re*THINK Enterprise: Principles, Projects, Practices, Impact
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Drawing from 5-year hands-on trial-and-error experience, a set of principles and practices are shared for running successful innovation projects.
re*THINK Enterprise: Principles, Projects, Practices, Impact
- 1. re*THINK Enterprise People, Principles, Projects, Practices, Impact Guang-Jie Ren, PhD Manager, re*THINK Enterprise IBM Almaden Lab, San Jose, California gren@us.ibm.com
- 2. re*THINK Enterprise: People IBM Confidential 2May 21, 2019 a multidisciplinary team of thinkers, scientists, designers, architects and engineers
- 3. re*Think Enterprise: Principles Industry-led, problem-solving, impact-seeking actual pain points, not imagined ones commercialized solutions, assets and APIs User-centered, adoption-focused, AI-infused zero in on users, with design thinking and agile ops anything UX, from web/mobile to other modalities relentless personalization, leveraging data & AI Research-driven, evidence-based Grounded in science and evidence for theory building May 21, 2019 IBM Confidential 3
- 4. May 21, 2019 IBM Confidential 4 2014 2015 eTraveler Apps: Apple Program Immigration Compliance Mobile Analytics Trip Trigger Analytics Trip Cost Estimate Personalized Reservation Recommendations Local Service Recommendations Business Meeting Intelligence Travel Buddy Detection Travel Plan Travel Track Travel Analytics IBM Travel Manager Mobile Advanced Analytics Big Data Insights & Visualization Industry & AI Artificial Intelligence In Action 2016 2017 Cognitive UX, Rapid Prototyping, Production Travel & Aging Initiatives Knowledge Sharing & Collaboration Multi-Modal Human Interactions CBM.next Knowledge Platform Conversational UX re*THINK Enterprise: Projects Collaboration Analytics & Support IBM Traveler Central Curated Feeds Personal Concierge Features端 Glance view of pre-defined sections 端 Personalized section sequence/content 端 Interaction through screen taps 端 User-initiated questions & requests 端 Cognitive insights with user follow-up 端 Interaction through natural conversation 端 Log-in, Profile & Contacts 端 Itinerary, Status, Checklist 端 Destination Guide & Search 端 HereNow Reminders 端 Experience Review & Tips 端 Travel Buddy 端 Meeting Intelligence 端 Gamification Interaction Structure Topic How people interact with each other How meeting activities unfold over time What and how knowledge is exchanged 200 G: but those ought to be the three use cases. 201 202 203 J: Sorry G is that a proprietary API that you guys have created as the result of the acquisition and being able to take our data and actually do some more weather analytics on? 204 G: Exactly. 205 206 J: Was that primarily made - I assume that was primarily made - for B to B consumption? Time Stefan DNA RNA IBM Travel Concierge 2019 & Beyond2018
- 5. re*Think Enterprise: Practices May 21, 2019 IBM Confidential 5 Business Needs User Experience Design ThinkingVision & Roadmap Personas Agile UI/UX Design Frontend (modalities) Backend Integration Data & Analytics User Acceptance Testing Usage Analytics Technical Impact A/B Testing Industry Challenges Business Impact User Feedback User Stories & Scenarios Automated Testing Technical Expertise RealizationIdeation Theory Building Hills Business Case
- 6. re*THINK Enterprise: Impact Business Impact 4 A-Levels $10M revenue attribution $5M cost savings, or both 3 O-Levels $100M revenue attribution $50M cost savings, or both Technical Impact Patent disclosures Publications Open source contributions Image Impact May 21, 2019 IBM Confidential 6