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Ionut Oprea
Ionut Oprea

The document is a study of Romanian blog audiences in Q1 2009. It contains demographic data about the readers of SUBIECTIV.RO blog such as age, education level, job position, income level, when they started using the internet, online purchasing habits, blog access frequency, reasons for accessing blogs, participation in comments, and influence of blogs on purchasing decisions and changing opinions. The data is presented in graphical form showing percentages for each response category.

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Studiuldeaudientapentru blogurileromanes2Q12009 Pro鍖lulci2torilorblogului SUBIECTIV.RO (n=124) 1
1.Datedemogra鍖cevarsta 0,4 36,47% 0,35 0,3 26,60% 0,25 0,2 Subiec2v Bloguri 0,15 13,41% 10,07% 0,1 5,50% 0,05 3,44% 1,27% 1,25% 1,18% 0,82% 0 Neprecizat Intre1519 Intre2025 Intre2531 Intre3135 Intre3540 Intre4045 Intre4550 Intre5055 Peste55 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 2
2.Datedemogra鍖cestudii 100,00% 88,24% 90,00% 80,00% 70,00% 60,00% 48,04% 50,00% Subiec2v 40,00% Bloguri 30,00% 20,59% 18,63% 20,00% 11,76% 10,00% 0,98% 0,00% 0,00% 0,00% 0,00% Gimnaziu Liceu(fara Liceu(cu Scoala Universitate Universitate Master(MS) Doctorat Facultate Bacalaureat) Bacalaureat) profesionala (faradiploma) (cudiploma) (PhD) (incl.MS, PhD) 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 3
3.D温岳艶d艶馨看乙姻温鍖c艶盒盒挑p看噛庄2温 ierarhica 50,00% 45,54% 45,00% 40,00% 35,00% 30,00% Subiec2v 25,00% Bloguri 19,80% 17,82% 20,00% 15,00% 10,89% 7,92% 7,92% 7,92% 7,92% 10,00% 6,93% 4,95% 4,95% 2,97% 5,00% 0,00% 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 4
1.D温岳艶d艶馨看乙姻温鍖c艶盒盒挑v艶稼庄岳顎姻庄 40,00% 35,64% 35,00% 32,67% 30,00% 25,00% 20,00% Subiec2v 15,84% Bloguri 15,00% 8,91% 10,00% 5,94% 5,00% 0,99% 0,00% Neprecizat Sub500ron Intre500ronsi Intre1000ronsi Intre3000ronsi Peste7000ron 1000ron 3000ron 7000ron 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 5
2.盒V温姻壊岳温敵仰d艶f看鉛看壊庄姻艶a internetului 80% 71% 70% 60% 50% 40% Bloguri Subiec2v 30% 26% 20% 10% 04% 00% 00% 00% Maipu2nde6luni Intre6lunisi1an Intre1ansi3ani Intre4si7ani Peste7ani 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 6
3.Cumparareefec2vaonline 100% 90% 86% 80% 70% 63% 60% 50% Subiec2v Bloguri 40% 30% 20% 15% 11% 10% 06% 03% 02% 01% 00% Niciodata Odatapean Decatevaori Lunar Saptamanal Zilnic Nus2u Celpu2no pean datapean 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 7
4.F姻艶界厩艶稼岳温d艶a界界艶壊温姻艶ab鉛看乙顎鉛顎庄 60% 51% 50% 40% 36% 30% 27% Bloguri Subiec2v 20% 18% 13% 10% 07% 00% Odatapelunasau Odatape Decatevaoripe Zilnic Decatevaoripezi Zilnicsimaides mairar saptamana saptamana 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 8
