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Studiul?de?audienta?pentru?
blogurile?romanes2?Q1?2009?


    Pro?lul?ci2torilor?blogului??
         PETREANU.RO?
             (n=192)?

                                    1?
1.?Date?demogra?ce?©\?varsta?
40,00%?



35,00%?



30,00%?


                                                25,17%?
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20,00%?
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                                                                                                     1,99%?       1,99%?
          0,66%?
 0,00%?
          Neprecizat? Intre?15©\19? Intre?20©\25? Intre?25©\31? Intre?31©\35? Intre?35©\40? Intre?40©\45? Intre?45©\50? Intre?50©\55?   Peste?55?



  5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro                                                 2?
2.?Date?demogra?ce?©\?studii?
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 80,00%?


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  0,00%?
            Liceu?all?   Gimnaziu? Liceu?(fara? Liceu?(cu?     Scoala? Universitate?Universitate?Master?(MS)? Doctorat?   Facultate?
                                  Bacalaureat)?Bacalaureat)?profesionala? (fara? (cu?diploma)?                 (PhD)?     (incl?MS,?
                                                                         diploma)?                                           Phd)?




5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro                                          3?
3.?¶Ù²¹³Ù±ð?»å±ð³¾´Ç²µ°ù²¹?³¦±ð?¨C?±è´Ç³ú¾±2²¹?
                     ierarhica?
     50,00%?
               45,03%?
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     40,00%?

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                                                      11,26%?
                                                                                                              9,93%?
                         9,27%?
     10,00%?
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                                                                                           3,31%?
      5,00%?                                                             1,99%?
      0,00%?




5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro                                   4?
4.?¶Ù²¹³Ù±ð?»å±ð³¾´Ç²µ°ù²¹?³¦±ð?©\?±¹±ð²Ô¾±³Ù³Ü°ù¾±?
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     35,00%?
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               20,53%?
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                                                                                                                               petreanu.ro?
                                                                                                                               Bloguri?
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                                                                                                              9,27%?
     10,00%?

                                                5,30%?
      5,00%?
                                2,65%?


      0,00%?
                Neprecizat?     Sub?500?ron?   Intre?500?ron?si?   Intre?1000?ron?si?   Intre?3000?ron?si?   Peste?7000?ron?
                                                  1000?ron?            3000?ron?            7000?ron?




5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro                                  5?
5.?¡°³Õ²¹°ù²õ³Ù²¹¡±?»å±ð?´Ú´Ç±ô´Ç²õ¾±°ù±ð?²¹?
                            internetului?
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                  Mai?pu2n?de?6?luni?   Intre?6?luni?si?1?an?   Intre?1?an?si?3?ani?   Intre?4?si?7?ani?   Peste?7?ani?




5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro                                 6?
6.?Cumparare?efec2va?online?
   90,0%?

                                                                                                         78,2%?
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   70,0%?

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                                                                                                                          petreanu.ro?
   40,0%?
                                                                                                                          Bloguri?

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            19,2%?
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    0,0%?
            Niciodata?   O?data?pe?an? De?cateva?ori?     Lunar?   Saptamanal?    Zilnic?    Nu?s2u?   Cel?pu2n?o?data?
                                          pe?an?                                                            pe?an?




5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro                            7?
7.?Frecventa?de?accesare?a?blogului?
60,0%?




50,0%?                                                                                                47,4%?


                                                                 40,6%?
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                                               28,1%?
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            12,5%?             12,0%?

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 0,0%?
         O?data?pe?luna?sau?    O?data?pe?   De?cateva?ori?pe?      Zilnic?   De?cateva?ori?pe?zi?   Zilnic?si?mai?des?
              mai?rar?         saptamana?      saptamana?



5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro                                 8?
8.Mo2ve?de?accesare?a?blogului?
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                                                                            68,8%?
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60,0%?



50,0%?
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30,0%?      26,6%?
                                                     23,4%?

20,0%?
                                                                                                      15,6%?


10,0%?



 0,0%?
         Ma?2ne?la?curent?cu?   Ma?distreaza?       Imi?da?senza2a?     Imi?da?perspec2ve?noi?     Imi?da?subiecte?de?
          nouta2le?dintr©\un?                       apartenentei?la?o?    fata?de?evenimentele? discu2e?pentru?intalnirile?
              domeniu?                                comunitate?               curente?               cu?prietenii?


5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro                                9?
9.?Par2ciparea?la?comentarii?
   80,0%?


   70,0%?       66,7%?


   60,0%?


   50,0%?


   40,0%?
                                                                                                             33,3%?
                                                                                                                                  petreanu.ro?
                                       29,7%?
                                                                                                                                  Bloguri?
   30,0%?


   20,0%?


   10,0%?
                                                               3,6%?
                                                                                      0,0%?
    0,0%?
               Nu?am?comentat?       Comentez?foarte?rar?pe? Comentez?frecvent?pe? Comentez?aproape?la? Am?comentat?cel?pu2n?o?
            niciodata?pe?acest?blog?      acest?blog?            acest?blog?       ?ecare?ar2col?pe?acest?     data?
                                                                                            blog?




