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Martha
Eelman
(317) 696-1926 | marthaeelman@gmail.com
13711 Smokey Ridge Overlook
Carmel, IN 46033
www.marthaandlyuda.com
EDUCATION
Indiana University
2012-2016
MAJOR
Bachelor of Arts in
Fashion Merchandising
MINOR
Kelley School of Business &
Fashion Design
GPA
3.45
SKILLS
Adobe Creative Suite
Lectra Kaledo
Fashion Blogging
Fashion Styling
Microsoft Suite
Social Media
FASHION STYLING EXPERIENCE
Blogger
- M + L is a fashion & lifestyle blog for the fashion-savvy women ages 18-24
- Produce content with a focus on personal style, DIYs, travel and fashion trends
- Drive traffic to M+L averaging 2,500 unique monthly visitors
- Collaborate with and feature independent fashion labels
- Built relationships with Daisy Natives, SOREL Boots, Maslo Jewelry & Jen Daisy
- www.marthaandlyuda.com - Est. Dec. 2013
Style Guru Blogger Intern
- Represent the street style trends at Indiana University in monthly written articles
- Participate in exclusive brand collaborations with Steve Madden, Sephora,
Clinique, Undies.com and Old Navy for their editorial column
- January 2014-May 2016
INVOLVEMENTS
- Attended NRF Student Program |
New York, NY | January 2016
- Designed Display Windows for
Indiana Pacers | Indianapolis, IN |
October 2015
- Member of Retail Studies
Organization | Bloomington, IN |
Fall 2013-Present
- Attended Chicago Field Seminar
via RSO | Chicago, IL | Fall 2014
- Attended New York Field
Seminar via IU Fashion Program |
New York, NY | May 2014
- Global Gala Fashion Show
Assistant Stylist | Bloomington, IN
| Winter 2014
RETAIL EXPERIENCE
Stylist
- Create a personal one-on-one customer experience
- Advise and style customers based off their wants by offering knowledagable
fashion forward information on the Free People look and lifestyle
- Style and model outfits for daily Instagram postings via Indianapolis FP profile
- Maintain store product and visual displays
- Los Angeles - Nov. 2015-Present
Stylist Deborah Afshani - Los Angeles - October 2016-Present
Stylist Intern
- Pack and prep wardrobe materials for shoot days
- Assist stylist on set by changing models and keeping product organized
- Maintaining wardrobe in the midst of shooting: pinning, clamping, taping any 	
thing that appears out of place
- Assist in pulling product for upcoming shoots
- Deborahs clientele includes Vanity Fair, Arbonne, Vogue, W Magazine, Colour
Pop Cosmetics, personal photoshoots & more
Celebrity Stylist Anita Patrickson - Los Angeles - July-Nov. 2016
Stylist Intern
- Process and pick-up or return showroom pulls
- Maintain the kit closet in an organized matter
- Assist stylist on set by prepping, packing and keeping the kit at all times
- Anitas clientele includes Julianne Hough, Olivia Culpo, Erin Andrews & more
FASHION BLOGGING EXPERIENCE

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  • 1. Martha Eelman (317) 696-1926 | marthaeelman@gmail.com 13711 Smokey Ridge Overlook Carmel, IN 46033 www.marthaandlyuda.com EDUCATION Indiana University 2012-2016 MAJOR Bachelor of Arts in Fashion Merchandising MINOR Kelley School of Business & Fashion Design GPA 3.45 SKILLS Adobe Creative Suite Lectra Kaledo Fashion Blogging Fashion Styling Microsoft Suite Social Media FASHION STYLING EXPERIENCE Blogger - M + L is a fashion & lifestyle blog for the fashion-savvy women ages 18-24 - Produce content with a focus on personal style, DIYs, travel and fashion trends - Drive traffic to M+L averaging 2,500 unique monthly visitors - Collaborate with and feature independent fashion labels - Built relationships with Daisy Natives, SOREL Boots, Maslo Jewelry & Jen Daisy - www.marthaandlyuda.com - Est. Dec. 2013 Style Guru Blogger Intern - Represent the street style trends at Indiana University in monthly written articles - Participate in exclusive brand collaborations with Steve Madden, Sephora, Clinique, Undies.com and Old Navy for their editorial column - January 2014-May 2016 INVOLVEMENTS - Attended NRF Student Program | New York, NY | January 2016 - Designed Display Windows for Indiana Pacers | Indianapolis, IN | October 2015 - Member of Retail Studies Organization | Bloomington, IN | Fall 2013-Present - Attended Chicago Field Seminar via RSO | Chicago, IL | Fall 2014 - Attended New York Field Seminar via IU Fashion Program | New York, NY | May 2014 - Global Gala Fashion Show Assistant Stylist | Bloomington, IN | Winter 2014 RETAIL EXPERIENCE Stylist - Create a personal one-on-one customer experience - Advise and style customers based off their wants by offering knowledagable fashion forward information on the Free People look and lifestyle - Style and model outfits for daily Instagram postings via Indianapolis FP profile - Maintain store product and visual displays - Los Angeles - Nov. 2015-Present Stylist Deborah Afshani - Los Angeles - October 2016-Present Stylist Intern - Pack and prep wardrobe materials for shoot days - Assist stylist on set by changing models and keeping product organized - Maintaining wardrobe in the midst of shooting: pinning, clamping, taping any thing that appears out of place - Assist in pulling product for upcoming shoots - Deborahs clientele includes Vanity Fair, Arbonne, Vogue, W Magazine, Colour Pop Cosmetics, personal photoshoots & more Celebrity Stylist Anita Patrickson - Los Angeles - July-Nov. 2016 Stylist Intern - Process and pick-up or return showroom pulls - Maintain the kit closet in an organized matter - Assist stylist on set by prepping, packing and keeping the kit at all times - Anitas clientele includes Julianne Hough, Olivia Culpo, Erin Andrews & more FASHION BLOGGING EXPERIENCE