Revetilizing brands

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This document discusses strategies for revitalizing brands, including going back to basics, reinvention, expanding brand awareness through new usage opportunities and markets, and improving brand image through repositioning and changing elements. Examples shown include Cadillac reusing its 1921 logo in 2003 and entering new markets to revitalize the brand. The document poses questions and thanks the audience.

Revitalizing strategies
Back to basics
Reinvention

The Ansoff Matrix focuses on present and new products and markets, which has 4 combinations: market penetration strategy involves selling present products in present markets, market development strategy involves selling present products in new markets, product development strategy involves developing new products for present markets, and diversification strategy involves developing new products for new markets. The document then provides examples of Coca-Cola using each of these strategies, such as creating smaller bottle sizes or new flavors to target different customer segments or geographic markets.

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The document details a presentation on Kellogg's product life cycle and business strategies for different sized companies, highlighting its position as a leader in breakfast cereals with significant sales figures. It outlines the stages of the product life cycle and Kellogg's strategic decision to pursue product development through market penetration, leveraging its distribution strengths. The presentation also addresses objectives for small, medium, and large businesses, emphasizing growth and community service.

Ancoff matrixDominic Mackenzie

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Coca-Cola has successfully expanded its product line and entered new markets through various growth strategies outlined in the Ansoff Matrix. Some examples include developing the Diet Coke brand to cater to growing health trends in the 1980s, launching new flavors like Coca-Cola Vanilla and Fanta Icy Lemon after market research and taste tests, and introducing smaller bottle sizes and children's drinks like Winnie the Pooh Roo Juice to target new demographic segments. Coca-Cola also developed the Powerade energy drink to enter the growing sports drink market after extensively researching competitors.

Coca Cola-Competitve Anaylsis-Ihab ItaniIhab Itani

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Coca-Cola is an American multinational beverage company founded in 1886 that produces carbonated soft drinks. It owns over 500 beverage brands and serves over 1.7 billion drinks per day worldwide. While its signature product is Coca-Cola, its portfolio includes other brands like Fanta, Sprite, and Powerade. The company has a vision of refreshing the world, inspiring optimism, and creating value for its shareholders and communities. It aims to achieve this through sustainable practices, wellness-focused products, and expanding into emerging international markets. Coca-Cola faces competition from PepsiCo but maintains an overall leading market share position in the beverage industry.

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PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands across 19 product lines. The company aims to grow international revenues faster than global GDP growth and increase market share in key markets. PepsiCo also aims to expand margins, increase cash flow proportionate to earnings growth, and deliver top quartile shareholder returns. The company is committed to sustainability across its operations, communities, and value chain.

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The document discusses the Ansoff Matrix and provides examples of strategies used by Coca-Cola, Blackberry, and Apple within the matrix. Coca-Cola used product development to create new products for existing markets, product penetration with Diet Coke, and market development by expanding to the UK market. Blackberry used product development to create Android-compatible phones, product penetration to increase sales of existing phone lines, and market development to expand an existing phone line. Apple used product development to create new products like the iPod for existing customers, product penetration through family iPhone promotions, market development by entering the smart watch market with the Apple Watch, and diversification through entering the mobile phone market with the iPhone.

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The rivalry between Coca-Cola and Pepsi dates back over a century as they have battled for soft drink market share globally. While Coca-Cola remained primarily focused on beverages, Pepsi diversified into snacks and foods. Financially, Pepsi had a stronger average return on equity and healthier current ratio, though Coca-Cola's return on assets was slightly higher. Moving forward, recommendations include Coca-Cola expanding their international markets and brand loyalty, while Pepsi focuses on market penetration, pricing strategy, and cost reductions through diversification.

