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[Revised]the combination of social media and marketing

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Kaly Nguyen
Kaly Nguyen

The document discusses the combination of social media and marketing. It provides definitions of marketing that focus on customer value and satisfaction. It distinguishes marketing, selling, and advertising and notes they are components of marketing. It also discusses traditional versus modern marketing and the role of digital technologies. Social media examples include Facebook, Twitter, blogs, YouTube, and LinkedIn. The combination of social media and marketing provides benefits like reaching people at low cost and with flexibility. Marketers can use social media throughout the process and on various sites to connect with target audiences.

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[Revised]the combination of social media and marketing
THE COMBINATION OF SOCIAL MEDIA AND MARKETING
MARKETING 1. Definition There are many definitions of marketing
MARKETING 1. Definition Based on customer orientation and the satisfaction of customer needs
MARKETING 1. Definition Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. Kotler and Armstrong
MARKETING 1. Definition Based upon a basic marketing exchange process, and recognizes the importance of value to the customer
MARKETING 1. Definition Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Kotler and Amrstrong
MARKETING 1. Definition Focused on value creation and delivery, and the longer-term retained customer
MARKETING 1. Definition Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. American Marketing Association
[Revised]the combination of social media and marketing
MARKETING 2. Marketing, Selling and Advertising Selling and advertising are only the tips of the marketing iceberg
MARKETING 2. Marketing, Selling and Advertising Marketing Selling Start long before a Occur only after a company has a product product is produced Convert customers Convert product into needs into product cash Consumer determines Cost determines the the Price, Price Price. determines the costs.
MARKETING 2. Marketing, Selling and Advertising Marketing Selling Customer satisfaction Sales is the primary is the primary motive. motive (View the (Customer is the very customer as the very last purpose of the business) link of the business) Marketing is more pull Selling involves push than push strategy Marketing has a wider Selling is only a part of meaning and includes marketing. many activities
MARKETING 2. Marketing, Selling and Advertising Marketing Advertising Marketing is a whole Advertising is a component process with a broader of the marketing process, range of activities for a involving various strategies: product or service: placing ads, deciding what Research, Advertising, media to use, what time, Sales, Public relations, frequency, etc. Customer service and satisfaction
MARKETING 3. Traditional marketing and modern marketing Traditional Marketing Modern Marketing In traditional marketing, Its main motive is more importance is given customer satisfaction to selling products.
MARKETING 3. Traditional marketing and modern marketing
MARKETING 3. Traditional marketing and modern marketing
MARKETING 4. Marketing in the new digital age The fact is that todays economy requires a mixture of Old Economy and New Economy thinking and action.
MARKETING 4. Marketing in the new digital age
SOCIAL MEDIA 1. Introduction Medium (or media in plurial) is an instrument of communication, like newspapers or television. Social is a word that describes activities which involve being with other people, especially activities for pleasure.
SOCIAL MEDIA 1. Introduction Social media would be a social instrument of communication.
SOCIAL MEDIA 2. Some typical social media The worlds largest social network
SOCIAL MEDIA 2. Some typical social media 2. Some typical social media Sharing photographs
SOCIAL MEDIA 2. Some typical social media 2. Some typical social media Sharing funny links on the web
SOCIAL MEDIA 2. Some typical social media 2. Some typical social media Playing social games
SOCIAL MEDIA 2. Some typical social media 2. Some typical social media Chat interactively with friends
SOCIAL MEDIA 2. Some typical social media 2. Some typical social media Supporting groups and fan pages
SOCIAL MEDIA 2. Some typical social media 2. Some typical social media A vehicle for social media marketing
SOCIAL MEDIA 2. Some typical social media
SOCIAL MEDIA 2. Some typical social media Twitter is an online social networking service that enables its users to send and read text- based posts of up to 140 characters, known as "tweets". It has been described as "the SMS of the Internet."
SOCIAL MEDIA 2. Some typical social media A blog is a personal online journal that is frequently updated and intended for general public consumption.
SOCIAL MEDIA 2. Some typical social media There is a series of entries that are posted to a single page in reverse- chronological order.
SOCIAL MEDIA 2. Some typical social media Blogs generally represent the personality of the author. The author of a blog is often referred to as a blogger.
SOCIAL MEDIA 2. Some typical social media The worlds largest video sharing website that lets anyone upload short videos for private or public viewing.
SOCIAL MEDIA 2. Some typical social media Various kinds of videos Video sharing network
SOCIAL MEDIA 2. Some typical social media LinkedIn is the worlds largest professional network with over 120 million members and growing rapidly.
SOCIAL MEDIA 2. Some typical social media LinkedIn connects you to your trusted contacts
SOCIAL MEDIA 2. Some typical social media Exchange knowledge, ideas, an d opportunities with a broader network of professionals.
SOCIAL MEDIA 3. Some interesting figures and fact
[Revised]the combination of social media and marketing
COMBINATION OF SOCIAL MEDIA AND MARKETING Why? Popularity of Social Media
[Revised]the combination of social media and marketing
COMBINATION OF SOCIAL MEDIA AND MARKETING Why? Spread-out information ability
[Revised]the combination of social media and marketing
COMBINATION OF SOCIAL MEDIA AND MARKETING Why? Cost efficiency
[Revised]the combination of social media and marketing
COMBINATION OF SOCIAL MEDIA AND MARKETING Why? Quick results Flexibility Time saving
COMBINATION OF SOCIAL MEDIA AND MARKETING What? The popularity of internet and entity information When? Throughout the marketing process
COMBINATION OF SOCIAL MEDIA AND MARKETING Where? On Facebook, Twitter, Youtube, Blog and LinkedIn and many other business-related webpages
COMBINATION OF SOCIAL MEDIA AND MARKETING Who? Target customers which depends on each promotion channel
[Revised]the combination of social media and marketing
[Revised]the combination of social media and marketing
COMBINATION OF SOCIAL MEDIA AND MARKETING How? Facebook, Twitter and Blog: keep in touch with bloggers, monitor your company/brands, announce specials, deals, sales, live update on events or conferences, promote articles and interesting news. Youtube: upload a video about your brand on Youtube and check the customers reaction throught comments. LinkedIn: basically no difference from Facebook or Twitter, however, it is more prefessional and business-focusing
COMBINATION OF SOCIAL MEDIA AND MARKETING CASE STUDY
COMBINATION OF SOCIAL MEDIA AND MARKETING GAME RULE
1. Who is the current US president?
Barack Obama
2. Who is Obamas opponent in the last US President Election?
John Mccain
3. How old was Obama when he was elected? A. 46 B. 51 C. 55
He was 47 years old when becoming the US president
4. Is Mr Barack Obama a coloured man?
5. What is Obamas the most prominent characteristic, compared to other US presidents?
He is the first colored and the youngest US president until now
COMBINATION OF SOCIAL MEDIA AND MARKETING How did this guy.
[Revised]the combination of social media and marketing
[Revised]the combination of social media and marketing
THANK YOU FOR YOUR LISTENING

