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Come Abroad theVoyage
of Audiovisual Content
Reuse in the Digital Age
Rasa Bocyte
Netherlands Institute for Sound
andVision
1
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Reuse of Audiovisual Collections Online
- Reusing content with impact - bringing content to where your
audiences are
- Generate more value out of large-scale AV collections through reuse
online
- Increase the visibility and relevance of media archives & broadcasters
- Bring contextualised, trustworthy,relevant and fun content
2
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Relevant
Archival
Content
Audience interests
at a speci鍖c
moment
Long tail of
large-scale
collections
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Curating the right content
Choosing an engaging topic
Publication across Multiple Channels
Di鍖erent Content for Di鍖erent Platforms
Adapting AV content for digital channels
Work鍖ow for the
reuse of large-scale
archival collections
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Predictive Capabilities -
Understanding the Digital
Media Landscape &
Audience Interests
5
Video Adaptation -
Work鍖ow for AV
Publication on Social
Media
Personalised Entry into
the Archive - AV
Content Distribution via
Novel Channels &
Devices
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Monitoring trends & topics across digital
media to identify opportune moments to
promote content from the archive
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From Big Data to
Meaningful Data
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Wikidata entries as a tool in the editorial calendar
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Predictive Capabilities
- Dont need no magic tricks ゥ -
transparency, context, reliability &
simplicity
- Con鍖guration for speci鍖c cases - from big
data to meaningful data
9
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 Online Demo: http://multimedia2.iti.gr/videosummarization/service/start.html
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- Not everything can or should be automated - algorithms should always
play a supporting role in creative processes
- Allowing users to interact with the algorithm & its parameters
- Next level for video analysis: understanding cinematic language &
storytelling
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Video Adaptation
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Personalised Entry into the Archive | 4u2 Messenger
12
- Personalised video feed built for
Facebook Messenger
- Bringing archival content into your
information stream
- Leverage the long-tail of
collections - matching niche
content with individual interests
-
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users often not aware of personalisation
mechanisms - need more transparency
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Personalised Entry into the Archive | 4u2 Smart Speaker
- Users engaged in the creation of
personalised episodes via voice
commands
- Algorithm recognises characters &
structure of episodes
- Skill for the Amazon Smart
Speaker
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- Bene鍖ts of bringing content to where the audiences are vs reliance on
a鍖ordance that suit commercial interests
- Adapting to consumption habits but also in鍖uencing by bringing
contextualised & trustworthy content online
- AI cannot should not aim to replace creative processes but play a
supporting role
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Take Away Lessons
retv-project
@ReTVproject
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Rasa Bocyte
rbocyte@beeldengeluid.nl
@rasa_bocyte
16
This work was supported by the EUs Horizon 2020
research and innovation programme under grant
agreement H2020-780656 ReTV

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ReTV: Come Aboard the Voyage of Audiovisual Content Reuse in the Digital Age