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Rezultate Studiu Standout Dono

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Studiul?de?audienta?pentru? blogurile?romanes2?Q1?2009? Pro?lul?ci2torilor?blogului?? DONO.RO? (n=1051)? 1?
1.?Date?demogra?ce?©\?varsta? 40,00%? 35,00%? 33,29%? 30,00%? 27,79%? 25,00%? 20,00%? dono.ro? Bloguri? 15,00%? 13,02%? 12,75%? 10,00%? 5,50%? 3,76%? 5,00%? 1,34%? 1,21%? 0,67%? 0,67%? 0,00%? Neprecizat? Intre?15©\19? Intre?20©\25? Intre?25©\31? Intre?31©\35? Intre?35©\40? Intre?40©\45? Intre?45©\50? Intre?50©\55? Peste?55? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 2?
2.?Date?demogra?ce?©\?studii? 80,00%? 67,41%? 70,00%? 60,00%? 50,00%? 39,40%? 40,00%? dono.ro? Bloguri? 30,00%? 26,90%? 23,33%? 20,00%? 15,96%? 10,27%? 10,00%? 5,25%? 3,57%? 1,79%? 0,33%? 0,00%? Liceu?all? Gimnaziu? Liceu?(fara? Liceu?(cu? Scoala? Universitate? Universitate? Master?(MS)? Doctorat? Facultate? Bacalaureat)?Bacalaureat)?profesionala? (fara? (cu?diploma)? (PhD)? (incl?MS,? diploma)? Phd)? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 3?
3.?¶Ù²¹³Ù±ð?»å±ð³¾´Ç²µ°ù²¹?³¦±ð?¨C?±è´Ç³ú¾±2²¹? ierarhica? 35,00%? 31,92%? 31,45%? 30,00%? 25,00%? 20,00%? 15,43%? 15,00%? 11,31%? 11,19%? 10,00%? dono.ro? 6,24%? 6,01%? 5,42%? 5,30%? 5,00%? Bloguri? 2,94%? 2,36%? 2,36%? 0,00%? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 4?
4.?¶Ù²¹³Ù±ð?»å±ð³¾´Ç²µ°ù²¹?³¦±ð?©\?±¹±ð²Ô¾±³Ù³Ü°ù¾±? 40,00%? 35,61%? 35,00%? 30,00%? 27,53%? 25,00%? 20,00%? dono.ro? 15,24%? 15,00%? Bloguri? 10,35%? 10,00%? 6,14%? 5,12%? 5,00%? 0,00%? Neprecizat? Sub?500?ron? Intre?500?ron?si? Intre?1000?ron?si? Intre?3000?ron?si? Peste?7000?ron? 1000?ron? 3000?ron? 7000?ron? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 5?
5.?¡°³Õ²¹°ù²õ³Ù²¹¡±?»å±ð?´Ú´Ç±ô´Ç²õ¾±°ù±ð?²¹? internetului? 60,0%? 50,0%? 43,3%? 40,7%? 40,0%? 30,0%? dono.ro? Bloguri? 20,0%? 14,2%? 10,0%? 1,4%? 0,4%? 0,0%? Mai?pu2n?de?6?luni? Intre?6?luni?si?1?an? Intre?1?an?si?3?ani? Intre?4?si?7?ani? Peste?7?ani? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 6?
6.?Cumparare?efec2va?online? 80,0%? 70,0%? 66,8%? 60,0%? 50,0%? 44,0%? 40,0%? dono.ro? 28,0%? 30,0%? Bloguri? 20,0%? 10,8%? 10,3%? 10,0%? 5,2%? 1,4%? 0,3%? 0,0%? Niciodata? O?data?pe?an? De?cateva?ori? Lunar? Saptamanal? Zilnic? Nu?s2u? Cel?pu2n?o?data? pe?an? pe?an? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 7?
7.?Frecventa?de?accesare?a?blogului? 70,0%? 59,5%? 60,0%? 50,0%? 46,6%? 40,0%? dono.ro? 28,2%? 30,0%? Bloguri? 20,0%? 12,9%? 8,0%? 10,0%? 4,3%? 0,0%? O?data?pe?luna?sau? O?data?pe? De?cateva?ori?pe? Zilnic? De?cateva?ori?pe?zi? Zilnic?si?mai?des? mai?rar? saptamana? saptamana? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 8?
8.Mo2ve?de?accesare?a?blogului? 100,0%? 93,6%? 90,0%? 80,0%? 70,0%? 60,0%? 50,0%? 40,0%? dono.ro? 27,7%? 30,0%? Bloguri? 24,7%? 20,9%? 20,0%? 10,0%? 3,7%? 0,0%? Ma?2ne?la?curent?cu? Ma?distreaza? Imi?da?senza2a? Imi?da?perspec2ve?noi? Imi?da?subiecte?de? nouta2le?dintr©\un? apartenentei?la?o? fata?de?evenimentele? discu2e?pentru?intalnirile? domeniu? comunitate? curente? cu?prietenii? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 9?
