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Resume - Yasser Ibrahim Mohamed

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Yasser Ibrahim
Yasser Ibrahim

Yasser Ibrahim Mohamed is a senior management professional with over 26 years of experience in operations management, franchise development, customer service, and training. He is currently the CEO of Topaz MENA, where he oversees franchise development across 28 countries in the MENA region. Prior to this role, he held several operations and franchise leadership roles with companies such as Burger King MENA and Cinnabon & Seattle's Best Coffee.

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YASSER IBRAHIM MOHAMED Profile for: Chief Executive Officer Strategic Planning Business Development Operational set ups Budgeting & Cost Control Process Restructuring Franchisee Development Change Management Vendor Management Organizational Development General Administration Senior management professional with more than 26 years of experience in Operations management, Franchisee development, promotions and product launches, Customer service, Training and development across diverse organizations; exploring challenging senior managerial assignments with a professionally managed organization EXECUTIVE SUMMARY Proven record of accelerating success by assessing risks, testing innovative ideas, and maintaining motivational approach even through major challenges Significant exposure in development, management of complex projects (franchisee set up), preparation and implementation of budgetary allocations to maintain organizational bottom lines Skilled in acquainting the management and employees with various operational objectives/ standards for maintaining the same in day to day business transactions Adept at following up with various support teams in effectively implementing board resolutions and other operational requirements Efficient Team Leader & Player, combining communication, interpersonal & problem solving skills with analytical, decision making and leadership capabilities to enhance organizational objectives PROFESSIONAL EXPERIENCE TOPAZ MENA, RIYADH KSA ~ CEO ~ JAN 2013 TILL DATE Accomplishments Played key role in negotiating/ finalizing agreements with KSA Eastern region, Republic of Sudan and Kuwait and Morocco Participate in contract negotiations with Tunisia, Egypt, Iran, Azerbaijan, UAE, Qatar, Bahrain, Erbil Iraq, Oman, Central & Western KSA Successfully acquired master franchisee WAYBACK BURGERS速 across 28 countries in MENA region Instrumental in promoting the brand in MENA in collaboration with 6 major consultants Job Profile Spearhead team efforts in conducting market studies to identify potential across designated markets for conceptualizing/ developing effective business plans Participate in negotiating/ signing franchisee agreements and preparing development plans Define/ implement strategies aimed at retaining/ enhancing existing market share across the assigned territory Involved in setting up organizational structure followed by recruiting, grooming & mentoring team members across the organizational hierarchy Develop organizational policies, systems, house rules and regulations for smooth functioning of day to day operations Collaborate with various support teams in identifying, selecting & approving based on selection criteria of specific brands Set up strategies for opening followed by identifying/ developing partner /sub-franchisee in the MENA Build/ manage regional support centre to provide regional pre & post opening support to partners across all functions Follow up with team members in maintaining business targets across company owned markets Optimize resource utilization and streamline processes for enhancing operational efficiency as well as organizational bottom lines Share/ implement best practices from international organizations for enhancing service quality and customer satisfaction across the organization BURGER KING MENA, KSA ~ FRANCHISEE BUSINESS LEADER (FBL) ~ 2007 - 2012 Riyadh Saudi Arabia yasseribrahim123@gmail.com +966 544616367
