Himanshu Haryani is seeking a managerial position utilizing his 4 years of experience as a Product Manager at ICICI Bank. He has an MBA in Marketing and is proficient in areas like branding, marketing, product development, and sales for foreign exchange services. He has experience analyzing customer segments, launching marketing campaigns, and managing teams and branch performance.
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1. Himanshu Haryani
Email: himanshu21188@gmail.com
Mobile: +91 82977 82005
To obtain a position that will enable me to use my managerial and professional skills backed with
my educational background to ensure an organizational growth along with of self & possess the
ability to work in both independent and collaborative work milieu.
Synopsis
MBA (Marketing) with 4 years of work experience as a Product Manager in ICICI Bank ltd- Retail
Liabilities Group. Proficient in bringing paradigm changes by developing new processes, ascertaining
branding, marketing, customer communication & product development for Foreign Exchange Services
(FES). Setting Minimum Business Guarantee (MBG) parameters for sales channel to onboard entities
under Referral segment, Corporate houses & FFMCs.
Key Attributes Business Insight: Skilled in handling activities: Retail Foreign exchange services,
Travel card Business, Retail Outward Remittances, Retail Treasury
Analytical Skills: Ability to analyze different requirements of different segment of customer and
their requirement to get more business for the organization.
Team Work: Approachable team player with team spirit, capable of enhancing mutual support to
achieve organizational goals.
Areas of Expertise
Communication/ leadership Skills Negotiation Skills
Sales/Marketing Banking Operations
Team Player Process walkthrough
Strategic Thinking / Tactical Solutions Time Management
Detail Oriented / Flexible Logical & Articulate
Professional Abridgment: Total 4 Years
Company: - ICICI Bank India Ltd. (June 2012 - till date)
Department: - Foreign Exchange Services
Designation: - Product Manager (MM-I)
Current Location: - Hyderabad (June2014 onwards)
Previous Location: - Mumbai (June2012-May2014)
2. Solitary Key result areas:
Business Management:
Circularizing & time to time review of PAC notes covering overall delinquencies of Foreign
Exchange as per internal banks policies & processes under purview of FEMA guidelines.
Designed enablers which give the branches complete snapshot of intricacies for executing Fx
transactions.
Successfully introduced a simplified system for executing forex transactions.
To mitigate market, settlement, liquidity, technological, legal and operational risks involved in Fx
transaction.
Compliance- Adherence to RBI guidelines, FEMA guidelines, Branch audit etc.
Competitive analysis & support channels for query resolutions on products & process.
Roles and Responsibilities:
Marketing & Sales:
Identification & Macro level analysis of Customers market segments with periodic reviews.
Launch and drive periodic/ need based customer promos/ analytical campaigns for potential
customers to provide them with the suite of fx products
Obtaining periodic feedback from distribution channels on performance/ effectiveness of
marketing initiatives
Drive Fx volume targets, revenue, market share and profit performance by a combination of
business development & relationship initiatives.
Communicate a clear, strategic sales vision, effectively training and coaching sales team members
(Forex RHS & RMs).
Identifying and generating leads for prospecting existing customers (ERV) and building new
customers base (NCA).
Liaising with Salary and Corporate team for mapping of existing and new Corporates for sale of
forex to their employees traveling abroad. Mapping of FFMC/Student Consultants/Travel Agents
and other partners for sale of our top end product to their customers/students through Referral
arrangement.
Cultivate excellent relationships with existing channel partners & new prospects.
Monitoring Branches performances & continuous guidance for improvement.
Approving the deals done by branches or support channels keeping basic parameters in
consideration.
Projects
Sales CRM platform integration for Forex (Mar 2016 till date)
To tap retail Forex customers & induce repeat purchase, framework has been designed in Sales
CRM for Student, Family Maintenance, LRS, NRI, Leisure, Business & other segments
customers
Customer triggers have been mapped to branch staff & the system facilitates proper closure of
the leads hence generated
It also captures the futuristic Forex requirement of the customer & sends reminders to branch
staff for the same.
