Return on analytics gauc 2018 - amsterdam - iih nordic
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Everybody has GA data, but often analytics ends with a report or a dashboard. In the session we explore some of the way google analytics data can transformed into specific business activities and how to measure the value on the bottom line.
Return on analytics gauc 2018 - amsterdam - iih nordic
- 1. Return on Analytics The Fine Art of Gettting Operational Value from Analytics Data
- 3. Once Upon a Time PAGE 3
- 4. 01 The Very Basic Facts 02 Data Strategy The Original Black 04 A Return to The Core 03 The Quest for Value
- 5. 01 / The Very Basic Facts
- 6. 01.1 You Can Call Me Steen 01.2 IIH Nordic is 01.4 What we are famous for 01.3 What we do
- 8. 01 / Data Strategy The Original Black
- 10. The Twin Values of Data PAGE 10
- 11. Filling the Gap PAGE 11
- 13. An Initial Model PAGE 13 INTERNAL EXTERNAL INCREASED EFFICIENCY NEW CUSTOMERS EXISTING CUSTOMERS DECREASE COST
- 14. Meet the family PAGE 14
- 15. Data Thinking for a Campaign Mind PAGE 15 Data Value
- 16. 03 / The Quest for Value
- 19. The Bigger Picture PAGE 19
- 20. Operational PAGE 20 Think About the Entire Company
- 21. Expand your Data PAGE 21
- 22. Thinking Outside the Box
- 23. Context is Key
- 25. Getting Personal
- 26. Your Customers are 雨稼庄援顎艶i壊鞄
- 28. And Then Some
- 29. 04 / Return to the Core
- 31. The Model PAGE 31 INTERNAL EXTERNAL INCREASED EFFICIENCY NEW CUSTOMERS EXISTING CUSTOMERS DECREASE COST
- 33. A Question of Activation PAGE 33
- 34. 3 Things Before we Part
- 37. It is All About You PAGE 37
- 38. Copenhagen Artillerivej 86 2300 K淡benhavn S +45 70 20 29 19 Stockholm Strandv辰gen 7A 114 56 Stockholm +45 70 20 29 19 London 43A Southend Road BR3 1SP. London +45 70 20 29 19 Oslo CJ Hambros plass 2 N-0164 Oslo +45 70 20 29 19 Thanks & 3 Call to Actions Steen Rasmussen Senior Partner Direct: +4526210595 Mail: steen@iihnordic.com Twitter: @strasm 1. Enjoyed the presentation? Hook up on LinkedIn 2. Really enjoyed it? 1+ Endorse Me as Speaker 3. REALLY enjoyed it? 1+2+ High Five Someone from Emerce