Retail store walk

Dec 29, 2014Download as ppt, pdf

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This document discusses packaging for Peshwa Acharya products. It notes that the current packaging is simple, easy to display on shelves, and cost effective. However, SLP compliance is a concern due to the small pack design, so care needs to be taken to address that issue. The packaging is seen as good, cost effective, replicable, and suitable for display.

Retail

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I quite like this packaging : Simple easy , high shlef throw , cost effective

SLP is a big issue ..so need to be careful of small pack design

Retail audits and consumer panels provide marketers with insights into market dynamics, brand performance, and consumer behavior. A retail audit systematically examines a firm's retail efforts by physically counting stock holdings and store purchases. It measures metrics like market share and distribution. A consumer panel consists of representative households that report purchases over time to track metrics like purchase frequency, size, and loyalty. Both provide timely, detailed data to help marketers understand opportunities and improve strategies.

The Perfect Supermarket SolutionGoFrugal Technologies Pvt Ltd

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RPOS helps businesses in several ways: it reduces shrinkage loss from 3% to 1.5% through better control of employee theft, errors, and supplier mistakes; it saves on working capital by avoiding overstocking, reducing inventory investment by 20%; and it increases sales by 10% by reordering on time to prevent out-of-stock losses of sales. RPOS provides tangible and intangible benefits through improved inventory management and loss prevention.

Retail Auditarun savukar

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This document discusses a research project on the soft drinks market in Bijapur, India. The objectives are to understand consumer tastes, find opportunities for new entrants, and survey existing soft drink outlets. The methodology involves market research and analysis. The benefits are helping companies understand local tastes, analyze risks, and successfully launch new products. It also provides background on ice cream and soft drinks, including their history and the major types of retailers.

Retail Audit Presentation - Vaughan Mills & IZODFamy

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Customized Retail auditMohammed Moghazy

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This document describes the features and capabilities of a customized retail audit methodology and mobile survey platform. It allows conducting retail audits by scanning product barcodes, taking photos and videos, and answering predefined survey questions to create a dataset for analysis. The platform offers standard and advanced question types, custom scripting, complex grids, barcode scanning, add-on modules, and enhanced analysis and customizable reporting capabilities.

Introduction to Retail Audit - March 2012 - Sample Program �ݺ�ߣsNasser Babaee

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A retail audit is a permanent sample of shops chosen to represent total retail trade. Data collected from this panel on a regular basis provides information about a product's sales and distribution. Retail audits should be used as a tool for making better and less risky decisions, and are useful for both sales and marketing people as well as general management in providing a summarized overview. A retail audit answers the key questions of who, where, when, and what - providing information about manufacturers, brands, locations, time periods, and metrics like sales, purchases, distribution, and market shares.

Retail OperationsAbhinav Srivastava

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This document discusses various aspects of retail operations management. It covers components of retail operations including store operations, business development, planning, logistics, and management information systems. It also discusses components of store operations such as administration, visual merchandising, IT, HR, security, and merchandising. Additionally, it outlines different types of retail store formats including department stores, discount stores, specialty stores, outlet stores, supermarkets, and shopping malls. Key aspects of store operations management include customer service, inventory availability, in-store processes, staff planning, and staff motivation. Retail KPIs that are discussed include sales per square foot, sales per employee, inventory shrinkage, average transaction size, items per ticket,

After Effects of COVID19Think As Consumer

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Though COVID19 is a huge medical and human pandemic, it also seems to have large economic ramifications. Just to help business leaders plan their future, steer their business, employees & customers, we thought we would bring out an impact analysis of business / industries which would get affected in the long term. We will also try to suggest ways of risk mitigation and steering in these uncertain times. Please reach out via e-mail: ashutosh@thinkasconsumer.com #covid19 #managingbusiness #longtermeffects #SME #SMB #startups #tacconsulting #thinkasconsumer

Think As ConsumerThink As Consumer

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The document discusses the transformation of consumer expectations and the resulting shift in business strategies from traditional to digital approaches, particularly highlighting mass personalization and new age collaborations. It notes that many established companies have disappeared over the years, emphasizing the importance of adapting to rapid change and innovative growth strategies for small and mid-sized businesses. The document outlines the expertise of a growth and transformation consulting organization and its team members, focusing on various domains including marketing, operations, and digital transformation.