5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro                                  10?
10.?In?uenta?blogurilor?asupra?
                 deciziei?de?cumparare?
   90,0%?
                                                                                               77,0%?
   80,0%?

   70,0%?
                                   61,5%?
   60,0%?

   50,0%?

   40,0%?

   30,0%?
              23,0%?
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   20,0%?                                              14,4%?
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   10,0%?
                                                                           1,1%?
    0,0%?
                 Deloc?               Pu2n?           Destul?de?mult?      Foarte?mult?    Ma?in?uenteaza(P+Dm
                                                                                                  +Fm)?




5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro                 11?
11.?In?uenta?blogurilor?asupra?
       schimbarii?sau?intaririi?opiniilor?
V-ati schimbat sau v-ati intarit parerea despre un produs, un serviciu,
sau o companie, in urma citirii unor pareri ale bloggerilor despre
acestea?
     80,0%?

                                                                                             67,8%?
     70,0%?

                                   58,6%?
     60,0%?

     50,0%?

     40,0%?
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                32,2%?
     30,0%?                                                                                                     Bloguri?

     20,0%?

                                                       8,6%?
     10,0%?
                                                                          0,6%?
      0,0%?
                 Niciodata?        De?cateva?ori?    De?mai?multe?ori?    Intotdeauna?      Da?(>cateva?ori)?




5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro                   12?
12.?In?uenta?parerilor?exprimate?
              pe?acest?blog?
  80,0%?
                                                                                                                75,5%?


  70,0%?


                                    57,3%?
  60,0%?


  50,0%?


  40,0%?

                                                                                                                                      petreanu.ro?
  30,0%?                                                                                                                              Bloguri?
              24,5%?

  20,0%?
                                                             13,5%?

  10,0%?
                                                                                        4,7%?

   0,0%?
               In?niciun?fel?   Ma?in?uenteaza?intr©\o?    Imi?intareste?sau?imi?    Ma?ajuta?sa?hotarasc?   Intr©\o?masura?sau?alta?
                                  oarecare?masura?       schimba?opinia?despre?    daca?sa©\l/sa?o?cumpar/
                                                          produs,?serviciu?sau?       folosesc?sau?nu?
                                                                companie?



5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro                                         13?

