage • Formulating the annual Marketing Strategy for Victorinox – multi category. Additionally, established the national PR strategy for Victorinox. In film placements, celebrity endorsements etc. • Handle a marketing and VM team for stores greater than 700. • Spearheaded all Media efforts in Basel for Victorinox making it the first year the Watch business got any press from India • Executed CSR event for India on a global platform. This resulted in the Indian entry
- 2. winning a prize of 100,000 Euro’s from Victorinox • Secured placement and maximum space for Victorinox Watches in north India at key POS’s with retailers. • Attended international training sessions for each vertical at the Swiss HQ and also hosted press for familiarization tour. • 6+ years in the luxury watch industry have ensured long-standing relationships with the retailers in the network along with all key media and publications as they have grown in India. LVMH Watch & Jewellery India Pvt. Ltd. – Dior Timepieces & Dior Phones (Dec 2007 – Nov 2010) • Was part of Dior Watches team in Sales & Marketing and Visual Merchandising • Dior Watches has achieved the highest visibility for its timepieces in 2009 & 2010. • Planning and executing all media plans for 2008 & 2009 & 2010 • Assisting in formulating the annual Marketing Strategy • Managing overall Marketing Budget, capturing all costs and maintaining the monthly budget for Marketing, Visual Merchandising, and Media etc. • Establishing PR strategy year on year for Dior Watches. In film placements, celebrity endorsements etc. • Managing all Dior financial activities. • Visual Merchandising for all Dior Watches point of sales. • Executed and supervised creation of new Dior Watches corner concepts. • Take care of Sales Forecasting & reporting • Undertaking a new Dior Watches corner concept. • Assisted in launch plan and strategy for Dior Phones • Spearheading the communication for Dior Phones in the media • Media plan formulation for 2010 • Handling PO’s and reports on Great Plains software • Managed international fair: BASEL for 3 years for DIOR LVMH Watch & Jewellery India Pvt. Ltd. – Zenith Watches (Sept 2009 – Nov 2011) • Sales co-ordination & execution for all POS’s • Acquiring POS’s in CAT A stores with prime window visibility for ZENITH in major metro’s • Visual Merchandising for POS’s and secured visual space for Zenith • Have brought Zenith to the forefront in terms of visibility in the press. • Formulation for Media Plan for 2009 & 2010 • Managed international fairs: BASEL & SIHH for 3 years for Zenith. These were for both sales & PR • Managing all Zenith financial activities- Marketing, Sales & Finance related • Managing overall Marketing Budget, capturing all costs and maintaining the monthly budget for Marketing, Visual Merchandising, and Media etc. LVMH Watch & Jewellery India Pvt. Ltd. – TAG Heuer (Sept 2006 – Nov 2007) • Was part of TAG Heuer Marketing team from September 2006 till December 2007. • Assisted in formulating the annual Marketing, PR and Media Strategy. • Streamlined and managed overall Marketing Budget. • TH has achieved No. 1 position in PR in the Indian Watch Industry in 07-08. • Facilitated product placements in Bollywood films, television channels and fashion
- 3. magazines. • Integrated Marketing & Sales functions by collaborating trade related activities. • Assisted in the conceptualization, pre and post event coordination and supervision of all major brand events including golf tournaments, polo and limited edition watches and store launches. • Coordinated lifestyle media interviews for Brand Ambassadors and corporate interviews for management. • Tracked market and competitor trends to keep abreast the changing market requirements. • Supervised and confirmed all outdoors media as well as the print media plans. ICC (International Cricket Council) – (April – Sept 2006) • Worked as Event Assistant for the Champions Trophy 2006 • Coordinated all Hotel & Travel bookings for teams & officials. • Also coordinated ground transport for individuals & guests • Carried out official bat signing & interviews for all participating teams. • Edited and executed tournament handbook. • The stint at the ICC ensured key relationships built in the Cricketing world, which in India is essential. IMG (Lakme Fashion Week 2006) • Pre Event handled all model, talent (choreographers, make-up artists) contracts • Worked along with the production team to develop a presentation of all participating designers • Created designer profiles for the official event web-site • Was the right-hand person to the Event Director • Handled all invites and their distribution, including numbering, seating & press seating. • Pre Event helped with Accreditation for Media, Designers, Buyers, Talent and Event Staff. (Lakme India Fashion Week 2005) • Pre Event helped with Accreditation for Media, Designers, Buyers, Talent and Event Staff. • Also worked on ensuring time bound Show Invites delivery to the Designer and Sponsors. • During the week of the Event worked as support team to the Main Show Area Director -Lynn Logendyke to ensure all 35 shows started on time. • Co-ordinated with Models, the Make up team, the Choreographers and the Designer to ensure that they worked within the time frame given. • Worked on Event handbook with the Fern Mallis at IMG HQ India Educational Qualifications • Bachelor Degree in Journalism and Mass Communication from I P University • 12th Loreto Convent School, Delhi Cantt 2003 • 10th Loreto Convent School, Delhi Cantt, 2001 Additional Information: D.O.B: 11th February 1985 Status: Married Languages spoken: English, Hindi and Punjabi
- 4. References • Reference will be furnished on request.