GLOBAL BRANDS ....How to create Think As Consumer

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This document outlines tips for creating great global brands. It discusses how great global brands have a powerful purpose that inspires people. They focus on innovation through understanding customer needs and desires. Great global brands also maintain dynamism while balancing local relevance. They keep their messaging and products simply yet meaningful. The document provides examples of how brands like McDonald's, Mattel, Coke, and Oreo have adapted locally while maintaining a consistent global image. Personal experiences from developing brands like Ariel, Whisper, Dettol, and Hutch emphasize product differentiation, sampling, school programs, brand extensions, and premium positioning. The key is delivering activities, programs, communications, products, and services that people genuinely care about.

SEAMLESS WORLD Think As Consumer

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Housing tier 3 OOH CAMPAIGN Think As Consumer

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This document lists various locations and their sizes for advertising spaces across multiple cities in India, including Rajkot, Allahabad, Jalandhar, Karnal, Udaipur, Mysore, Guntur, and Meerut. Locations include areas near bus stands, railway stations, circles, roads, bridges, markets, and malls. Advertising spaces noted include billboards, wall hoardings, unipoles, and front lit/back lit spaces in sizes ranging from 6x4 feet to 80x20 feet.

Electronics retailThink As Consumer

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- Infiniti Retail operates 25 Croma stores in India selling consumer electronics and plans to expand to 35 stores by March 2009 and 100 stores by March 2011. It has launched several private label products under the Croma brand across categories like wine coolers, ACs, and vacuum cleaners that offer quality comparable to leading brands but at 20-30% lower prices. - Next Retail operates over 370 stores across India selling various consumer durable brands and products like ACs, TVs, home theaters. It has doubled its turnover in the current financial year and plans to reach a turnover of Rs. 1,250 crore with 500+ stores. LCD TVs and home theaters are fast growing categories.

MEDIA ..New City launch for HOUSING Think As Consumer

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In store Events & Activations : Frugal Marketing ... Think As Consumer

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Meow FM radio channel hosted a host hunt activity at the Reliance Digital store in Vashi from January 15th to 23rd. Various promotional activities were conducted across Mumbai to generate excitement for the event, including billboards in several locations and in-store promotions. On January 23rd, participants auditioned on stage at the Vashi store, with judges evaluating their performances. The goal of the event was to drive excitement in the store, attract young customers, and increase awareness of Reliance Digital's digital offerings across Mumbai at no cost to the company.

FRUGAL MARKETING Think As Consumer

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The document outlines a comprehensive marketing strategy aimed at simplifying technology for diverse consumers, with a focus on anticipating customer needs and effective business KPIs. It details a strategic framework that emphasizes visibility, low-budget impactful marketing, and the significance of branding through innovative packaging and promotional initiatives. Key marketing initiatives include new product launches, internal communications, and community engagement, all tailored to enhance consumer experience and drive sales growth.

Cricket marketing in india ( Activation & BTL )Think As Consumer

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This document outlines Reliance's branding and activation plans for the 2011 ICC Cricket World Cup held in India, Sri Lanka, and Bangladesh. It details various in-stadium branding opportunities like cheer items, charging stations, and facts displayed on screens. It also discusses roadshows held before the tournament to showcase the trophy. Reliance planned activities to engage employees and leverage their World Cup association in media releases and online.

Digital landscape 2011Think As Consumer

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India's online user base has grown significantly to 100 million users by 2012, though this represents only a small percentage of the total population. However, these 100 million online users have substantial purchasing power and influence. The average time Indians spend online each week has increased to 20 hours, on par with television viewing time. Younger Indians aged 15-34 make up the majority of online users, though female participation is growing. Social networking, particularly Facebook, accounts for the largest share of time spent online. E-commerce is also growing significantly. While search advertising continues to dominate online spending, display advertising is growing rapidly across industries such as banking, finance, travel and telecom.

RETAIL IN STORE COMMUNICATION / VISUAL MERCHANDIZING Think As Consumer

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The document discusses various visual merchandising initiatives undertaken by Reliance Value Format over the past 12-24 months. It describes campaigns like Cost-to-Cost during the Republic Day weekend in 2009 and Ghar Sajao Ghar Basao during Diwali period from September to December 2008. It provides details of the marketing strategies, visual elements used like banners, standees, and outcomes of these campaigns. The document emphasizes using visual merchandising to effectively communicate offers and enhance customer shopping experience.

