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REVERSE ENGINEERING STAKEHOLDER
ENGAGEMENT for BEAD and DEA
An overview of stakeholder engagement opportunities and
strategies for state libraries
Recorded July 18, 2022
Stakeholder engagement is the
process by which various entities
come together, often to co-create or
strengthen a product.
As state agencies with relatively
quick access to localities, state
libraries can serve the go-to
agency for state/federal grants
that require stakeholder
engagement
Stakeholder engagement is central to many federal grants
including broadband grants like BEAD and DEA.
State libraries are uniquely positioned to lead it.
Stakeholder Engagement within the Digital Equity Act
 A $60 million dollar grant, divided by each state, that will
support the creation of a digital equity plan. The funding
requires stakeholder engagement in 4 ways:
 The co-creation of measurable objectives based on
feedback from stakeholders.
 A needs assessment and an asset inventory.
 A coordination and outreach strategy that shows how
stakeholders can participate in the creation of the plan
 A description on how the implementation of the plan
will include certain stakeholders
Local
educational
agencies
Civil rights
organizations
Community
Anchor
Institutions
County and
municipal
governments
4
WHO: Digital Equity Act Requirements
Housing
development
agencies and
community
associations
Workforce
Development
entities
Organizations that represent
individuals with disabilities,
including organizations that
represent children with
disabilities; aging individuals;
Individuals with language
barriers; Veterans; and
Individuals in that State who
are incarcerated in facilities
other than federal correctional
facilities
Nonpro鍖t
organizations
Key Questions - Before You Begin
 Who is most impacted by the DEA
and BEAD programs?
 What are the areas of expertise we
lack and who can help us 鍖ll in the
gaps?
 Whats the end goal and how will
stakeholders perspectives be
re鍖ected in that 鍖nal product?
 What networks already exist that we
can tap into?
 Are libraries affected?
 How can libraries bring impacted
individuals to the table?
 What expertise can libraries bring
to the conversation?
 How will the end product support
libraries?
 Are there any similar engagement
projects the state library has
recently run?
For State Libraries For Libraries
HOW: The Stakeholder Engagement
Framework
Credit: the National Telecommunications and Infrastructure Administration, Stakeholder Engagement Overview in Preparation for IIJA Broadband Programs
A Sample Stakeholder Engagement Budget
Personnel  Mid-level staff time dedicated to engaging public libraries, other anchor
institutions, or stakeholders writ-large with the digital equity plan.
 Senior-level staff time to manage mid-level staff, review final products,
and liaise with the managing public agency.
 Fringe benefits, if applicable
Travel  Transportation to meet with stakeholders or to convene stakeholders in
a central place
Supplies, Events, and Software  Subscription costs to publicize events and engagement opportunities
online, e.g. newsletter or content management costs
 Costs to host public meetings, e.g. food and event rentals
 Advertisement costs, e.g. radio advertisements, flyers, TV ads
Subgrants/Contractors  Contracts to professional organizations and established
stakeholders who assist in the engagement process
 Stipends for grassroots organizations and volunteers
Admin/Overhead  Fixed percent
Expectation from NTIA on State Planning Agencies
(Reverse Engineering the Process)
 Planning a Stakeholder Engagement Strategy
For states and localities develop a stakeholder
engagement strategy.
 Setting Up Initial Stakeholder Engagement
This is the second of two resources designed to help
states and localities develop a stakeholder engagement
strategy.
Pre-NOFO Technical Assistance via https://broadbandusa.ntia.doc.gov/resources/grant-programs/digital-equity-programs
Key Considerations As You Go Along
 Track your engagement process, the
feedback youre getting, and make
sure the 鍖nal product is equipped to
integrate that feedback
 Iterate with stakeholders and
communicate where you are
 Keep engagement as simple and
direct as possible.
 Assess your capacity and make sure
you are setting the engagement team
up for success
State DEA and
BEAD Agency
For State Libraries
 Create a designated communication
channel between you and engaged
libraries.
 Consider capacity at every moment,
especially for small and rural libraries
 Ask for funding to increase your
capacity - and dont be afraid to build
an ambitious budget
Provide
technical
assistance to
libraries about
broadband and
equity topics
Convene
conversations
with libraries
about what do
we want? and
what do we
need?
Gather speed
data across all
libraries. Create
maps with a
BEAD and DEA
lens
Review library
best practices in-
and out-of-state
that meet likely
DEA and BEAD
goals
10
State Library To-Do | July to September 2022
Assess
capabilities of
libraries as local
partners to reach
populations
Communicate
with state
planning
agency(s) about
your intent to
engage
Document
everything in a
clear and
consistent
manner
Apply for
sub-grants to
support this
community
anchor
engagement
process
BROADBAND Broadband, Equity, Access and Deployment (NTIA)
- LOI due July 12th
- Planning grant, which includes stakeholder engagement runs from fall 2022 to 2023
DIGITAL
EQUITY
Digital Equity Act (NTIA)
- LOI due July 12th
- Planning grant, which includes stakeholder engagement runs from fall 2022 to 2023
HEALTH
LITERACY
Information Resource Grants (NLM/NIH/HHS)
- LOI due Sept 21st
- Project implementation grant with substantial stakeholder engagement criteria
LIBRARIES National Leadership Grants (IMLS)
- LOI due Sept 21st
- Project implementation grant with substantial stakeholder engagement criteria
Upcoming federal grants with stakeholder engagement requirements
Contact
Adam Echelman
Consultant - EveryLibrary
adamechelman@gmail.com
For More Information
Broadband Stakeholder Planning
Webinar for State Libraries from
EveryLibrary Institute
https://www.everylibraryinstitute.
org/broadband_planning_webinar
_state_libraries
Recorded May 18, 2022