More Related Content

[Revised]the combination of social media and marketing

  • 2. THE COMBINATION OF SOCIAL MEDIA AND MARKETING
  • 3. MARKETING 1. Definition There are many definitions of marketing
  • 4. MARKETING 1. Definition Based on customer orientation and the satisfaction of customer needs
  • 5. MARKETING 1. Definition Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. Kotler and Armstrong
  • 6. MARKETING 1. Definition Based upon a basic marketing exchange process, and recognizes the importance of value to the customer
  • 7. MARKETING 1. Definition Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Kotler and Amrstrong
  • 8. MARKETING 1. Definition Focused on value creation and delivery, and the longer-term retained customer
  • 9. MARKETING 1. Definition Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. American Marketing Association
  • 11. MARKETING 2. Marketing, Selling and Advertising Selling and advertising are only the tips of the marketing iceberg
  • 12. MARKETING 2. Marketing, Selling and Advertising Marketing Selling Start long before a Occur only after a company has a product product is produced Convert customers Convert product into needs into product cash Consumer determines Cost determines the the Price, Price Price. determines the costs.
  • 13. MARKETING 2. Marketing, Selling and Advertising Marketing Selling Customer satisfaction Sales is the primary is the primary motive. motive (View the (Customer is the very customer as the very last purpose of the business) link of the business) Marketing is more pull Selling involves push than push strategy Marketing has a wider Selling is only a part of meaning and includes marketing. many activities
  • 14. MARKETING 2. Marketing, Selling and Advertising Marketing Advertising Marketing is a whole Advertising is a component process with a broader of the marketing process, range of activities for a involving various strategies: product or service: placing ads, deciding what Research, Advertising, media to use, what time, Sales, Public relations, frequency, etc. Customer service and satisfaction
  • 15. MARKETING 3. Traditional marketing and modern marketing Traditional Marketing Modern Marketing In traditional marketing, Its main motive is more importance is given customer satisfaction to selling products.
  • 16. MARKETING 3. Traditional marketing and modern marketing
  • 17. MARKETING 3. Traditional marketing and modern marketing
  • 18. MARKETING 4. Marketing in the new digital age The fact is that todays economy requires a mixture of Old Economy and New Economy thinking and action.
  • 19. MARKETING 4. Marketing in the new digital age
  • 20. SOCIAL MEDIA 1. Introduction Medium (or media in plurial) is an instrument of communication, like newspapers or television. Social is a word that describes activities which involve being with other people, especially activities for pleasure.
  • 21. SOCIAL MEDIA 1. Introduction Social media would be a social instrument of communication.
  • 22. SOCIAL MEDIA 2. Some typical social media The worlds largest social network
  • 23. SOCIAL MEDIA 2. Some typical social media 2. Some typical social media Sharing photographs
  • 24. SOCIAL MEDIA 2. Some typical social media 2. Some typical social media Sharing funny links on the web
  • 25. SOCIAL MEDIA 2. Some typical social media 2. Some typical social media Playing social games
  • 26. SOCIAL MEDIA 2. Some typical social media 2. Some typical social media Chat interactively with friends
  • 27. SOCIAL MEDIA 2. Some typical social media 2. Some typical social media Supporting groups and fan pages
  • 28. SOCIAL MEDIA 2. Some typical social media 2. Some typical social media A vehicle for social media marketing
  • 29. SOCIAL MEDIA 2. Some typical social media
  • 30. SOCIAL MEDIA 2. Some typical social media Twitter is an online social networking service that enables its users to send and read text- based posts of up to 140 characters, known as "tweets". It has been described as "the SMS of the Internet."
  • 31. SOCIAL MEDIA 2. Some typical social media A blog is a personal online journal that is frequently updated and intended for general public consumption.
