Retail presentation
Download as PPT, PDF5 likes8,260 views
Lifestyle is a retail chain that began operations in India in 1998 targeting young, fashionable consumers aged 15-35 with growing incomes. It offers a wide range of international and Indian apparel, footwear, accessories and cosmetic brands at affordable price points starting from Rs. 199-299 for women and men respectively. Shoppers Stop is an upscale retailer founded in 1991 targeting upper middle and upper class consumers aged 16-40. It has over 80 stores across India offering premium international and domestic brands of apparel, footwear, accessories, cosmetics and home goods with price ranges starting from Rs. 400-500 for women's and men's clothing respectively.
More Related Content
What's hot (20)
Viewers also liked (11)
Similar to Retail presentation (20)
Retail presentation
- 1. vs Presented By: Abhishek Nanda Danish Joshi Gunjan Bansal Jyotsna Sharma Love Mahajan Priya Singh
- 2. Introduction Lifestyle is part of the Landmark Group, a Dubai-based retail chain. Lifestyle India began operations in 1998 with its first store in Chennai in 1999, and now has 36 stores across all the major cities in India.
- 5. Target Market The company is looking to the newly emerging young and well-to-do segment. Age segment - 15-35 Members of this demographic are extremely fashion savvy, have a growing disposable income as well as a ravenous appetite for the latest trends.
- 6. STORE DESIGN GROUND FLOOR First Attraction are the International Cosmetics Brand like CHANEL, CLINIQUE, LANCOME and DIOR. On the extreme left Ladies Apparel Brands like LEE, WRANGLER, PEPE JEANS, ALLEN SOLLY, REMANIKA, UCB etc Handbag or Mini purses section Brands like HIDESIGN, BAGGIT etc On the Right hand side- Watches, Indian cosmetic brands, sunglasses. On the extreme right- SPLASH
- 7. FIRST FLOOR KIDS WEAR SHOE WEAR MENS APPAREL LAPTOP BAGS The entire format is Race Track and Free flow Layout. Payment Counters- the total number is 6 but only 3 are operative.
- 9. Apparel: for men and women. They offer a stunning range of wardrobe essentials, formals, casuals, ethnic wear, sportswear and denim for men and women. The price is affordable and the price range starts from Rs 299 for men. The price ranges are starting from Rs 199 for women. Babyshop Lifestyle brands like Barbie, Disney, Bossini, Benetton and many more in clothing, toys and other accessories for children. Home lifestyle: one-stop destination for furniture, home needs and home furnishings, gifts, living room needs, kitchen needs and gadgets, crockery and cutlery, gardening furniture and many more.
- 10. Shoe Mart: Travel Accessories, Fashion Bags, Foot and Shoe care for all age groups men, women and children . Footwear: Indian and international brands to name a few are Kappa, Converse, Josef Seibel, Red Tape. Lifestyle Accessories: watches (Zodiac, Hugo-boss, Nautica etc), Health and beauty products (H2O, Ponds, Toni and Guy etc), International perfumes (Britney Spears, FCUK, Balenchiaga, Christian Lacroix, etc), cosmetics (Lakme, Revlon, Chambor, Bourjois, Maxfactor,, etc) jewellery (Gili, Niravana, etc)
- 11. SWOT Analysis Strengths Weakness Wide Varieties under a Single Customer Service roof Advertising Location convenience Value for Money Opportunities Threats Scope for Expansion In close proximity to large Scope for Strategic alliance / no of Direct & Indirect Merge Competitors
- 13. Introduction The foundation of Shoppers' Stop was laid on October 27, 1991 by the K. Raheja group of companies Around 80 retail outlets across the country and is planning to spread its wings with futuristic expansion plans to meet the challenges of the retail industry.
- 14. Has progressed from a single brand shop to a Fashion & Lifestyle store for the families. International and domestic brands across categories such as apparel, accessories, cosmetics, home & kitchenware as also its own exclusive brands HomeStop is the first-of-its-kind premium home concept store at Bengaluru, Mumbai and New Delhi, offering a wide range of products.
- 15. Mission & Vision Mission: To be a global retailer in India and maintain its No.1 position in the Indian market in the Department Store category. Vision: Nothing but the best .
- 16. Target Customers/Market Target Customers are Upper middle class and upper class. Customers profile age falls between the age group of 16 to 40 years. SHOPPERS STOP have segmented their respective markets in terms of Age and Sex (e.g. Clothing for Men, Women and Kids) Segmenting by Income and Expenditure patterns. Shopper stop also Target Non Resident Indian as well as foreign Nationals.
- 17. Store Design Ground Floor-Accessories, Hand Bags, Perfumes, Shoes First Floor-Women Section Second Floor Men Section
- 18. Shoppers Stop: Physical Evidence Lovely fresh fragrance at entrance Spacious landing strip Wall space utilized for mirror and print ads of the brand or the product near Also utilized it by providing self's and constructing trail room around it Mirror finish style flooring Escalators No stacking bellow knee level
- 20. Shoppers Stop: Product Men Apparel Indian Terrain , Allen Solley, Dockers, Stop Zodiac, Park Avenue, Ven Heusen, Mario Zegoti Arrow, Austin Reed (London),Louis Philippe, Giovani, Vettorio Fratini, Wills Lifestyle Women wear Ishvarah, Stop, Mix n Match, Haute Curry, Kashish, Sanaa, Biba, Mufti, United colors of Benetton, French Collection
- 21. Shoppers Stop: Product Cosmetics / Skincare CHAMBOR, LOREAL Fragrance ADIDAS, ARAMIS, BVLGARI, CALVIN KLEIN, DAVIDOFF , DKNY, FERRAGAMO, NAUTICA, RALPH LAUREN, VERSACE Children wear Gini N Joni, Barbie, Zapp, Ruff, Lilliput, Kanz
- 22. Shoppers Stop: Price Shoppers Stop follows Premium Pricing Strategy that includes selling of High Quality Products at a High Price. Shoppers stop caters to different segments of the consumers. Mens apparel The range of mens clothing starts from Rs 500 being the lowest
- 23. Shoppers Stop: Price Womens apparel The range of womens clothing starts from Rs400 Mens accessories like sunglasses, belts, watches, shoes etc ranges from Rs 1000 Womens accessories like sunglasses, watches, belts, sandals, earrings etc has the price range of Rs 2000
- 24. Shoppers Stop: Price In the kids section prices of toys and other accessories ranges from Rs 100 to Rs 5000 In the cosmetics section there are products like deodorants, skincare cosmetic, make-up stuff. Their price ranges from Rs 200 to Rs 2000.
- 25. SWOT Analysis
- 26. Shoppers stop High prices , prime location , Membership fee charged, More brands Lifestyle Product of low prices also available, Free membership, less brands available
- 27. Lifestyle Shoppers stop Free Membership Membership not free High Prices Products of cheap price also available