More Related Content

Reverse Engineering DEA and BEAD Stakeholder Engagement for State Libraries

  • 1. REVERSE ENGINEERING STAKEHOLDER ENGAGEMENT for BEAD and DEA An overview of stakeholder engagement opportunities and strategies for state libraries Recorded July 18, 2022
  • 2. Stakeholder engagement is the process by which various entities come together, often to co-create or strengthen a product. As state agencies with relatively quick access to localities, state libraries can serve the go-to agency for state/federal grants that require stakeholder engagement Stakeholder engagement is central to many federal grants including broadband grants like BEAD and DEA. State libraries are uniquely positioned to lead it.
  • 3. Stakeholder Engagement within the Digital Equity Act A $60 million dollar grant, divided by each state, that will support the creation of a digital equity plan. The funding requires stakeholder engagement in 4 ways: The co-creation of measurable objectives based on feedback from stakeholders. A needs assessment and an asset inventory. A coordination and outreach strategy that shows how stakeholders can participate in the creation of the plan A description on how the implementation of the plan will include certain stakeholders
  • 4. Local educational agencies Civil rights organizations Community Anchor Institutions County and municipal governments 4 WHO: Digital Equity Act Requirements Housing development agencies and community associations Workforce Development entities Organizations that represent individuals with disabilities, including organizations that represent children with disabilities; aging individuals; Individuals with language barriers; Veterans; and Individuals in that State who are incarcerated in facilities other than federal correctional facilities Nonpro鍖t organizations
  • 5. Key Questions - Before You Begin Who is most impacted by the DEA and BEAD programs? What are the areas of expertise we lack and who can help us 鍖ll in the gaps? Whats the end goal and how will stakeholders perspectives be re鍖ected in that 鍖nal product? What networks already exist that we can tap into? Are libraries affected? How can libraries bring impacted individuals to the table? What expertise can libraries bring to the conversation? How will the end product support libraries? Are there any similar engagement projects the state library has recently run? For State Libraries For Libraries
  • 6. HOW: The Stakeholder Engagement Framework Credit: the National Telecommunications and Infrastructure Administration, Stakeholder Engagement Overview in Preparation for IIJA Broadband Programs
  • 7. A Sample Stakeholder Engagement Budget Personnel Mid-level staff time dedicated to engaging public libraries, other anchor institutions, or stakeholders writ-large with the digital equity plan. Senior-level staff time to manage mid-level staff, review final products, and liaise with the managing public agency. Fringe benefits, if applicable Travel Transportation to meet with stakeholders or to convene stakeholders in a central place Supplies, Events, and Software Subscription costs to publicize events and engagement opportunities online, e.g. newsletter or content management costs Costs to host public meetings, e.g. food and event rentals Advertisement costs, e.g. radio advertisements, flyers, TV ads Subgrants/Contractors Contracts to professional organizations and established stakeholders who assist in the engagement process Stipends for grassroots organizations and volunteers Admin/Overhead Fixed percent
  • 8. Expectation from NTIA on State Planning Agencies (Reverse Engineering the Process) Planning a Stakeholder Engagement Strategy For states and localities develop a stakeholder engagement strategy. Setting Up Initial Stakeholder Engagement This is the second of two resources designed to help states and localities develop a stakeholder engagement strategy. Pre-NOFO Technical Assistance via https://broadbandusa.ntia.doc.gov/resources/grant-programs/digital-equity-programs
  • 9. Key Considerations As You Go Along Track your engagement process, the feedback youre getting, and make sure the 鍖nal product is equipped to integrate that feedback Iterate with stakeholders and communicate where you are Keep engagement as simple and direct as possible. Assess your capacity and make sure you are setting the engagement team up for success State DEA and BEAD Agency For State Libraries Create a designated communication channel between you and engaged libraries. Consider capacity at every moment, especially for small and rural libraries Ask for funding to increase your capacity - and dont be afraid to build an ambitious budget
  • 10. Provide technical assistance to libraries about broadband and equity topics Convene conversations with libraries about what do we want? and what do we need? Gather speed data across all libraries. Create maps with a BEAD and DEA lens Review library best practices in- and out-of-state that meet likely DEA and BEAD goals 10 State Library To-Do | July to September 2022 Assess capabilities of libraries as local partners to reach populations Communicate with state planning agency(s) about your intent to engage Document everything in a clear and consistent manner Apply for sub-grants to support this community anchor engagement process
  • 11. BROADBAND Broadband, Equity, Access and Deployment (NTIA) - LOI due July 12th - Planning grant, which includes stakeholder engagement runs from fall 2022 to 2023 DIGITAL EQUITY Digital Equity Act (NTIA) - LOI due July 12th - Planning grant, which includes stakeholder engagement runs from fall 2022 to 2023 HEALTH LITERACY Information Resource Grants (NLM/NIH/HHS) - LOI due Sept 21st - Project implementation grant with substantial stakeholder engagement criteria LIBRARIES National Leadership Grants (IMLS) - LOI due Sept 21st - Project implementation grant with substantial stakeholder engagement criteria Upcoming federal grants with stakeholder engagement requirements
  • 12. Contact Adam Echelman Consultant - EveryLibrary adamechelman@gmail.com For More Information Broadband Stakeholder Planning Webinar for State Libraries from EveryLibrary Institute https://www.everylibraryinstitute. org/broadband_planning_webinar _state_libraries Recorded May 18, 2022