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Indra Nooyi, as CEO of PepsiCo, made the decision to transform the company's portfolio from "fun-filled" products to healthier "good-for-you" options in response to changing consumer preferences. Nooyi stated that PepsiCo had realized people's eating habits were changing, so the company needed healthier products that also tasted good and were not more expensive. As a result, PepsiCo increased its nutrition portfolio, reduced calories, eliminated trans fats, and launched initiatives to provide nutrition information and reduce obesity. This transformation strategy has proven profitable, with PepsiCo outperforming the S&P 500 and achieving double-digit growth since 2007.

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The document discusses MNCs operating in India, their performance, success factors, advantages, and challenges. It analyzes MNCs' growth strategies, preference for lean operations and profitability over growth. Key success factors included commitment at global level, empowered local management, and localized products. MNCs brought benefits like work culture, systems, and technology to India. However, rigid adherence to global strategies and bureaucratic decision-making hindered growth. Indian companies like Asian Paints have become MNCs by expanding globally through continuous innovation and strong brands while facing challenges of different markets, cultures and business practices.

Multinational corporations MNCsGCUF

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This document discusses multinational corporations (MNCs), beginning with definitions and meanings. An MNC is an enterprise operating in several countries but managed from one home country. The document outlines the history of MNCs dating back to early trading companies. It then discusses features of MNCs like their large size, objectives of expanding markets and minimizing costs, and reasons for their growth like globalization and trade agreements. Examples are given of top MNCs by revenue and country. Both favorable impacts like job creation and technology transfer, and harmful effects like loss of economic sovereignty, are outlined. The future of MNCs is predicted to include more international competition and regional economic integration.

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International pricing decisions involve complex issues due to economic, financial, and mathematical implications. Firms must consider objectives like controlling end prices across broad product lines and numerous countries. They also face challenges like parallel imports and price escalation due to exchange rate fluctuations and higher costs. Approaches to international pricing include cost-plus, skimming, and penetration pricing. Firms try to minimize price increases through measures such as lowering production costs, reducing tariffs and distribution costs, and using foreign trade zones or countertrade agreements.

MNCAjay Motwani

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Multinational corporations (MNCs) are companies that operate in multiple countries. They originated in the early 20th century and expanded greatly after World War II. MNCs have subsidiaries and operations in foreign countries, exercising control over policies across borders. While MNCs bring investment, jobs, and technology to host countries, they also face criticisms like manipulating markets and prioritizing home country interests. As India's economy grows rapidly, it attracts many MNCs in sectors like oil, infrastructure, and technology due to its large population and market. However, Indian MNCs expanding abroad face challenges in overcoming cultural and business differences.

Multi National Companiesharshil19987

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The document discusses multinational corporations (MNCs) in India. It defines MNCs and describes their different structures. It then analyzes the strengths, weaknesses, opportunities, and threats for MNCs. It discusses trends of MNCs in India, with the first being the East India Company in 1600. Many European, American, and Asian companies have established operations in India to leverage the large market potential and labor competitiveness. While MNCs increase investment and technology transfers, they can also acquire monopoly power and prioritize profits over local interests. The document outlines both the pros and cons of MNCs operating in India.

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Shantanu Tyagi is a class 11 student at Green Feilds School. The document provides an overview of multinational corporations (MNCs), including their definition, structure, advantages, and criticisms. It discusses how MNCs have evolved over time and provides examples of large MNCs. India is highlighted as an important location for MNCs due to its large population and growing economy. Challenges faced by both foreign and domestic MNCs in India are also outlined.

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The document outlines the 11 step process for international trading and describes the key procedures involved. It begins with establishing the business, selecting products, and registering with relevant authorities. It then discusses identifying markets and buyers, agreeing on contract terms, determining payment methods, and preparing documentation for shipping, transport, and customs clearance. Finally, it provides an overview of the main commercial, transportation, regulatory, and financial procedures typically required for international trade transactions.

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This document discusses marketing communications strategies for promoting services. It explains that marketing communications can position services, promote back-stage operations, and add value through content. However, communicating intangible services faces challenges like generality and non-searchability. To overcome this, marketers can use tangible cues and metaphors. The document also provides guidance on determining the target audience, key messages, best communication methods, channels, and timing for a marketing communications plan promoting a service.

