Deborah Rita Paterson grew up in Singapore and the United States, excelling academically thanks to her mother's encouragement of education. She studied architecture but switched to exploring other fields like science and technology. Through her work with AIESEC, she gained international experience in Europe and worked in corporate development. Paterson founded DesignGel, a social design startup, and continued developing it while recovering from a brain injury. She has since launched other ventures focused on social innovation and healthcare technologies while gaining experience in entrepreneurship, marketing, and business. Paterson's goal is to build a multi-national social enterprise in healthcare.
3. 90s
The
My mo
th
a safe er left Indon
esia w
r land
it
when I
about
was jus h my brothe
a foot
r a
t two m
long.
onths o nd I for
ld and o
nly
You need to do
homework to
supplement your
homework!
Yes
Mum!
Being born to an
Asian mother who
understood the ne
me to succeed in
ed for
my education, I st
udied excessively
triple the amount
and did
of homework th
an the other kids.
4. 1
st
I exce
lled in
a co
math,
llege
schola art and de
study
sig
rs
archit
ectur hip for A n and man
ag
e. It w
c
as a c ademic E ed to ear
n
xcelle
halleng
nce
e to s
to
ay the
least!
Peace
&
fulfillment of
Humankinds
Potential
Tryin
g t o fi g u re
out life . .
?
Som
e un
a p
lace fortun
ate
sch
in t
ev
o
h
desig larship, e arch ents c
ause
itec
so I
n, bu
scie
t
d
nce siness, starte ure cla me to
. I d
d ex
whe
tech
ss a
miss
is
p
r
nd
out
was e I cou covere nology, loring
othe forfeit on
ld d
educ
d an
elec
isco
r th
atio
ted
my
org
ve
in
n
VP
a
Cor r and d nizatio and co gs like
n c
por
mpu
a
ate evelop
my lled AIE ter
Dev
pote
SEC
elop
men
n
t. Ya tial and
y!
This role taught me how to negotiate
recruitment deals with CEOs and how to put
together the peices of the business model
puzzle at age nineteen. My journey in the
world of corporate marketing had begun
and my passion for entrepreneurship and
social innovation was ignited.
VP
5. VP
NAPLES, ITALY 2009
Through AIESEC I earnt an opportunity to fly to
Italy to attend a youth leadership forum where I
met youth with similiar visions and ambitions from all
walks of Europe and North America. Following that
I was able to experience being a VP Corporate
Development in Athens in the midst of the riots.
y
ome, m
turn h y head
my re
m
after
g with
lving a
hit alon
Shortly
ent invo e to
took a
accid
bition
am
ding
(not
w boar
tic tube
d to
in a sno ice and a plas
re har
f
s a
block o urved object
c
self on).
alance
b
6. l
gnGe
Desi
Ev
e
pr ntua
oje
ll
c y I
wa
s r t to gath
yo
ea
ke ere
u
yo ng c dy to ep m d m
u
y
or ng de reati retu yself bra
der
rn
sig ve
fr in an
t
fo ner age
r t
s, n
nc o de om g d st
a
y
sig
hem on
w
n s ettin rted
g b
to -prof as
bo choo
hel
or my o
p e its an rn
l.
e
to Desi d un wn
ds
ac
h o
til
tar
hel gnG
I
the
p
t
e
r g ups t con l, an
oge ne
ro
w.
the ct
r in
of
der
oun sation
he f ces
.
ed t
ation
ing
dow smok gamific egy
ha
I s
at
ake rough
h
, str
mer
life!
to m
sum trying ective t , chaos artup
at
t
f
s
s
f
Th
up
idea
the
nd e
art
a st social a mix of Thats
e
a
er.
mor erved
geth
obs own to
I
hr
all t
Kick.It
Would you like a
skull fracture with
your brain injury?
aw
ithdr
to w g (and
ced tryin
for
ad I
was ntically k. Inste and
t I
iden
fra e wor a day
in
acc fter
urs
nt
ours
a
the
y
e c teen ho my re
ing
llow niversit lete th
six
Fo
pay
for
omp
m u
fro ) to c leeping ney to
g
s
o
failin ted to for m
sor sing
re
res
wait een.
w
bet
7. January
Eventu
all
us and y word got
r
we go
t busin ound the cit
erator
ess inc
y abou
s and
ub
t
over $
netwo
100,00
rks to ators, acce
0 to h
lhelp u
elp us
s rais
on our
e
way .
. .
I continued to build DesignGel in between hospital
appointments with neurologists, audiologists, physios
and occuptational therapists to repair the damage
that had been done. Our first boardroom was the
roof of a bed factory with a wooden table, juice
boxes and a team of students I had recruited . .
