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Revenue streams

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The document outlines several revenue streams or ways of raising money for a project, including sponsorship from brands in exchange for logo placement; crowdfunding through social media promotions; corporate finance by convincing businesses to invest for long-term returns; advertising payments for promotional placements; and franchising fees or revenue shares from licensing intellectual property to partners.

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Revenue Streams Ways of raising money for a project.
Sponsorship Money paid for a brand to be associated with final media production. Involving the placement of brand name or logo on the final product, such as telling the viewer who the film/programme is sponsored by. https://www.youtube.com/watch?v=14J8ROU Q1wI
Crowdfunding How finance can be generated for a project or idea conceived by amateurs or professionals promoted by social media networks (such as Kickstarter). It is then funded by public contributions.
Corporate Finance Raising of money from businesses willing to invest in a project. The business must be convinced that they can receive more money back in the long run from their investment. Investment returns are measured over long time frames, such as ten years for films.
Advertising Monetary payments from brands and organisations in return for the placement of promotional material on pages or during a production. This could include the placement of products within a media product such as within a scene in a film.
Franchising The intellectual property of the original product is licensed to other partners for commercial use such as merchandising. The licence is granted in return for a fee and/or a percentage of the merchandising revenue.

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Revenue streams

  • 1. Revenue Streams Ways of raising money for a project.
  • 2. Sponsorship Money paid for a brand to be associated with final media production. Involving the placement of brand name or logo on the final product, such as telling the viewer who the film/programme is sponsored by. https://www.youtube.com/watch?v=14J8ROU Q1wI
  • 3. Crowdfunding How finance can be generated for a project or idea conceived by amateurs or professionals promoted by social media networks (such as Kickstarter). It is then funded by public contributions.
  • 4. Corporate Finance Raising of money from businesses willing to invest in a project. The business must be convinced that they can receive more money back in the long run from their investment. Investment returns are measured over long time frames, such as ten years for films.
  • 5. Advertising Monetary payments from brands and organisations in return for the placement of promotional material on pages or during a production. This could include the placement of products within a media product such as within a scene in a film.
  • 6. Franchising The intellectual property of the original product is licensed to other partners for commercial use such as merchandising. The licence is granted in return for a fee and/or a percentage of the merchandising revenue.