Maria Sergeeva is a digital marketing manager with over 10 years of experience in strategic planning, media planning, project management, market research, digital asset management, technology implementation, blogging, budget management, team building, email marketing, web analytics, social media optimization, advertising, and copywriting. She holds degrees in philology, language and literature study from Vladimir State University for the Humanities and certificates in digital strategy from Hyper Island, project management from Project Management Institute, social media marketing, and Google Analytics training. She is currently the Digital Strategist for Fotoshkola.net, a part-time email marketing copywriter for Nexters, and has held various digital marketing roles for companies such as GoBaby,
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1. Maria Sergeeva
Digital Marketing Manager
intermarise@gmail.com
+818079683141
Creative marketing manager with over 10 years of experience in driving revenue and profit increases through the web
by developing technologies and finding new ways to promote business.
Skills:
Strategic Planning
Media planning and buying
Project management
Market research
Digital assess management
Technology Implementation
Blogging
Judgment/Problem solving
Budget management
Team building
Email marketing
Web analytics
Social Media Optimization
Advertizing
Copiwriting
Education
2014 Digital Strategy, Hyper Island, Stockholm
2013 Project Management course based on PMI PMBOK standard by Project Management Institute in Moscow
2011 Social media marketing, School of effective Internet marketing by Damir Khalilov
2011 Google Analytics training course by AdLabs agency
2005 Vladimir State University for the Humanities, philology, language and literature study
Work Experience
July 2015 present time, Fotoshkola.net
http://fotoshkola.net/
Digital Strategist
Responsibilities:
Conducting market research and monitoring competitors activity
Analyzing pricing positions
Planning and implementing marketing activities
Developing full marketing strategy and team leading
July 2014 present time, Nexters
http://nexters.com/
Part-time email marketing copywriter
Responsibilities:
Writing texts for emails and the website
Writing texts for social media
GoBaby October 2016 December 2016 (freelance project)
http://gobaby.co/
Digital Strategist
Responsibilities:
Developing full marketing strategy
Content marketing
Planning advertising activities
July 2013 December 2015, IntelligentEmails Ltd.
http://www.intelligentemails.ru/
Social Media Expert
Responsibilities:
2. Developing campaign and brand messaging strategies for social and paid media
Copywriting
Evaluation the success ofsocial media marketing campaigns. Identifying and tapping into new channels to
optimize ROI and fuel revenue growth.
June 2012 April 2014, "Eksmo Publishers" Ltd.
https://eksmo.ru/
Internet Marketing Group Head
Responsibilities:
Developing and management of digital marketing campaigns
Overseeing the social media strategy for the company
Liaising with stakeholders
Management of online brand and product campaigns to raise brand awareness
Improving the usability, design,content and conversion of the company website
Planning and budgetary control of all digital marketing
Carrying out market research
January 2010 August2012, Meshcheryakov Publishing House
http://idmkniga.ru/
Digital Director (project job, part-time)
Responsibilities:
Management of routine aspects ofdigital initiatives relying on both internal and external resources
Developing and implementation digital strategic plan
Developing new internet bookshop:creative strategy,tenderfor developers, project management
December 2007 January 2010, "Eksmo Publishers" Ltd.
Communication manager
Responsibilities:
Planning and executing online campaigns
Identifying and recruiting new websites/blog partners to work with companys product
Building relationship with the different types of audiences
Project management of websites developing
August 2006 September 2007, RBC Information Systems
http://www.rbc.ru/
Communication manager
Responsibilities:
Web-analyze, management of site improving
Project management of websites developing
Blogging, copywriting
December 2005 July 2006, 束Marins Group損
PR- manager
Responsibilities:
PR: media relationship, press releases, press events,product testing & reviews, special media projects, online
PR, Event-management
Languages:
Russian native speaker
English communicative level
Japanese casual
3. Swedish reading and writing skills
Portfolio:
Some examples of my works are here https://goo.gl/44bbG6