5.珂看2厩艶d艶a界界艶壊温姻艶ab鉛看乙顎鉛顎庄 80% 70% 63% 60% 50% 44% 40% Bloguri Subiec2v 30% 24% 20% 12% 11% 10% 00% Ma2nelacurentcu Madistreaza Imidasenza2a Imidaperspec2venoi Imidasubiectede nouta2ledintrun apartenenteilao fatadeevenimentele discu2epentru domeniu comunitate curente intalnirilecuprietenii 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 9
6.Par2ciparealacomentarii 60% 57% 50% 43% 39% 40% 30% Bloguri Subiec2v 20% 10% 03% 01% 00% Nuamcomentat Comentezfoarterarpe Comentezfrecventpe Comentezaproapela Amcomentatcelpu2no niciodatapeacestblog acestblog acestblog 鍖ecarear2colpeacest data blog 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 10
6.I稼鍖u艶稼岳温b鉛看乙顎姻庄鉛看姻a壊顎沿姻温 decizieidecumparare 80% 72% 70% 63% 60% 50% 40% Bloguri Subiec2v 30% 22% 20% 15% 10% 01% 00% Deloc Pu2n Destuldemult Foartemult Main鍖uenteaza(P+Dm +Fm) 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 11
6.I稼鍖u艶稼岳温b鉛看乙顎姻庄鉛看姻a壊顎沿姻温 schimbariisauintaririiopiniilor V-ati schimbat sau v-ati intarit parerea despre un produs, un serviciu, sau o companie, in urma citirii unor pareri ale bloggerilor despre acestea? 80% 70% 70% 61% 60% 50% 40% Bloguri Subiec2v 30% 30% 20% 08% 10% 01% 00% Niciodata Decatevaori Demaimulteori Intotdeauna Da(>catevaori) 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 12
6.I稼鍖u艶稼岳温p温姻艶姻庄鉛看姻e恰沿姻庄馨温岳艶p艶 acestblog 70% 61% 60% 50% 50% 39% 40% Bloguri 30% Subiec2v 20% 10% 07% 04% 00% Inniciunfel Main鍖uenteazaintro Imiintarestesauimi Maajutasahotarasc Intromasurasaualta oarecaremasura schimbaopiniadespre dacasal/saocumpar/ produs,serviciusau folosescsaunu companie 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 13

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Rezultate Studiu Standout Subiectiv

  • 1. Studiuldeaudientapentru blogurileromanes2Q12009 Pro鍖lulci2torilorblogului SUBIECTIV.RO (n=124) 1
  • 2. 1.Datedemogra鍖cevarsta 0,4 36,47% 0,35 0,3 26,60% 0,25 0,2 Subiec2v Bloguri 0,15 13,41% 10,07% 0,1 5,50% 0,05 3,44% 1,27% 1,25% 1,18% 0,82% 0 Neprecizat Intre1519 Intre2025 Intre2531 Intre3135 Intre3540 Intre4045 Intre4550 Intre5055 Peste55 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 2
  • 3. 2.Datedemogra鍖cestudii 100,00% 88,24% 90,00% 80,00% 70,00% 60,00% 48,04% 50,00% Subiec2v 40,00% Bloguri 30,00% 20,59% 18,63% 20,00% 11,76% 10,00% 0,98% 0,00% 0,00% 0,00% 0,00% Gimnaziu Liceu(fara Liceu(cu Scoala Universitate Universitate Master(MS) Doctorat Facultate Bacalaureat) Bacalaureat) profesionala (faradiploma) (cudiploma) (PhD) (incl.MS, PhD) 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 3
  • 4. 3.D温岳艶d艶馨看乙姻温鍖c艶盒盒挑p看噛庄2温 ierarhica 50,00% 45,54% 45,00% 40,00% 35,00% 30,00% Subiec2v 25,00% Bloguri 19,80% 17,82% 20,00% 15,00% 10,89% 7,92% 7,92% 7,92% 7,92% 10,00% 6,93% 4,95% 4,95% 2,97% 5,00% 0,00% 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 4
