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Antonio, Jr. Etrata, MBA, CSP
Antonio, Jr. Etrata, MBA, CSP

This document provides a summary of Antonio Etrata's qualifications and experience. He has 15 years of experience in marketing, communications, and sales across various industries. He holds an MBA from the University of Santo Tomas and is currently pursuing a PhD there. He has worked in both the insurance and education industries, currently serving as a part-time faculty member at Jose Rizal University and a senior manager at Perla Insurance.

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ANTONIO E. ETRATA, JR., MBA, CSP, CPM 932-A P. Quieta St., Bagong Silang, Mandaluyong City 0917-545-1124/0908-865-6476 Fifteen (15) years of solid marketing, communications, and sales experience from various industries. Has extensive research skills; has vast experience in technical and corporate communications writing, events organizing, policy and program development and innovation management. PERSONAL INFORMATION: Date of Birth : 24 November 1981 Place of Birth : Binalonan, Pangasinan Religion : Christian (Roman Catholic) ACADEMIC BACKGROUND: University of the Philippines Open University (UPOU) UP Campus, Los Banos, Laguna New Enterprise Planning (Non Formal Course) • Graduated with high distinction (98.5%) and class topnotcher Yokohama National Univeristy Yokohama, Japan • Recipient of the Y60 Scholarship Grant for Student Exchange Program for Short-Term Study in Japan • February 1 to 8, 2016 University of Santo Tomas Espana, Manila Doctor of Philosophy (Ph.D.) Major in Commerce (ongoing) • Part of an 8-man delegation of PhD in Commerce students who visited major companies and universities in Brunei Darussalam for observation and academic tour from 18 March to 25 March 2015 • Head of the Committee on Promotions for a symposium organized by PhD in Commerce and PhD in HRM class on the ASEAN Integration on March 28, 2015 at the UST Tanghalang Teresita Quirino. • Vice President for Internal Affairs of the Thomasian Business Society • Vice President for External Affairs of the PhD in Commerce Club
University of Santo Tomas Espana, Manila Master in Business Administration (thesis track) October 2013 Insurance Institute for Asia and the Pacific Makati City • Basic Non Life Insurance Course (passed) • Advanced Training on Motor Insurance (passed) University of the Cordilleras (UC-BCF) Baguio City Bachelor of Science in Commerce Major in Management April 2001 • Recipient, Office of the Student Affairs Service Award • Recipient, College of Business Administration Service Award CERTIFICATION AND MEMBERSHIP: Philippine Association of Researchers and Statistical Software Users • Member PROFESSIONAL EXPERIENCE: Freelance STRAMA paper, thesis coach, and guest lecturer • Depending on the scope of work, this is a fee-based coaching job from conceptualization of title to mock defense for undergraduate and graduate business course students. • Accepts invitation as a guest lecturer/speaker to various seminars and conferences on topics such as risk management, leadership, motivation, interview techniques, enterprise management, and other marketing related topics. Faculty Member (part time) Jose Rizal University – College of Business Administration and Accountancy Shaw Blvd., Mandaluyong City June 1, 2015 to present • Handles management and marketing subjects for third year and fourth year students. Subjects handled to date are the following: Entrepreneurial Management, Brand Management, Operations/Production Management, Events, Publicity and Public Relations.
• Delivers lectures in accordance with the standards set by the University. • Conducts assessment to students to determine their level of understanding on the subjects discussed and presented. • Attends to thesis defense either as a member of the panel or Chairman of the panel of examiners. Senior Manager, Head of the Makati Business Center Perla Compania de Seguros, Inc. (Perla Insurance)-Head Office Makati City September 8, 2008 to present • Rose from the ranks from being a Marketing Assistant to Senior Manager in a span of 8 years. • Acts as the Chief Underwriter responsible in reviewing risks prior to acceptance. • Eight (8) years of concrete account management and portfolio development experience in the non life insurance industry particularly on motorcar insurance. • Conducts sales training, business opportunity seminar, product training with emphasis on motorcar insurance. • With high sense of ownership and urgency and has the ability to work under extreme pressure. Currently handling all types of intermediaries. • Has introduced product and process innovations that made the products of Perla Insurance responsive to the increasing awareness of the insuring public. • Has transformed Perla Insurance Head Office from being a cost center to a profit center. From a measly 8M production annually, it has grown to as high as 75M in GPW. Communications and Relationship Officer Top Outsource Performance, Inc. (sister company and industry partner of CTEISI) Center for Technical Excellence Integrated School, Inc. (CTEISI) Baguio City January 2002 to July 31, 2008 • In-charge of all outgoing and incoming corporate correspondences. • Handled the PGMA Training for Work Scholarship Program of the training center which has trained close to 1, 000 scholars in the Medical Transcription program. • In-charge of TESDA compliance and accreditation of the training programs of the training center.
• Attended various in-house management development programs administered and facilitated by professors from the University of the Philippines Baguio, University of the Cordilleras, Philippine Military Academy, and Saint Louis University. Team Member (holder of the CHAMPS gold standard) Philippine Pizza, Inc. Baguio City June 2001 to December 2001 • A 3-star award and gold standard in CHAMPS is the highest rank for a team member who is considered an expert in critical areas namely: dining and kitchen. The CHAMPS gold standard on the other hand is an award given to a team member who has successfully completed and passed with flying colors the certification process for Cleanliness, Hospitality, Accuracy, Maintenance, Product, and Speed. CHARACTER REFERENCES: Leonarda R. Aguinaldo, Ph.D., D.B.M. Vice President for Administration University of the Cordilleras Gov. Pack Road, Baguio City 074-442-3316 Renato P. Carino Vice President for Operations Perla Compania de Seguros, Inc. 2F Perla Mansion, C. Palanca St., Legaspi Village, Makati City 892-9548 to 50 local 105 Elizabeth Recio, Ph.D., CESO Professorial Lecturer University of Santo Tomas Graduate School Espana, Manila