Involved in defining interface requirements, system integration with Sales CRM & technology
team, UAT testing & end to end processing.
Life-cycle customer communication campaign (Feb 2015 till date)
Defining the overall life-cycle of the Forex customers as per their purpose of Travel abroad or
initiating Remittances
Segments covered are Student, Family Maintenance, LRS, NRI, Leisure & Business.
Campaign being designed to trigger communication based on Customer purchase behavior
3. tracking the life-cycle spread upto 180 days.
Credence Superior deal booking system (November 2014- Jan 2015)
Credence is a superior deal booking system as compared to old system Fx-online prepared in
consultation with Treasury team.
End to end UAT & process setup before launching this system for branches.
Regular pops up to branch user for correct selection of nostro, product & type of deal to booked
to eliminate possible errors & minimizing losses.
Hello Canada- Dual Account Opening Proposition (November 2013)
Dual Account proposition has been designed to facilitate the cross-border banking needs of Indian
Nationals planning to go overseas for work, study etc.
Already launched overseas account opening proposition in countries like UK, Australia, Canada
to be extended in other countries as well.
Project E2E Solution for student segment (September 2013- till date)
Study of Student Life Cycle.
Identifying the various touch points playing pivotal role in decision making of study abroad.
Initiatives of on-boarding outbound entities like Educational Consultant, Coaching Institute &
Educational institute under referral tie-up with ICICI Bank.
Building Outbound Referral Channel (March 2013- August 2013)
Designing a process for on-boarding outbound entities under Forex referral arrangement to
increase ICICI Banks presence in outbound market.
Identification & on-boarding of outbound entities like Travel Agents, Educational Consultants,
Coaching institutes, Schooling Institutes, FFMCs/ ADII & other players willing to refer potential
Forex customers to ICICI Bank.
Unique agency code creation upon submission of required KYC & AML checks.
Designing a process of monthly payout basis the successful referral transaction conversions.
Forex limits and guidelines system (FLAGS) (August 2012- Feb 2013)
Forex limits and guidelines system (FLAGS) is an intelligent system which is built with the
mindset of on-boarding maximum number of ICICI bank sale employees & reduce the number of
operational queries coming to corporate office & query resolution desk.
Designed an interface for branch users where by Graphical user (GU) can log in & know the
complete guidelines for executing single Forex transaction.
Accolades
Rewarded best individual rating since last two consecutive FYs (FY15 & FY16)
Project E2E solution for Student Segment being nominated for ICICI Bank Quality Awards
(FY16)
Rank 7th
out of 800 marketing students from SBS during my PGDM 2011-12.
Consecutive two time Volleyball Dhristi event winner represented BIMM in 2010-11/12.
Winner solo singing competition-male represented BIMM 2012.
Highest Individual marks in Jiwaji University-2009.
4. Scholastics
Degree Institute/ University Year Discipline
Post Graduate Diploma in
Management
Balaji Institute of Modern
Management Pune
2010-
2012
Marketing
B.com (With IT specialization)
SMSPG Jiwaji University Gwalior
2006-
2009
Commerce
HSC Madhya Pradesh Board 2004-
2006
Commerce
Co-Curricular Activities
ICICI Bank Cricket Corporate team member (2014 till date)
Member of an NGO group Manavta Jan 2006 to Jan 2008.
Member of Youth Red Cross Society 2007-08.
Retail Selling in family business from July 2003 to April 2009.
Played state level volleyball & district level cricket.
IT Forte
Operating System : MS-Office (Word, Excel, PowerPoint)
Hands on Experience : Finacle, FCRM
Core Banking Application : Sales CRM, Credence, Fxonline, Instasell, I-SFA, I-
View
Hobbies & Interests
Interested in macroeconomic activities.
Playing Cricket & Volleyball.
Numeromania (Love to play with numbers).
Singing & listening music.
Personal Vitae
Date of Birth : 2nd
November 1988
Fathers Name : Mr. Ghanshyam Haryani
Current Location : Hyderabad
Languages known : English, Hindi and Sindhi
Marital Status : Single
Passport Number : K4933732