Accomplishments Rated high for consistently maintaining sales & revenue growth for over 4 years Instrumental in designing/ setting up home delivery service in BK MENA (Middle East & North Africa) Successfully penetrated 3 new countries like Egypt, Oman and Morocco in the last 5 years
Job Profile Collaborated with various support teams in managing franchisees across MENA (Middle East & North Africa) Developed business strategy & implemented marketing plans for 270+ Burger King速 restaurants in Middle East and North Africa Collated market intelligence on competition and other market trends for restructuring business strategies Implemented various process improvement initiatives aimed at enhancing customer satisfaction and operational efficiency Generated awareness amongst franchisees on new rules/ regulations and guided franchisee team members in resolving operational issues Evaluated performance of franchisee members and rendered productivity enhancement feedback. Organized training sessions for team members based on identified training needs CINNABON & SEATTLES BEST COFFEE, LEBANON, BAHRAIN, OMAN, QATAR & KSA ~ OPERATIONS MANAGER ~ 2002 - 2007 Accomplishments Played key role in planning/ developing seven new restaurant openings in a span of four months Successfully implemented local store marketing concept leading to significant increase in sales & profit at the store level Instrumental in turning around the organization from a losing company into one of the highest profiting company in Al- Hokair Group leading investors to open 70+ sites during 3 years Rated high for developing two new markets in Lebanon, 4 units in Qatar and one in Bahrain Significantly enhanced profitability by optimizing food and labour cost Job Profile Ensured smooth functioning of operations and maintained P&L across 102 units at three different regions Developed/ implemented business development strategies for enhancing business profitability Adjusted/ reorganized company organization chart result for successfully turning around the business Generated awareness on organizational policies/ systems amongst franchisees, vendors as well as distributors for maintaining performance and quality standards across multiple brands Prepared/ presented detailed reports and presentations highlighting organizational performance/ potential performance bottlenecks to the board members to enable effective decision making PAST EXPERIENCE Fakieh El Tazaj, Egypt ~ Operations Manager ~ 2001 - 2002 Olayan Food Service Company, Jeddah KSA ~ Regional Manager Burger King ~ 1993 - 2001 Pizza Hut, Alexandria - Egypt ~ Acting Restaurant Manager ~ 1989 - 1993 ACADEMICS Education Master's degree in Project Management, Macmillan University 2013 Bachelor's degree in Management, Macmillan University 2006 Diploma in MPM, Healthy Institute from Alexandria University 1989 Professional Development Basic Management training With BKC Finance for non-finance people Equipment workshop Basic food hygiene Local store marketing & outside catering {P-TWE} People the Wining Edge Mapping Profit AROC 2000-Advanced Restaurant Operating Course Advanced Guest Service Course Emotional Intelligence Skills ODN International Brussels Strategic Planning Project Management Institute Brussels Beyond leadership STARMANSHIP速 & Associates Lebanon. MUM (BKC) Teach and coach (Coca Cola Training Department) Date of Birth: 27th August 1967 ~ Languages Known: English and Arabic ~ Reference: Available on Request