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The document discusses different types of international monetary systems throughout history including bimetallism, monometallism, paper standards, and commodity standards using barter and precious metals like gold and silver coins. It outlines the gold standard system in more detail, including gold currency standards, bullion standards, and exchange standards. It provides conditions for the successful functioning of these systems and reasons for the eventual breakdown of the gold standard, including uneven gold distribution among countries and trade restrictions straining political relations during World War I.

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This document discusses value at risk (VaR), a technique used to measure financial risk. VaR is measured by the amount of potential loss, the probability of that loss, and the time frame. There are three main analytical methods for calculating VaR: the analytical method which uses assumptions of normal distribution, the historical method which estimates risk based on past portfolio performance, and Monte Carlo simulation which generates random outcomes to analyze risk.

Mutual fundsNufazil Ahangar

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The document summarizes the historical evolution of mutual funds in India from 1964 to the present. It describes four phases: 1) 1964-1987 when UTI was established and was the sole mutual fund provider. 2) 1987-1993 when public sector banks entered the market and launched their own funds. 3) 1993-2003 when private sector funds like Kothari Pioneer (now Franklin Templeton) were allowed and the number of funds grew to 33 with assets of Rs. 1,21,805 crores. 4) Post-2003 when UTI was bifurcated into a specified undertaking and UTI Mutual Fund Ltd.

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This document discusses advertising copy testing. It explains that copy testing should be done to make sound decisions, stay up to date with trends, determine saturation points, and have clear exit strategies. Copy testing can be done before or after releasing advertisements. When testing, companies should evaluate people's motives for purchasing, the communicated message, the best media to reach audiences, and whether objectives were achieved. The document also outlines nine principles for effective copy testing systems, such as using multiple measurements and accounting for human responses and biases.

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This research project investigates the impact of social media on consumer buying behaviour in the personal care industry, with a particular focus on how platforms such as Instagram, YouTube, Facebook, and WhatsApp influence purchasing decisions. Conducted by students at the SAL Institute of Management under the guidance of Dr. Falguni Prajapati, the study centers on complex buying behavior, which involves high-involvement, infrequent, and potentially high-risk purchases—specifically within the context of personal care products like skincare, haircare, hygiene, and cosmetics. The research employed a mixed-method approach, using primary data from 60 respondents collected through structured questionnaires. The sample primarily included young adults aged 21–30, with a majority being students. Convenience sampling was applied, and tools like Microsoft Excel and Google Sheets were used for data analysis. Respondents were assessed on their engagement with social media content, reliance on influencer recommendations, product reviews, advertisements, and overall trust in online promotional materials. Findings show that platforms such as Instagram (88.3%), WhatsApp (78.3%), and YouTube (70%) dominate user activity among the surveyed participants. The majority of users (86.7%) spend over one hour daily on social media, creating a highly engaged and digitally active audience. Approximately 91.6% encounter personal care-related content at least occasionally, and over half rely on social media to compare brands before purchasing. Product reviews emerged as the most helpful form of user-generated content, followed by how-to-use tutorials and unboxing videos. Authentic reviews that include both pros and cons were found to be the most trustworthy, highlighting a consumer preference for transparency. The study concludes that social media exerts a moderate but meaningful influence on consumers’ decisions. While digital influence is significant, it does not completely replace independent judgment, suggesting the need for hybrid marketing strategies that combine digital engagement with traditional advertising. Trust in influencers, clear product information, and visually engaging content were noted as strong motivators for purchases. Visual-first formats like reels and short videos were especially effective in capturing attention. Recommendations include diversifying the range of social media platforms studied, expanding sample diversity across age groups and regions, analyzing long-term effects, and incorporating mobile-friendly strategies given the high mobile usage. This research is valuable for marketers, advertisers, and brand managers aiming to enhance consumer engagement and brand loyalty in the digital age, particularly within the growing personal care market.

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