Retail Marketing for Reliance Mobile Think As Consumer

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Reliance is one of India's largest business conglomerates with interests in telecommunications, financial services, and power. Reliance Communications is India's largest private telecom company with over 100 million subscribers. The document discusses opportunities to become a Reliance Mobile Store franchisee, including selling prepaid and postpaid mobile plans, phones, accessories, and providing customer service. It provides details on the store design, products, services, pricing, promotions, and training offered to franchisees.

BOSEThink As Consumer

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Bose is an American privately held company known for high-quality audio equipment. It was founded in 1964 and is headquartered in Massachusetts. Bose pioneered technologies like noise-canceling headphones and Acoustic Waveguide speaker systems. While known for home audio products, it also provides commercial audio-visual solutions. Bose has a strong brand image but also receives some criticism for its premium pricing. It aims to provide superior sound quality and performance through extensive research and development efforts.

Reliance Jewls Retail MarketingThink As Consumer

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Indian jewelry market is one of the largest in the world valued at Rs. 80,000 crore in 2005 and growing at an annual rate of 15%. While the unorganized sector dominates 96% of the market, the organized sector is growing and expected to increase its market share to 10% by 2015. Major players are expanding through both new stores and backward integration to capture market share in the changing Indian jewelry industry.

Triumph: A detailed study Think As Consumer

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Retail Management of The iStoreThink As Consumer

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Reliance Digital expanded its iStore chain with two new stores opening at Palladium Mumbai mall. The iStore at Palladium is 1022 square feet and showcases Apple's latest products including MacBooks, iMacs, iPads, iPhones, iPods, and various accessories. iStores offer well-trained staff, a wide selection of Apple products and accessories, workshops and seminars, and authorized service centers. The Palladium location aims to provide an accessible experience for customers aged 14 to 55 near popular hangout destinations where they can learn about and trial Apple's products.

Reliance WorldThink As Consumer

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Reliance World is a nationwide chain of retail stores offering products and services from Reliance Communications. The stores leverage Reliance's optic fiber broadband network to provide innovative digital services. With over 200 stores across India, Reliance World aims to be accessible to customers nationwide. The stores offer services like mobile phones, internet access, video and audio conferencing, online learning, and e-recruitment and training.

Sahakari Bhandar Retail Management Think As Consumer

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- Sahakari Bhandar was a government-owned cooperative store that faced financial difficulties until partnering with Reliance Retail in 2006. - The partnership helped restructure Sahakari Bhandar's supply chain and store operations, leading to increased sales, customers, and product offerings. - Today, Sahakari Bhandar has 17 stores in Mumbai and focuses on providing quality products at affordable prices, especially to middle-income customers.

Big Baazar Retail MarketingThink As Consumer

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This document provides an overview of Big Bazaar, a chain of shopping malls in India owned by Future Group. It discusses Big Bazaar's history, operations, and growth over time. Key points include that there are now 148 Big Bazaar stores across 80 cities in India, with store sizes ranging from 30,000-160,000 square feet. The stores offer over 200,000 products across various categories like fashion, food, electronics, and furniture. Big Bazaar aims to be affordable and accessible to all customer segments in India through its value-focused retail approach.

Vinyl Flooring Turning Grey? Here's What You Need to Knowmarkhurstan

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Shopping asistenti v e-commerce - Roman DušekMergado technologies s. r. o.

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V dynamickém světě e-commerce roste tlak na zvyšování business performance a zlepšování zákaznického zážitku. Na přednášce představíme Shopping Asistenta, inovační AI-based řešení z dílný Luigi’s Box, který pomáhá uživatelům laikům se zorientovat v produktové nabídce a rychle vybrat správný produkt na eshopu. Důsledkem toho je potom výrazně vyšší konverzní poměr a AOV. Zaměříme se zejména na use cases jednotlivých asistentů v různých industry segmentech, výsledky AB testů, zmíníme technologickou stránku řešení a možnosti, jak je možné asistenty velice snadno vytvořit a spravovat, ukážeme si možnosti a limity asistentů, včetně jejich optimalizace k maximálnímu výkonu jak z pohledu UX, tak z pohledu businessu.