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Resume - Yasser Ibrahim Mohamed

  • 1. YASSER IBRAHIM MOHAMED Profile for: Chief Executive Officer Strategic Planning Business Development Operational set ups Budgeting & Cost Control Process Restructuring Franchisee Development Change Management Vendor Management Organizational Development General Administration Senior management professional with more than 26 years of experience in Operations management, Franchisee development, promotions and product launches, Customer service, Training and development across diverse organizations; exploring challenging senior managerial assignments with a professionally managed organization EXECUTIVE SUMMARY Proven record of accelerating success by assessing risks, testing innovative ideas, and maintaining motivational approach even through major challenges Significant exposure in development, management of complex projects (franchisee set up), preparation and implementation of budgetary allocations to maintain organizational bottom lines Skilled in acquainting the management and employees with various operational objectives/ standards for maintaining the same in day to day business transactions Adept at following up with various support teams in effectively implementing board resolutions and other operational requirements Efficient Team Leader & Player, combining communication, interpersonal & problem solving skills with analytical, decision making and leadership capabilities to enhance organizational objectives PROFESSIONAL EXPERIENCE TOPAZ MENA, RIYADH KSA ~ CEO ~ JAN 2013 TILL DATE Accomplishments Played key role in negotiating/ finalizing agreements with KSA Eastern region, Republic of Sudan and Kuwait and Morocco Participate in contract negotiations with Tunisia, Egypt, Iran, Azerbaijan, UAE, Qatar, Bahrain, Erbil Iraq, Oman, Central & Western KSA Successfully acquired master franchisee WAYBACK BURGERS速 across 28 countries in MENA region Instrumental in promoting the brand in MENA in collaboration with 6 major consultants Job Profile Spearhead team efforts in conducting market studies to identify potential across designated markets for conceptualizing/ developing effective business plans Participate in negotiating/ signing franchisee agreements and preparing development plans Define/ implement strategies aimed at retaining/ enhancing existing market share across the assigned territory Involved in setting up organizational structure followed by recruiting, grooming & mentoring team members across the organizational hierarchy Develop organizational policies, systems, house rules and regulations for smooth functioning of day to day operations Collaborate with various support teams in identifying, selecting & approving based on selection criteria of specific brands Set up strategies for opening followed by identifying/ developing partner /sub-franchisee in the MENA Build/ manage regional support centre to provide regional pre & post opening support to partners across all functions Follow up with team members in maintaining business targets across company owned markets Optimize resource utilization and streamline processes for enhancing operational efficiency as well as organizational bottom lines Share/ implement best practices from international organizations for enhancing service quality and customer satisfaction across the organization BURGER KING MENA, KSA ~ FRANCHISEE BUSINESS LEADER (FBL) ~ 2007 - 2012 Riyadh Saudi Arabia yasseribrahim123@gmail.com +966 544616367
  • 2. Accomplishments Rated high for consistently maintaining sales & revenue growth for over 4 years Instrumental in designing/ setting up home delivery service in BK MENA (Middle East & North Africa) Successfully penetrated 3 new countries like Egypt, Oman and Morocco in the last 5 years
  • 3. Job Profile Collaborated with various support teams in managing franchisees across MENA (Middle East & North Africa) Developed business strategy & implemented marketing plans for 270+ Burger King速 restaurants in Middle East and North Africa Collated market intelligence on competition and other market trends for restructuring business strategies Implemented various process improvement initiatives aimed at enhancing customer satisfaction and operational efficiency Generated awareness amongst franchisees on new rules/ regulations and guided franchisee team members in resolving operational issues Evaluated performance of franchisee members and rendered productivity enhancement feedback. Organized training sessions for team members based on identified training needs CINNABON & SEATTLES BEST COFFEE, LEBANON, BAHRAIN, OMAN, QATAR & KSA ~ OPERATIONS MANAGER ~ 2002 - 2007 Accomplishments Played key role in planning/ developing seven new restaurant openings in a span of four months Successfully implemented local store marketing concept leading to significant increase in sales & profit at the store level Instrumental in turning around the organization from a losing company into one of the highest profiting company in Al- Hokair Group leading investors to open 70+ sites during 3 years Rated high for developing two new markets in Lebanon, 4 units in Qatar and one in Bahrain Significantly enhanced profitability by optimizing food and labour cost Job Profile Ensured smooth functioning of operations and maintained P&L across 102 units at three different regions Developed/ implemented business development strategies for enhancing business profitability Adjusted/ reorganized company organization chart result for successfully turning around the business Generated awareness on organizational policies/ systems amongst franchisees, vendors as well as distributors for maintaining performance and quality standards across multiple brands Prepared/ presented detailed reports and presentations highlighting organizational performance/ potential performance bottlenecks to the board members to enable effective decision making PAST EXPERIENCE Fakieh El Tazaj, Egypt ~ Operations Manager ~ 2001 - 2002 Olayan Food Service Company, Jeddah KSA ~ Regional Manager Burger King ~ 1993 - 2001 Pizza Hut, Alexandria - Egypt ~ Acting Restaurant Manager ~ 1989 - 1993 ACADEMICS Education Master's degree in Project Management, Macmillan University 2013 Bachelor's degree in Management, Macmillan University 2006 Diploma in MPM, Healthy Institute from Alexandria University 1989 Professional Development Basic Management training With BKC Finance for non-finance people Equipment workshop Basic food hygiene Local store marketing & outside catering {P-TWE} People the Wining Edge Mapping Profit AROC 2000-Advanced Restaurant Operating Course Advanced Guest Service Course Emotional Intelligence Skills ODN International Brussels Strategic Planning Project Management Institute Brussels Beyond leadership STARMANSHIP速 & Associates Lebanon. MUM (BKC) Teach and coach (Coca Cola Training Department) Date of Birth: 27th August 1967 ~ Languages Known: English and Arabic ~ Reference: Available on Request