  • 5. 1.D温岳艶d艶馨看乙姻温鍖c艶盒盒挑v艶稼庄岳顎姻庄 40,00% 35,64% 35,00% 32,67% 30,00% 25,00% 20,00% Subiec2v 15,84% Bloguri 15,00% 8,91% 10,00% 5,94% 5,00% 0,99% 0,00% Neprecizat Sub500ron Intre500ronsi Intre1000ronsi Intre3000ronsi Peste7000ron 1000ron 3000ron 7000ron 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 5
  • 6. 2.盒V温姻壊岳温敵仰d艶f看鉛看壊庄姻艶a internetului 80% 71% 70% 60% 50% 40% Bloguri Subiec2v 30% 26% 20% 10% 04% 00% 00% 00% Maipu2nde6luni Intre6lunisi1an Intre1ansi3ani Intre4si7ani Peste7ani 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 6
  • 7. 3.Cumparareefec2vaonline 100% 90% 86% 80% 70% 63% 60% 50% Subiec2v Bloguri 40% 30% 20% 15% 11% 10% 06% 03% 02% 01% 00% Niciodata Odatapean Decatevaori Lunar Saptamanal Zilnic Nus2u Celpu2no pean datapean 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 7
  • 8. 4.F姻艶界厩艶稼岳温d艶a界界艶壊温姻艶ab鉛看乙顎鉛顎庄 60% 51% 50% 40% 36% 30% 27% Bloguri Subiec2v 20% 18% 13% 10% 07% 00% Odatapelunasau Odatape Decatevaoripe Zilnic Decatevaoripezi Zilnicsimaides mairar saptamana saptamana 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 8
  • 9. 5.珂看2厩艶d艶a界界艶壊温姻艶ab鉛看乙顎鉛顎庄 80% 70% 63% 60% 50% 44% 40% Bloguri Subiec2v 30% 24% 20% 12% 11% 10% 00% Ma2nelacurentcu Madistreaza Imidasenza2a Imidaperspec2venoi Imidasubiectede nouta2ledintrun apartenenteilao fatadeevenimentele discu2epentru domeniu comunitate curente intalnirilecuprietenii 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 9
  • 10. 6.Par2ciparealacomentarii 60% 57% 50% 43% 39% 40% 30% Bloguri Subiec2v 20% 10% 03% 01% 00% Nuamcomentat Comentezfoarterarpe Comentezfrecventpe Comentezaproapela Amcomentatcelpu2no niciodatapeacestblog acestblog acestblog 鍖ecarear2colpeacest data blog 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 10
  • 11. 6.I稼鍖u艶稼岳温b鉛看乙顎姻庄鉛看姻a壊顎沿姻温 decizieidecumparare 80% 72% 70% 63% 60% 50% 40% Bloguri Subiec2v 30% 22% 20% 15% 10% 01% 00% Deloc Pu2n Destuldemult Foartemult Main鍖uenteaza(P+Dm +Fm) 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 11
  • 12. 6.I稼鍖u艶稼岳温b鉛看乙顎姻庄鉛看姻a壊顎沿姻温 schimbariisauintaririiopiniilor V-ati schimbat sau v-ati intarit parerea despre un produs, un serviciu, sau o companie, in urma citirii unor pareri ale bloggerilor despre acestea? 80% 70% 70% 61% 60% 50% 40% Bloguri Subiec2v 30% 30% 20% 08% 10% 01% 00% Niciodata Decatevaori Demaimulteori Intotdeauna Da(>catevaori) 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 12
  • 13. 6.I稼鍖u艶稼岳温p温姻艶姻庄鉛看姻e恰沿姻庄馨温岳艶p艶 acestblog 70% 61% 60% 50% 50% 39% 40% Bloguri 30% Subiec2v 20% 10% 07% 04% 00% Inniciunfel Main鍖uenteazaintro Imiintarestesauimi Maajutasahotarasc Intromasurasaualta oarecaremasura schimbaopiniadespre dacasal/saocumpar/ produs,serviciusau folosescsaunu companie 5/15/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 13