Really?
I KNOW!
Really?
OKAY!
National University
of Singapore
Eventually my brain healed enough for me
to return to university and I was offered
a scholarship to study in Singapore at NUS
and also experience the delights (on and
off the beaten track) of South East Asia.
Cycle on ceylon
700KM. 14 DAYS. 6 CYCLISTS.
I helpe
d man
while
a
study ge DesignG
ing, I
were
el fro
me
m Sin
f
gapor
cover ilming a d t a team
e and
o
ing th
of c
yclist
e pos cumentar
I could
s wh
t-war
y in
come
o
Sri
co
live to
and 7
50km untry. . So Lanka ,
mines tell the ta
of cy
I aske
le
le
a well ft from t of cyclin cling later d if
g aro
, I can
he wa
in a v
un
r
illager
s bac and show d live land
ering
kyard
out o
.
f
8. Upon my re
turn from
Singpore, I
took a role
as a market
ing assistant
with Im-Able,
a global star
t up helping
those affec
ted by stro
ke, TBI and
cerebral pa
lsy recover
their brain
and limbs th
rough video
games.
t
o brough
ick.It) als
rmerly K
igner to
s
(fo
elance de
Goalpost
as a fre
or youth
back on
mpaign f
me
te a ca
lot about
crea
learnt a
help them
e
Wow! I
nd a littl
nt.
ategies a
engageme
hange str
. . .
c
ell.
behavior
tion as w
t gamifica
ore abou
m
At the start of 2013 I passed on the management
of DesignGel in order to focus on another start
up called Mention It and also to enable more
young creatives to learn what I had learnt from
my role.
9. Howar
d
co-fun Wright, a m
edical
ded a
be
s
partne
r to c cholarship f d company
then
reate
or my
protot
soc
se
yp
engage e platform ialdesigncar lf and a
es.com
in soc
to the
ial des for young
- a
ign and
social
people
proble
create
to
ms in
solut
their c
ommun ions
ities.
BUSINESS
Black
is the new
An ex-c
olleague
and I a
entrepr
lso beg
eneurial
an a jo
social g
educatio
urney o
ame wit
n, for
f
h the g
ming a
metapho
oal of
r to tea
using fa n online
ch busin
women
shion as
ess and
based o
a
n the lat
science
Watch
est neur
to youn
this spa
oscienc
g
ce, wer
e conce
e launch
pts.
ing mid
2014!
ention It
r to
vesto
st in mployee
ir
e
ur f
on o es based e role of
ook
h
lu
t
t
a
s,
ion It ate our v I took on early day
Ment
e
d
elp
us cr tools an ficer. Its uild to h
b
help
n
f
gnitio
ce O t we can
. .
reco Experien
ying.
ha
f
ing w re satisf
see
Chie
ere
it mo
but w work a b
make
10. B
+
D
C
A
E
B-
A+
NE
PA W
SS ZE
PO AL
UR
R AN
AO UW
T
D
TE HE
AR NU
OA A
n my
ters o rom
of let
w
s f
rainbo life lesson t sick
with a
e
go
mor
es I
uated
I grad ipt, learning ses, the tim elp. On the
las
cr
c
or h
trans
I failed idnt ask f ext time.
d
times
I
e n
the
times l learn mor
d the
Il
an
aid
As I s
easy
In October I quit my fulltime job and
turned down a management position at
Im-Able to move to SF and swim with the
big fish, selling everything except some
clothes and my beloved sketchbooks.
?
INSERT
NEXT
PHASE
Who
k
life w nows wh
a
ill loo
k lik t the nex
e?
t pha
If y
se of
ou
my
feel
beca
use
like
you
me
gettin
have
or s
g in
im
a
arou
touc
nd, p ply wan n oppor
h
tun
le
t to
peop
le wa ase do!
boun ity for
I lov
nting
ce id
e me
to m
eas
e
ake
stuf ting new
f :)
COMING SOON
Effort =
Reward!!
Effort
Reward
10
er
Pat son
0
a
2
en
d
i d e nt
borah R
De
it
Pre si
es
P
r
on
rs
Deb
o
ita Pa
h R
te
ra
t 2 010
My big career goal is to build a multi national
social enterprise in the healthcare space,
so I might be doing somethings that dont
look like Im on that path, but trust me Ive
got a plan (which will probably change as I
learn more. Im a firm believer than you
get out what you put in, so in order to
learn what I need to know, Im going to put
in all the effort I possibly can for you. Its
a win - win right??