9.?Par2ciparea?la?comentarii? 70,0%? 59,2%? 60,0%? 50,0%? 40,8%? 40,0%? 34,9%? 30,0%? dono.ro? Bloguri? 20,0%? 10,0%? 3,9%? 2,0%? 0,0%? Nu?am?comentat? Comentez?foarte?rar?pe? Comentez?frecvent?pe? Comentez?aproape?la? Am?comentat?cel?pu2n?o? niciodata?pe?acest?blog? acest?blog? acest?blog? ?ecare?ar2col?pe?acest? data? blog? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 10?
10.?In?uenta?blogurilor?asupra? deciziei?de?cumparare? 90,0%? 78,3%? 80,0%? 70,0%? 63,6%? 60,0%? 50,0%? 40,0%? 30,0%? 21,7%? 20,0%? dono.ro? 13,9%? 10,0%? Bloguri? 0,8%? 0,0%? Deloc? Pu2n? Destul?de?mult? Foarte?mult? Ma?in?uenteaza(P+Dm +Fm)? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 11?
11.?In?uenta?blogurilor?asupra? schimbarii?sau?intaririi?opiniilor? V-ati schimbat sau v-ati intarit parerea despre un produs, un serviciu, sau o companie, in urma citirii unor pareri ale bloggerilor despre acestea? 80,0%? 68,9%? 70,0%? 62,3%? 60,0%? 50,0%? 40,0%? dono.ro? 31,1%? 30,0%? Bloguri? 20,0%? 10,0%? 6,2%? 0,4%? 0,0%? Niciodata? De?cateva?ori? De?mai?multe?ori? Intotdeauna? Da?(>cateva?ori)? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 12?
12.?In?uenta?parerilor?exprimate? pe?acest?blog? 80,0%? 67,5%? 70,0%? 60,0%? 49,1%? 50,0%? 40,0%? 32,5%? dono.ro? 30,0%? Bloguri? 20,0%? 10,2%? 8,2%? 10,0%? 0,0%? In?niciun?fel? Ma?in?uenteaza?intr©\o? Imi?intareste?sau?imi? Ma?ajuta?sa?hotarasc?daca? Intr©\o?masura?sau?alta? oarecare?masura? schimba?opinia?despre? sa©\l/sa?o?cumpar/folosesc? produs,?serviciu?sau? sau?nu? companie? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 13?

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Rezultate Studiu Standout Dono

  • 1. Studiul?de?audienta?pentru? blogurile?romanes2?Q1?2009? Pro?lul?ci2torilor?blogului?? DONO.RO? (n=1051)? 1?
  • 2. 1.?Date?demogra?ce?©\?varsta? 40,00%? 35,00%? 33,29%? 30,00%? 27,79%? 25,00%? 20,00%? dono.ro? Bloguri? 15,00%? 13,02%? 12,75%? 10,00%? 5,50%? 3,76%? 5,00%? 1,34%? 1,21%? 0,67%? 0,67%? 0,00%? Neprecizat? Intre?15©\19? Intre?20©\25? Intre?25©\31? Intre?31©\35? Intre?35©\40? Intre?40©\45? Intre?45©\50? Intre?50©\55? Peste?55? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 2?
  • 3. 2.?Date?demogra?ce?©\?studii? 80,00%? 67,41%? 70,00%? 60,00%? 50,00%? 39,40%? 40,00%? dono.ro? Bloguri? 30,00%? 26,90%? 23,33%? 20,00%? 15,96%? 10,27%? 10,00%? 5,25%? 3,57%? 1,79%? 0,33%? 0,00%? Liceu?all? Gimnaziu? Liceu?(fara? Liceu?(cu? Scoala? Universitate? Universitate? Master?(MS)? Doctorat? Facultate? Bacalaureat)?Bacalaureat)?profesionala? (fara? (cu?diploma)? (PhD)? (incl?MS,? diploma)? Phd)? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 3?
  • 4. 3.?¶Ù²¹³Ù±ð?»å±ð³¾´Ç²µ°ù²¹?³¦±ð?¨C?±è´Ç³ú¾±2²¹? ierarhica? 35,00%? 31,92%? 31,45%? 30,00%? 25,00%? 20,00%? 15,43%? 15,00%? 11,31%? 11,19%? 10,00%? dono.ro? 6,24%? 6,01%? 5,42%? 5,30%? 5,00%? Bloguri? 2,94%? 2,36%? 2,36%? 0,00%? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 4?
  • 5. 4.?¶Ù²¹³Ù±ð?»å±ð³¾´Ç²µ°ù²¹?³¦±ð?©\?±¹±ð²Ô¾±³Ù³Ü°ù¾±? 40,00%? 35,61%? 35,00%? 30,00%? 27,53%? 25,00%? 20,00%? dono.ro? 15,24%? 15,00%? Bloguri? 10,35%? 10,00%? 6,14%? 5,12%? 5,00%? 0,00%? Neprecizat? Sub?500?ron? Intre?500?ron?si? Intre?1000?ron?si? Intre?3000?ron?si? Peste?7000?ron? 1000?ron? 3000?ron? 7000?ron? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 5?
