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Retail graphic display and visual merchandising

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Nicole Thomas
Nicole Thomas

The document discusses retail trends in visual merchandising and graphic displays. It notes that the primary purpose is to establish a retail image and promote sales. Technology is fueling more engaging in-store experiences, with 75% of US retailers seeing it as critical and 1 in 3 currently using digital signage. The document provides examples of retailers using design elements, lighting, and interactive digital displays to engage customers. It concludes with recommendations for developing an effective in-store customer engagement strategy using various mediums and technologies.

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Retail Trend: Presented by : Nicole A. Thomas
Shapes Texture Color Materials Lighting Placement
The primary purpose of Display Graphics and Visual Merchandising is to establish and maintain a retail image. Key uses of Graphic Display: Promote Sales Inform Customers Display Photos and Videos Entertain Guide Shoppers
Technology is Fueling the Trend Retail Signs Business Signs Awning & Fascia Pylon Signs Signs Window Signs Reception Signs Point of Sale 3-D signs Digital Printing Illuminated Signs Floor Graphics Pull-up Banners
75% of U.S. Retailers believe developing a more engaging in-store experience is going to be critical to success. 1 in3 retailers currently use digital signage. 22% plan to implement it soon.
Technology Customer Expectations Competition for Dynamic Customer Experiences
Below: Customers participate in an interactive launch of the iPad 2 Above: Customer engages with a an interactive catalog and display inside a GAP in NYC
Above: Verizon uses design and lighting elements in their curved interactive product bar.
Example: Target Target uses employee uniforms, large format photos, curvature, lighting and color. There is even a digital display above registers.
1. Establish goals for customer engagement. 2. Create a strategy that is aligned with business goals. 3. Select the medium and the location. 4. Create content with distinct calls-to-action. 5. Implement 6. Monitor & Evaluate 7. Adapt
BishopFixtures.com RickSegal.com Scala.com RetailCustomerExperience.com 360Signs.com SignageSolutionsMag.com DigitalSignageToday.com

More Related Content

Retail graphic display and visual merchandising

  • 1. Retail Trend: Presented by : Nicole A. Thomas
  • 2. Shapes Texture Color Materials Lighting Placement
  • 3. The primary purpose of Display Graphics and Visual Merchandising is to establish and maintain a retail image. Key uses of Graphic Display: Promote Sales Inform Customers Display Photos and Videos Entertain Guide Shoppers
  • 4. Technology is Fueling the Trend Retail Signs Business Signs Awning & Fascia Pylon Signs Signs Window Signs Reception Signs Point of Sale 3-D signs Digital Printing Illuminated Signs Floor Graphics Pull-up Banners
  • 5. 75% of U.S. Retailers believe developing a more engaging in-store experience is going to be critical to success. 1 in3 retailers currently use digital signage. 22% plan to implement it soon.
  • 6. Technology Customer Expectations Competition for Dynamic Customer Experiences
  • 7. Below: Customers participate in an interactive launch of the iPad 2 Above: Customer engages with a an interactive catalog and display inside a GAP in NYC
  • 8. Above: Verizon uses design and lighting elements in their curved interactive product bar.
  • 9. Example: Target Target uses employee uniforms, large format photos, curvature, lighting and color. There is even a digital display above registers.
  • 10. 1. Establish goals for customer engagement. 2. Create a strategy that is aligned with business goals. 3. Select the medium and the location. 4. Create content with distinct calls-to-action. 5. Implement 6. Monitor & Evaluate 7. Adapt
  • 11. BishopFixtures.com RickSegal.com Scala.com RetailCustomerExperience.com 360Signs.com SignageSolutionsMag.com DigitalSignageToday.com

Editor's Notes

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