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Marketing Plan for Happy Kidneys and YOUBringing you the quality of life you long forMonica Kristine Reyes
1. Target Market: Dialysis Patients Class A and B2. Patients who need more than treatment alone3. May want to experience treatment WITH family members- minus the feeling of being sick in the hospital4. Ideal to position in an area like Greenhills (proximal to Class A and B villages in San Juan)5. Population of San Juan(2007) 油-油Total 125,558 30-40% Class A and B; statistics of dialysis patients (no data from NSO)5 stepsPTM and Positioning
Niche market approachInternet marketing and different media (TV, ads)Benchmarked against The Medical City or St. Lukes Medical Hospital (some of the leading hospitals in the country- included in Medical Tourism)Can avail of packages with different ratesOffers services to family members as well 5 stepsMarketing Mix & Strategy
Positioning to the Primary Target Market
1. Target MarketClass A and BDialysis patientsNeed for comfort
2. How is it different from the rest?Offers dialysis treatmentOffers recreation and relaxing services- spa, salon treatments, massage, etc.
3. Patient and FamilyFilipinos are FAMILY-LOVING people.Its not only patient-on-center stage but also patient and family on center stage!
4. Positioning: tabs are Class A and B villages
5.San Juan Population(2007) 油-油Total 125,558TMC data: majority come from San Juan area (Census of those who avail services)
6. Niche Market ApproachOffering Classy services to the A and B markets
7. MediaTVAdvertisementsCelebrities who have undergone dialysisOffer opening discountsInternet: reservations, information, feedback, suggestions, etc.
8. BenchmarkingTMCSt. LukesTop private hospitals with most of the market share
9. PackagesPackages: (assumption- family included)A: Salon, Spa, MassageB: Gourmet Food with desserts, EntertainmentC: RecreationalD: Mix and Create own (with additional charge)
10. family
Summary
1. Target Market: Dialysis Patients Class A and B2. Patients who need more than treatment alone3. May want to experience treatment WITH family members- minus the feeling of being sick in the hospital4. Ideal to position in an area like Greenhills (proximal to Class A and B villages in San Juan)5. Population of San Juan(2007) 油-油Total 125,558 30-40% Class A and B; statistics of dialysis patients (no data from NSO)5 stepsPTM and Positioning
Niche market approachInternet marketing and different media (TV, ads)Benchmarked against The Medical City or St. Lukes Medical Hospital (some of the leading hospitals in the country- included in Medical Tourism)Can avail of packages with different ratesOffers services to family members as well 5 stepsMarketing Mix & Strategy
Marketing Plan for Happy Kidneys and YOUBringing you the quality of life you long forMonica Kristine Reyes
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Reyes, monica kristine dialysis spa

  • 1. Marketing Plan for Happy Kidneys and YOUBringing you the quality of life you long forMonica Kristine Reyes
  • 2. 1. Target Market: Dialysis Patients Class A and B2. Patients who need more than treatment alone3. May want to experience treatment WITH family members- minus the feeling of being sick in the hospital4. Ideal to position in an area like Greenhills (proximal to Class A and B villages in San Juan)5. Population of San Juan(2007) 油-油Total 125,558 30-40% Class A and B; statistics of dialysis patients (no data from NSO)5 stepsPTM and Positioning
  • 3. Niche market approachInternet marketing and different media (TV, ads)Benchmarked against The Medical City or St. Lukes Medical Hospital (some of the leading hospitals in the country- included in Medical Tourism)Can avail of packages with different ratesOffers services to family members as well 5 stepsMarketing Mix & Strategy
  • 4. Positioning to the Primary Target Market
  • 5. 1. Target MarketClass A and BDialysis patientsNeed for comfort
  • 6. 2. How is it different from the rest?Offers dialysis treatmentOffers recreation and relaxing services- spa, salon treatments, massage, etc.
  • 7. 3. Patient and FamilyFilipinos are FAMILY-LOVING people.Its not only patient-on-center stage but also patient and family on center stage!
  • 8. 4. Positioning: tabs are Class A and B villages
  • 9. 5.San Juan Population(2007) 油-油Total 125,558TMC data: majority come from San Juan area (Census of those who avail services)
  • 10. 6. Niche Market ApproachOffering Classy services to the A and B markets
  • 11. 7. MediaTVAdvertisementsCelebrities who have undergone dialysisOffer opening discountsInternet: reservations, information, feedback, suggestions, etc.
  • 12. 8. BenchmarkingTMCSt. LukesTop private hospitals with most of the market share
  • 13. 9. PackagesPackages: (assumption- family included)A: Salon, Spa, MassageB: Gourmet Food with desserts, EntertainmentC: RecreationalD: Mix and Create own (with additional charge)
  • 16. 1. Target Market: Dialysis Patients Class A and B2. Patients who need more than treatment alone3. May want to experience treatment WITH family members- minus the feeling of being sick in the hospital4. Ideal to position in an area like Greenhills (proximal to Class A and B villages in San Juan)5. Population of San Juan(2007) 油-油Total 125,558 30-40% Class A and B; statistics of dialysis patients (no data from NSO)5 stepsPTM and Positioning
  • 17. Niche market approachInternet marketing and different media (TV, ads)Benchmarked against The Medical City or St. Lukes Medical Hospital (some of the leading hospitals in the country- included in Medical Tourism)Can avail of packages with different ratesOffers services to family members as well 5 stepsMarketing Mix & Strategy
  • 18. Marketing Plan for Happy Kidneys and YOUBringing you the quality of life you long forMonica Kristine Reyes