  • 6. 5.?¡°³Õ²¹°ù²õ³Ù²¹¡±?»å±ð?´Ú´Ç±ô´Ç²õ¾±°ù±ð?²¹? internetului? 60,0%? 50,0%? 43,3%? 40,7%? 40,0%? 30,0%? dono.ro? Bloguri? 20,0%? 14,2%? 10,0%? 1,4%? 0,4%? 0,0%? Mai?pu2n?de?6?luni? Intre?6?luni?si?1?an? Intre?1?an?si?3?ani? Intre?4?si?7?ani? Peste?7?ani? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 6?
  • 7. 6.?Cumparare?efec2va?online? 80,0%? 70,0%? 66,8%? 60,0%? 50,0%? 44,0%? 40,0%? dono.ro? 28,0%? 30,0%? Bloguri? 20,0%? 10,8%? 10,3%? 10,0%? 5,2%? 1,4%? 0,3%? 0,0%? Niciodata? O?data?pe?an? De?cateva?ori? Lunar? Saptamanal? Zilnic? Nu?s2u? Cel?pu2n?o?data? pe?an? pe?an? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 7?
  • 8. 7.?Frecventa?de?accesare?a?blogului? 70,0%? 59,5%? 60,0%? 50,0%? 46,6%? 40,0%? dono.ro? 28,2%? 30,0%? Bloguri? 20,0%? 12,9%? 8,0%? 10,0%? 4,3%? 0,0%? O?data?pe?luna?sau? O?data?pe? De?cateva?ori?pe? Zilnic? De?cateva?ori?pe?zi? Zilnic?si?mai?des? mai?rar? saptamana? saptamana? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 8?
  • 9. 8.Mo2ve?de?accesare?a?blogului? 100,0%? 93,6%? 90,0%? 80,0%? 70,0%? 60,0%? 50,0%? 40,0%? dono.ro? 27,7%? 30,0%? Bloguri? 24,7%? 20,9%? 20,0%? 10,0%? 3,7%? 0,0%? Ma?2ne?la?curent?cu? Ma?distreaza? Imi?da?senza2a? Imi?da?perspec2ve?noi? Imi?da?subiecte?de? nouta2le?dintr©\un? apartenentei?la?o? fata?de?evenimentele? discu2e?pentru?intalnirile? domeniu? comunitate? curente? cu?prietenii? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 9?
  • 10. 9.?Par2ciparea?la?comentarii? 70,0%? 59,2%? 60,0%? 50,0%? 40,8%? 40,0%? 34,9%? 30,0%? dono.ro? Bloguri? 20,0%? 10,0%? 3,9%? 2,0%? 0,0%? Nu?am?comentat? Comentez?foarte?rar?pe? Comentez?frecvent?pe? Comentez?aproape?la? Am?comentat?cel?pu2n?o? niciodata?pe?acest?blog? acest?blog? acest?blog? ?ecare?ar2col?pe?acest? data? blog? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 10?
  • 11. 10.?In?uenta?blogurilor?asupra? deciziei?de?cumparare? 90,0%? 78,3%? 80,0%? 70,0%? 63,6%? 60,0%? 50,0%? 40,0%? 30,0%? 21,7%? 20,0%? dono.ro? 13,9%? 10,0%? Bloguri? 0,8%? 0,0%? Deloc? Pu2n? Destul?de?mult? Foarte?mult? Ma?in?uenteaza(P+Dm +Fm)? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 11?
  • 12. 11.?In?uenta?blogurilor?asupra? schimbarii?sau?intaririi?opiniilor? V-ati schimbat sau v-ati intarit parerea despre un produs, un serviciu, sau o companie, in urma citirii unor pareri ale bloggerilor despre acestea? 80,0%? 68,9%? 70,0%? 62,3%? 60,0%? 50,0%? 40,0%? dono.ro? 31,1%? 30,0%? Bloguri? 20,0%? 10,0%? 6,2%? 0,4%? 0,0%? Niciodata? De?cateva?ori? De?mai?multe?ori? Intotdeauna? Da?(>cateva?ori)? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 12?
  • 13. 12.?In?uenta?parerilor?exprimate? pe?acest?blog? 80,0%? 67,5%? 70,0%? 60,0%? 49,1%? 50,0%? 40,0%? 32,5%? dono.ro? 30,0%? Bloguri? 20,0%? 10,2%? 8,2%? 10,0%? 0,0%? In?niciun?fel? Ma?in?uenteaza?intr©\o? Imi?intareste?sau?imi? Ma?ajuta?sa?hotarasc?daca? Intr©\o?masura?sau?alta? oarecare?masura? schimba?opinia?despre? sa©\l/sa?o?cumpar/folosesc? produs,?serviciu?sau? sau?nu? companie? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 13?