Rezultate Studiu Standout Petreanu2. 1.?Date?demogra?ce?©\?varsta?
40,00%?
35,00%?
30,00%?
25,17%?
25,00%? 23,18%?
20,00%?
17,88%? petreanu.ro?
Bloguri?
14,57%?
15,00%?
10,00%?
7,28%?
3,97%?
5,00%? 3,31%?
1,99%? 1,99%?
0,66%?
0,00%?
Neprecizat? Intre?15©\19? Intre?20©\25? Intre?25©\31? Intre?31©\35? Intre?35©\40? Intre?40©\45? Intre?45©\50? Intre?50©\55? Peste?55?
5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 2?
3. 2.?Date?demogra?ce?©\?studii?
100,00%?
90,00%? 86,09%?
80,00%?
70,00%?
60,00%?
50,99%?
50,00%?
petreanu.ro?
Bloguri?
40,00%?
30,00%?
22,52%?
20,00%?
11,92%? 11,26%? 9,93%?
10,00%?
2,65%?
1,99%? 0,66%? 0,00%?
0,00%?
Liceu?all? Gimnaziu? Liceu?(fara? Liceu?(cu? Scoala? Universitate?Universitate?Master?(MS)? Doctorat? Facultate?
Bacalaureat)?Bacalaureat)?profesionala? (fara? (cu?diploma)? (PhD)? (incl?MS,?
diploma)? Phd)?
5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 3?
4. 3.?¶Ù²¹³Ù±ð?»å±ð³¾´Ç²µ°ù²¹?³¦±ð?¨C?±è´Ç³ú¾±2²¹?
ierarhica?
50,00%?
45,03%?
45,00%?
40,00%?
35,00%?
30,00%?
23,18%?
25,00%?
20,00%?
13,91%?
15,00%? 12,58%?
petreanu.ro?
11,26%?
9,93%?
9,27%?
10,00%?
6,62%? Bloguri?
3,97%? 3,97%?
3,31%?
5,00%? 1,99%?
0,00%?
5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 4?
5. 4.?¶Ù²¹³Ù±ð?»å±ð³¾´Ç²µ°ù²¹?³¦±ð?©\?±¹±ð²Ô¾±³Ù³Ü°ù¾±?
40,00%?
35,00%?
31,79%?
30,46%?
30,00%?
25,00%?
20,53%?
20,00%?
petreanu.ro?
Bloguri?
15,00%?
9,27%?
10,00%?
5,30%?
5,00%?
2,65%?
0,00%?
Neprecizat? Sub?500?ron? Intre?500?ron?si? Intre?1000?ron?si? Intre?3000?ron?si? Peste?7000?ron?
1000?ron? 3000?ron? 7000?ron?
5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 5?
6. 5.?¡°³Õ²¹°ù²õ³Ù²¹¡±?»å±ð?´Ú´Ç±ô´Ç²õ¾±°ù±ð?²¹?
internetului?
80,0%?
70,9%?
70,0%?
60,0%?
50,0%?
40,0%?
petreanu.ro?
30,0%? Bloguri?
23,2%?
20,0%?
10,0%? 6,0%?
0,0%? 0,0%?
0,0%?
Mai?pu2n?de?6?luni? Intre?6?luni?si?1?an? Intre?1?an?si?3?ani? Intre?4?si?7?ani? Peste?7?ani?
5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 6?
7. 6.?Cumparare?efec2va?online?
90,0%?
78,2%?
80,0%?
70,0%?
57,6%?
60,0%?
50,0%?
petreanu.ro?
40,0%?
Bloguri?
30,0%?
19,2%?
20,0%?
12,6%?
10,0%? 6,0%?
2,6%?
2,0%?
0,0%?
0,0%?
Niciodata? O?data?pe?an? De?cateva?ori? Lunar? Saptamanal? Zilnic? Nu?s2u? Cel?pu2n?o?data?
pe?an? pe?an?
5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 7?
8. 7.?Frecventa?de?accesare?a?blogului?
60,0%?
50,0%? 47,4%?
40,6%?
40,0%?
28,1%?
30,0%?
petreanu.ro?
Bloguri?
20,0%?
12,5%? 12,0%?
10,0%?
6,8%?
0,0%?
O?data?pe?luna?sau? O?data?pe? De?cateva?ori?pe? Zilnic? De?cateva?ori?pe?zi? Zilnic?si?mai?des?
mai?rar? saptamana? saptamana?
5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 8?
9. 8.Mo2ve?de?accesare?a?blogului?
80,0%?
68,8%?
70,0%?
60,0%?
50,0%?
45,8%?
40,0%?
petreanu.ro?
Bloguri?
30,0%? 26,6%?
23,4%?
20,0%?
15,6%?
10,0%?
0,0%?
Ma?2ne?la?curent?cu? Ma?distreaza? Imi?da?senza2a? Imi?da?perspec2ve?noi? Imi?da?subiecte?de?
nouta2le?dintr©\un? apartenentei?la?o? fata?de?evenimentele? discu2e?pentru?intalnirile?
domeniu? comunitate? curente? cu?prietenii?
5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 9?
10. 9.?Par2ciparea?la?comentarii?
80,0%?
70,0%? 66,7%?
60,0%?
50,0%?
40,0%?
33,3%?
petreanu.ro?
29,7%?
Bloguri?
30,0%?
20,0%?
10,0%?
3,6%?
0,0%?
0,0%?
Nu?am?comentat? Comentez?foarte?rar?pe? Comentez?frecvent?pe? Comentez?aproape?la? Am?comentat?cel?pu2n?o?
niciodata?pe?acest?blog? acest?blog? acest?blog? ?ecare?ar2col?pe?acest? data?
blog?
5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 10?
11. 10.?In?uenta?blogurilor?asupra?
deciziei?de?cumparare?
90,0%?
77,0%?
80,0%?
70,0%?
61,5%?
60,0%?
50,0%?
40,0%?
30,0%?
23,0%?
petreanu.ro?
20,0%? 14,4%?
Bloguri?
10,0%?
1,1%?
0,0%?
Deloc? Pu2n? Destul?de?mult? Foarte?mult? Ma?in?uenteaza(P+Dm
+Fm)?
5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 11?
12. 11.?In?uenta?blogurilor?asupra?
schimbarii?sau?intaririi?opiniilor?
V-ati schimbat sau v-ati intarit parerea despre un produs, un serviciu,
sau o companie, in urma citirii unor pareri ale bloggerilor despre
acestea?
80,0%?
67,8%?
70,0%?
58,6%?
60,0%?
50,0%?
40,0%?
petreanu.ro?
32,2%?
30,0%? Bloguri?
20,0%?
8,6%?
10,0%?
0,6%?
0,0%?
Niciodata? De?cateva?ori? De?mai?multe?ori? Intotdeauna? Da?(>cateva?ori)?
5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 12?
13. 12.?In?uenta?parerilor?exprimate?
pe?acest?blog?
80,0%?
75,5%?
70,0%?
57,3%?
60,0%?
50,0%?
40,0%?
petreanu.ro?
30,0%? Bloguri?
24,5%?
20,0%?
13,5%?
10,0%?
4,7%?
0,0%?
In?niciun?fel? Ma?in?uenteaza?intr©\o? Imi?intareste?sau?imi? Ma?ajuta?sa?hotarasc? Intr©\o?masura?sau?alta?
oarecare?masura? schimba?opinia?despre? daca?sa©\l/sa?o?cumpar/
produs,?serviciu?sau? folosesc?sau?nu?
companie?
5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 13?