  • 32. SOCIAL MEDIA 2. Some typical social media There is a series of entries that are posted to a single page in reverse- chronological order.
  • 33. SOCIAL MEDIA 2. Some typical social media Blogs generally represent the personality of the author. The author of a blog is often referred to as a blogger.
  • 34. SOCIAL MEDIA 2. Some typical social media The worlds largest video sharing website that lets anyone upload short videos for private or public viewing.
  • 35. SOCIAL MEDIA 2. Some typical social media Various kinds of videos Video sharing network
  • 36. SOCIAL MEDIA 2. Some typical social media LinkedIn is the worlds largest professional network with over 120 million members and growing rapidly.
  • 37. SOCIAL MEDIA 2. Some typical social media LinkedIn connects you to your trusted contacts
  • 38. SOCIAL MEDIA 2. Some typical social media Exchange knowledge, ideas, an d opportunities with a broader network of professionals.
  • 39. SOCIAL MEDIA 3. Some interesting figures and fact
  • 41. COMBINATION OF SOCIAL MEDIA AND MARKETING Why? Popularity of Social Media
  • 43. COMBINATION OF SOCIAL MEDIA AND MARKETING Why? Spread-out information ability
  • 45. COMBINATION OF SOCIAL MEDIA AND MARKETING Why? Cost efficiency
  • 47. COMBINATION OF SOCIAL MEDIA AND MARKETING Why? Quick results Flexibility Time saving
  • 48. COMBINATION OF SOCIAL MEDIA AND MARKETING What? The popularity of internet and entity information When? Throughout the marketing process
  • 49. COMBINATION OF SOCIAL MEDIA AND MARKETING Where? On Facebook, Twitter, Youtube, Blog and LinkedIn and many other business-related webpages
  • 50. COMBINATION OF SOCIAL MEDIA AND MARKETING Who? Target customers which depends on each promotion channel
  • 53. COMBINATION OF SOCIAL MEDIA AND MARKETING How? Facebook, Twitter and Blog: keep in touch with bloggers, monitor your company/brands, announce specials, deals, sales, live update on events or conferences, promote articles and interesting news. Youtube: upload a video about your brand on Youtube and check the customers reaction throught comments. LinkedIn: basically no difference from Facebook or Twitter, however, it is more prefessional and business-focusing
  • 54. COMBINATION OF SOCIAL MEDIA AND MARKETING CASE STUDY
  • 55. COMBINATION OF SOCIAL MEDIA AND MARKETING GAME RULE
  • 56. 1. Who is the current US president?
  • 58. 2. Who is Obamas opponent in the last US President Election?
  • 60. 3. How old was Obama when he was elected? A. 46 B. 51 C. 55
  • 61. He was 47 years old when becoming the US president
  • 62. 4. Is Mr Barack Obama a coloured man?
  • 63. 5. What is Obamas the most prominent characteristic, compared to other US presidents?
  • 64. He is the first colored and the youngest US president until now
  • 65. COMBINATION OF SOCIAL MEDIA AND MARKETING How did this guy.
  • 68. THANK YOU FOR YOUR LISTENING

Editor's Notes

  • #19: Have no idea about this slide
  • #20: Have no idea about this slide
  • #22: N棚nt狸mh狸nhv鱈d畛chot畛ng 箪: create common network, share information, etc
  • #23: N棚nt狸mh狸nhchot畛ng idea
  • #24: N棚nt狸mh狸nhchot畛ng idea
  • #25: N棚nt狸mh狸nhchot畛ng idea
  • #26: N棚nt狸mh狸nhchot畛ng idea
  • #27: N棚nt狸mh狸nhchot畛ng idea
  • #28: N棚nt狸mh狸nhchot畛ng idea
  • #29: N棚nt狸mh狸nhchot畛ng idea
  • #67: Obama is still young, much more younger than John Mccain his opponent in that election, but how could he win? Every candidate for the US president position, they have to spend a lot of time to think about vision, strategies and policies for the United States of America in the next 4 years. Based on those things, US voters decide who will become their next president. Thats the reason why all the candidates usually organise meetings with people to present about their ideas.However, Obama did not confine his self marketing strategy in traditional methods. He is young, compared to other candidates so is he familiar with social media like facebook, twitter, blogs, myspace a social network that is quite popular in the US.
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