Retail Reality Check [Infographic]
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The document discusses a survey of retail customers and the importance of knowledgeable retail associates. Some key findings include: - 80% of retailers see a 25-50% increase in sales when customers are assisted by knowledgeable associates. - 50% of customers don't know exactly what to purchase and 93% can't always find the right person to help them. - 90% of customers leave without purchasing when they cannot find the right associate. - The survey found that customers want personal attention, fast service, and on-demand assistance from knowledgeable associates who understand their needs.
Retail Reality Check [Infographic]
- 1. How Retailers Are Missing The Mark Major Customer Needs: Retailers Secret Weapons for Satisfaction - and Higher Sales So... how do shoppers de鍖ne a knowledgeable retail associate? Of 60 major retailers surveyed, 80 percent noted that sales increase by 25-50 percent when shoppers are assisted by knowledgeable retail associates. Personal attention Fast service 50% of consumers dont know what exactly to purchase 93% cant always 鍖nd the right person to help 90% leave without purchasing when they dont 鍖nd the right person. WHY SHOPPERS ARE LEAVING STORES EMPTY HANDED ( and how to fix the problem ) We surveyed 1,000 shoppers, and consumers had a lot to share about their retail experiences the good, the bad and the ugly. Heres what they revealed and what it means for retailers today. The worlds most respected brands in retail, banking and industries worldwide use TimeTrade to deliver on their brand promise of a truly personalized customer experience. More than 100 million connections have been made between consumers and businesses using TimeTrades scalable Responsive Customer Engagement Platform, translating into more than $2 billion in commerce annually. www.timetrade.com Connecting with indecisive shoppers Providing on-demand customer service 85% buy more than they intend to when they go to a store without knowing exactly what they want. 75% would book a personal appointment in advance if given the option. 93% are likely to buy when helped by a knowledgeable associate. 60% of retailers say they are missing a personalized customer experience. 85% buy more when helped by a knowledgeable associate 75% of retailers report losing customers due to wait-related issues. Ive had so many poor experiences that I couldnt choose one speci鍖cally. I can never 鍖nd a sales associate, and many times I get exasperated and just leave the store. One surveyed customer At Nordstrom, you can always book appointments with any associate, and they call when they 鍖nd something you would love. One surveyed customer 1 2 Download the full white paper for more stats, tips and tricks: bit.ly/RetailRealityCheck Want to learn more? Smart Sales associates need more information about shoppers before they even ask for help. When associates know a customers needs, background and purchasing history, they can provide faster service and more tailored guidance. The #1 wish for two-thirds of consumers is on-target recommendations. Part-time, inexperienced employees must morph into experts that understand product features and specs, shoppers lifestyles and challenges. Fast If employees easily 鍖gure out what shoppers want and give them faster answers, consumers are actually more inclined to spend more time and money in the store. Mobile-Enabled