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  • 1. ANTONIO E. ETRATA, JR., MBA, CSP, CPM 932-A P. Quieta St., Bagong Silang, Mandaluyong City 0917-545-1124/0908-865-6476 Fifteen (15) years of solid marketing, communications, and sales experience from various industries. Has extensive research skills; has vast experience in technical and corporate communications writing, events organizing, policy and program development and innovation management. PERSONAL INFORMATION: Date of Birth : 24 November 1981 Place of Birth : Binalonan, Pangasinan Religion : Christian (Roman Catholic) ACADEMIC BACKGROUND: University of the Philippines Open University (UPOU) UP Campus, Los Banos, Laguna New Enterprise Planning (Non Formal Course) • Graduated with high distinction (98.5%) and class topnotcher Yokohama National Univeristy Yokohama, Japan • Recipient of the Y60 Scholarship Grant for Student Exchange Program for Short-Term Study in Japan • February 1 to 8, 2016 University of Santo Tomas Espana, Manila Doctor of Philosophy (Ph.D.) Major in Commerce (ongoing) • Part of an 8-man delegation of PhD in Commerce students who visited major companies and universities in Brunei Darussalam for observation and academic tour from 18 March to 25 March 2015 • Head of the Committee on Promotions for a symposium organized by PhD in Commerce and PhD in HRM class on the ASEAN Integration on March 28, 2015 at the UST Tanghalang Teresita Quirino. • Vice President for Internal Affairs of the Thomasian Business Society • Vice President for External Affairs of the PhD in Commerce Club
  • 2. University of Santo Tomas Espana, Manila Master in Business Administration (thesis track) October 2013 Insurance Institute for Asia and the Pacific Makati City • Basic Non Life Insurance Course (passed) • Advanced Training on Motor Insurance (passed) University of the Cordilleras (UC-BCF) Baguio City Bachelor of Science in Commerce Major in Management April 2001 • Recipient, Office of the Student Affairs Service Award • Recipient, College of Business Administration Service Award CERTIFICATION AND MEMBERSHIP: Philippine Association of Researchers and Statistical Software Users • Member PROFESSIONAL EXPERIENCE: Freelance STRAMA paper, thesis coach, and guest lecturer • Depending on the scope of work, this is a fee-based coaching job from conceptualization of title to mock defense for undergraduate and graduate business course students. • Accepts invitation as a guest lecturer/speaker to various seminars and conferences on topics such as risk management, leadership, motivation, interview techniques, enterprise management, and other marketing related topics. Faculty Member (part time) Jose Rizal University – College of Business Administration and Accountancy Shaw Blvd., Mandaluyong City June 1, 2015 to present • Handles management and marketing subjects for third year and fourth year students. Subjects handled to date are the following: Entrepreneurial Management, Brand Management, Operations/Production Management, Events, Publicity and Public Relations.
  • 3. • Delivers lectures in accordance with the standards set by the University. • Conducts assessment to students to determine their level of understanding on the subjects discussed and presented. • Attends to thesis defense either as a member of the panel or Chairman of the panel of examiners. Senior Manager, Head of the Makati Business Center Perla Compania de Seguros, Inc. (Perla Insurance)-Head Office Makati City September 8, 2008 to present • Rose from the ranks from being a Marketing Assistant to Senior Manager in a span of 8 years. • Acts as the Chief Underwriter responsible in reviewing risks prior to acceptance. • Eight (8) years of concrete account management and portfolio development experience in the non life insurance industry particularly on motorcar insurance. • Conducts sales training, business opportunity seminar, product training with emphasis on motorcar insurance. • With high sense of ownership and urgency and has the ability to work under extreme pressure. Currently handling all types of intermediaries. • Has introduced product and process innovations that made the products of Perla Insurance responsive to the increasing awareness of the insuring public. • Has transformed Perla Insurance Head Office from being a cost center to a profit center. From a measly 8M production annually, it has grown to as high as 75M in GPW. Communications and Relationship Officer Top Outsource Performance, Inc. (sister company and industry partner of CTEISI) Center for Technical Excellence Integrated School, Inc. (CTEISI) Baguio City January 2002 to July 31, 2008 • In-charge of all outgoing and incoming corporate correspondences. • Handled the PGMA Training for Work Scholarship Program of the training center which has trained close to 1, 000 scholars in the Medical Transcription program. • In-charge of TESDA compliance and accreditation of the training programs of the training center.
  • 4. • Attended various in-house management development programs administered and facilitated by professors from the University of the Philippines Baguio, University of the Cordilleras, Philippine Military Academy, and Saint Louis University. Team Member (holder of the CHAMPS gold standard) Philippine Pizza, Inc. Baguio City June 2001 to December 2001 • A 3-star award and gold standard in CHAMPS is the highest rank for a team member who is considered an expert in critical areas namely: dining and kitchen. The CHAMPS gold standard on the other hand is an award given to a team member who has successfully completed and passed with flying colors the certification process for Cleanliness, Hospitality, Accuracy, Maintenance, Product, and Speed. CHARACTER REFERENCES: Leonarda R. Aguinaldo, Ph.D., D.B.M. Vice President for Administration University of the Cordilleras Gov. Pack Road, Baguio City 074-442-3316 Renato P. Carino Vice President for Operations Perla Compania de Seguros, Inc. 2F Perla Mansion, C. Palanca St., Legaspi Village, Makati City 892-9548 to 50 local 105 Elizabeth Recio, Ph.D., CESO Professorial Lecturer University of Santo Tomas Graduate School Espana, Manila