Retailing via internet
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This document discusses the rise of online retailing as a new marketing paradigm. It defines retailing as all activities involved in selling goods and services directly to consumers for personal use. The document outlines how online retailing empowers consumers by providing choice, convenience, and lower prices through comparison shopping. However, it also notes challenges like reliability, security, inability to physically examine products, and infrastructure issues. Finally, it discusses prerequisites for successful online stores, like being proactive, communicating, building brands, and arousing curiosity.
Retailing via internet
- 1. Retailing via Internet ----the new marketing paradigm Shailaja Darur Lecturer, Dept. of Commerce St.Pious Degree & PG College
- 2. Out with the Old , In with the New. R-Reaching E-Empowered Consumer T-Through A-Affordable Promotion I-Incentives L-Leverage I-Interactive N-Negotiating G-Good Global Consumer base
- 3. Retailing includes All the activities involved in selling goods & services. Selling directly to final consumer. For personal, non-business use. It does not matter how or where
- 4. Seller Buyer Availability + Choice Accessible + Convenience Adjust + Compare & bargain Interact + Get more for less Reduce costs Absence of Taxation Law Reliability Physical signature is Security necessary Cannot touch & feel the Infrastructural problems product Low density of Plastic money Delay in the delivery of the Delivery of the product is not product easy. Misuse of customer details.
- 5. Pre-requisites for a Successful e- storefront The web marketer has to - Be Proactive. Be where the consumer is. Provide communication. Provide Infotainment. Arise curiosity. Build the Brand. Some e-stores
- 13. Change is Inevitable In near future, probably a Mom @ home will place an order of vegetables for her daughter abroad.....