Resume_040416
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Erica Geske is a marketing professional with over 6 years of experience in marketing, communications, and sales roles. She currently works as a Community Relations Coordinator at CNO Financial Group where she coordinates philanthropic events, acts as a liaison between the company and non-profits, and manages marketing projects. Prior to this, she worked as a Copywriter developing marketing content and RFP responses, and as a Sales Associate for retail companies. Erica has a Bachelor's degree in Communication-Rhetorical Advocacy and Public Relations from Purdue University.
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The document provides details about a regional marketing manager with over 5 years of experience in integrated marketing. They have planned and developed marketing campaigns for 13 major cities across Europe. Their areas of expertise include event planning, graphics design, strategic brand planning, social media and digital marketing, and project management. Their professional experience includes roles managing marketing activities in Europe for a real estate company and building effective marketing campaigns for a telecommunications company in Italy. They have received several awards for their work in advertising and hold a Bachelor's degree in Fine Arts and Design majoring in Advertising.Resume_040416
- 1. ERICA GESKE Ìý 5838 Rosslyn Avenue, Indianapolis, IN 46220 Ìý 219.871.9034 egeske89@gmail.com Ìý Marketing professional with a commitment to solving problems, developing efficient strategies, and developing genuine personal relationships with clients and co-workers. SKILLS • Email & Social Media Marketing • Microsoft Office Suite • Adobe Creative Suite • SubscriberMail • PrintSoft PreS • FileMaker Pro • Learn new tasks quickly • Excellent written, verbal, and visual communication skills • Work well in team and individual situations • Broad understanding of the grammar and writing styles of the English Language • Excellent interpersonal skills EXPERIENCE CNO Financial Group, Carmel, IN - January 2014 to present Community Relations Coordinator • Coordinate over 20 philanthropic events annually • Act as national coordinator for Bankers Life Forget Me Not Days o Liaison between sales field and home office o Event held in 200 cities nationwide o Increased fundraising by over 7% o Increased field participation by over 37% o Streamlined processes to ensure faster, more accurate reporting • Act as a marketing representative for all philanthropic projects o Write and edit copy o Project management o Work closely with design team to ensure a premium finished product • Manage department and project calendars and dashboards • Responsible for day-to-day communication with 200+ team members to ensure each office is informed • Write script and appear in tutorials and event update videos • Act as a liaison between our company and our non-profit partners • Manage employee hours logging and charity fundraising numbers for reporting Pearl Insurance, Peoria Heights, IL - October 2012 to December 2013 Copywriter • Created content for a variety of mediums including web, email, advertisements, mailers, and other collateral material • Developed RFP responses for prospective clients • Wrote articles for multiple national-level associations • Responsible for internal communication such as companywide announcements, employee safety information, and fitness center marketing • Developed surveys to capture valuable broker, agent, and customer input • Performed research to aid concept development and market segmentation • Graphic design work • Prepared board reports and presentations for various associations • Proofread and edited all pieces produced by the marketing department • Coordinated scheduling and supplies for conventions and conferences • Managed projects from start to finish including obtaining approvals from upper management and working closely with designers to create a cohesive piece or campaign to fit client needs Famous Footwear, Peoria, IL - June 2011 to September 2013 Sales Associate • Responsible for simultaneously merchandising, providing customer service, and performing cash wrap duties including money handling and promotions Fossil, Michigan City, IN – October 2007 to January 2011, June 2012 to September 2012 Sales Associate • Developed a sales portfolio exceeding $80,000 EDUCATION Purdue University, West Lafayette, IN Bachelor of Arts, Graduated May 2012 Major: Communication-Rhetorical Advocacy and Public Relations Minor: Economics Significant Coursework: Microeconomics, Communication and Emerging Technologies (Social Media), Principles of Persuasion; Advertising Sales