More Related Content

Rezultate Studiu Standout Petreanu

  • 1. Studiul?de?audienta?pentru? blogurile?romanes2?Q1?2009? Pro?lul?ci2torilor?blogului?? PETREANU.RO? (n=192)? 1?
  • 2. 1.?Date?demogra?ce?©\?varsta? 40,00%? 35,00%? 30,00%? 25,17%? 25,00%? 23,18%? 20,00%? 17,88%? petreanu.ro? Bloguri? 14,57%? 15,00%? 10,00%? 7,28%? 3,97%? 5,00%? 3,31%? 1,99%? 1,99%? 0,66%? 0,00%? Neprecizat? Intre?15©\19? Intre?20©\25? Intre?25©\31? Intre?31©\35? Intre?35©\40? Intre?40©\45? Intre?45©\50? Intre?50©\55? Peste?55? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 2?
  • 3. 2.?Date?demogra?ce?©\?studii? 100,00%? 90,00%? 86,09%? 80,00%? 70,00%? 60,00%? 50,99%? 50,00%? petreanu.ro? Bloguri? 40,00%? 30,00%? 22,52%? 20,00%? 11,92%? 11,26%? 9,93%? 10,00%? 2,65%? 1,99%? 0,66%? 0,00%? 0,00%? Liceu?all? Gimnaziu? Liceu?(fara? Liceu?(cu? Scoala? Universitate?Universitate?Master?(MS)? Doctorat? Facultate? Bacalaureat)?Bacalaureat)?profesionala? (fara? (cu?diploma)? (PhD)? (incl?MS,? diploma)? Phd)? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 3?
  • 4. 3.?¶Ù²¹³Ù±ð?»å±ð³¾´Ç²µ°ù²¹?³¦±ð?¨C?±è´Ç³ú¾±2²¹? ierarhica? 50,00%? 45,03%? 45,00%? 40,00%? 35,00%? 30,00%? 23,18%? 25,00%? 20,00%? 13,91%? 15,00%? 12,58%? petreanu.ro? 11,26%? 9,93%? 9,27%? 10,00%? 6,62%? Bloguri? 3,97%? 3,97%? 3,31%? 5,00%? 1,99%? 0,00%? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 4?
  • 5. 4.?¶Ù²¹³Ù±ð?»å±ð³¾´Ç²µ°ù²¹?³¦±ð?©\?±¹±ð²Ô¾±³Ù³Ü°ù¾±? 40,00%? 35,00%? 31,79%? 30,46%? 30,00%? 25,00%? 20,53%? 20,00%? petreanu.ro? Bloguri? 15,00%? 9,27%? 10,00%? 5,30%? 5,00%? 2,65%? 0,00%? Neprecizat? Sub?500?ron? Intre?500?ron?si? Intre?1000?ron?si? Intre?3000?ron?si? Peste?7000?ron? 1000?ron? 3000?ron? 7000?ron? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 5?
  • 6. 5.?¡°³Õ²¹°ù²õ³Ù²¹¡±?»å±ð?´Ú´Ç±ô´Ç²õ¾±°ù±ð?²¹? internetului? 80,0%? 70,9%? 70,0%? 60,0%? 50,0%? 40,0%? petreanu.ro? 30,0%? Bloguri? 23,2%? 20,0%? 10,0%? 6,0%? 0,0%? 0,0%? 0,0%? Mai?pu2n?de?6?luni? Intre?6?luni?si?1?an? Intre?1?an?si?3?ani? Intre?4?si?7?ani? Peste?7?ani? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 6?
  • 7. 6.?Cumparare?efec2va?online? 90,0%? 78,2%? 80,0%? 70,0%? 57,6%? 60,0%? 50,0%? petreanu.ro? 40,0%? Bloguri? 30,0%? 19,2%? 20,0%? 12,6%? 10,0%? 6,0%? 2,6%? 2,0%? 0,0%? 0,0%? Niciodata? O?data?pe?an? De?cateva?ori? Lunar? Saptamanal? Zilnic? Nu?s2u? Cel?pu2n?o?data? pe?an? pe?an? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 7?
  • 8. 7.?Frecventa?de?accesare?a?blogului? 60,0%? 50,0%? 47,4%? 40,6%? 40,0%? 28,1%? 30,0%? petreanu.ro? Bloguri? 20,0%? 12,5%? 12,0%? 10,0%? 6,8%? 0,0%? O?data?pe?luna?sau? O?data?pe? De?cateva?ori?pe? Zilnic? De?cateva?ori?pe?zi? Zilnic?si?mai?des? mai?rar? saptamana? saptamana? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 8?
  • 9. 8.Mo2ve?de?accesare?a?blogului? 80,0%? 68,8%? 70,0%? 60,0%? 50,0%? 45,8%? 40,0%? petreanu.ro? Bloguri? 30,0%? 26,6%? 23,4%? 20,0%? 15,6%? 10,0%? 0,0%? Ma?2ne?la?curent?cu? Ma?distreaza? Imi?da?senza2a? Imi?da?perspec2ve?noi? Imi?da?subiecte?de? nouta2le?dintr©\un? apartenentei?la?o? fata?de?evenimentele? discu2e?pentru?intalnirile? domeniu? comunitate? curente? cu?prietenii? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 9?
  • 10. 9.?Par2ciparea?la?comentarii? 80,0%? 70,0%? 66,7%? 60,0%? 50,0%? 40,0%? 33,3%? petreanu.ro? 29,7%? Bloguri? 30,0%? 20,0%? 10,0%? 3,6%? 0,0%? 0,0%? Nu?am?comentat? Comentez?foarte?rar?pe? Comentez?frecvent?pe? Comentez?aproape?la? Am?comentat?cel?pu2n?o? niciodata?pe?acest?blog? acest?blog? acest?blog? ?ecare?ar2col?pe?acest? data? blog? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 10?
  • 11. 10.?In?uenta?blogurilor?asupra? deciziei?de?cumparare? 90,0%? 77,0%? 80,0%? 70,0%? 61,5%? 60,0%? 50,0%? 40,0%? 30,0%? 23,0%? petreanu.ro? 20,0%? 14,4%? Bloguri? 10,0%? 1,1%? 0,0%? Deloc? Pu2n? Destul?de?mult? Foarte?mult? Ma?in?uenteaza(P+Dm +Fm)? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 11?
  • 12. 11.?In?uenta?blogurilor?asupra? schimbarii?sau?intaririi?opiniilor? V-ati schimbat sau v-ati intarit parerea despre un produs, un serviciu, sau o companie, in urma citirii unor pareri ale bloggerilor despre acestea? 80,0%? 67,8%? 70,0%? 58,6%? 60,0%? 50,0%? 40,0%? petreanu.ro? 32,2%? 30,0%? Bloguri? 20,0%? 8,6%? 10,0%? 0,6%? 0,0%? Niciodata? De?cateva?ori? De?mai?multe?ori? Intotdeauna? Da?(>cateva?ori)? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 12?
  • 13. 12.?In?uenta?parerilor?exprimate? pe?acest?blog? 80,0%? 75,5%? 70,0%? 57,3%? 60,0%? 50,0%? 40,0%? petreanu.ro? 30,0%? Bloguri? 24,5%? 20,0%? 13,5%? 10,0%? 4,7%? 0,0%? In?niciun?fel? Ma?in?uenteaza?intr©\o? Imi?intareste?sau?imi? Ma?ajuta?sa?hotarasc? Intr©\o?masura?sau?alta? oarecare?masura? schimba?opinia?despre? daca?sa©\l/sa?o?cumpar/ produs,?serviciu?sau? folosesc?sau?nu? companie? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 13?