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Rezultate Studiu Standout Visurat

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Studiul?de?audienta?pentru? blogurile?romanes2?Q1?2009? Pro?lul?ci2torilor?blogului?? VISURAT.RO? (n=741)? 1?
1.?Date?demogra?ce?©\?varsta? 40,00%? 33,75%? 35,00%? 31,07%? 30,00%? 25,00%? 20,00%? visurat.ro? 16,61%? Bloguri? 15,00%? 9,29%? 10,00%? 5,18%? 5,00%? 1,96%? 1,25%? 0,71%? 0,18%? 0,00%? 0,00%? Neprecizat? Intre?15©\19? Intre?20©\25? Intre?25©\31? Intre?31©\35? Intre?35©\40? Intre?40©\45? Intre?45©\50? Intre?50©\55? Peste?55? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 2?
2.?Date?demogra?ce?©\?studii? 70,00%? 63,44%? 60,00%? 50,00%? 40,00%? 35,50%? visurat.ro? 28,65%? 30,00%? Bloguri? 24,43%? 20,00%? 13,18%? 13,01%? 10,00%? 7,21%? 4,22%? 1,76%? 0,70%? 0,00%? Liceu?all? Gimnaziu? Liceu?(fara? Liceu?(cu? Scoala? Universitate? Universitate? Master?(MS)? Doctorat? Facultate? Bacalaureat)?Bacalaureat)?profesionala? (fara? (cu?diploma)? (PhD)? (incl?MS,? diploma)? Phd)? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 3?
3.?¶Ù²¹³Ù±ð?»å±ð³¾´Ç²µ°ù²¹?³¦±ð?¨C?±è´Ç³ú¾±2²¹? ierarhica? 35,00%? 32,62%? 31,37%? 30,00%? 25,00%? 20,00%? 13,73%? 15,00%? 13,37%? visurat.ro? 10,00%? Bloguri? 7,13%? 6,60%? 6,60%? 5,70%? 5,53%? 4,81%? 5,00%? 2,85%? 2,32%? 0,00%? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 4?
4.?¶Ù²¹³Ù±ð?»å±ð³¾´Ç²µ°ù²¹?³¦±ð?©\?±¹±ð²Ô¾±³Ù³Ü°ù¾±? 40,00%? 34,80%? 35,00%? 30,00%? 26,54%? 25,00%? 20,00%? visurat.ro? 15,82%? 15,00%? Bloguri? 11,42%? 10,00%? 6,85%? 4,57%? 5,00%? 0,00%? Neprecizat? Sub?500?ron? Intre?500?ron?si? Intre?1000?ron?si? Intre?3000?ron?si? Peste?7000?ron? 1000?ron? 3000?ron? 7000?ron? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 5?
5.?¡°³Õ²¹°ù²õ³Ù²¹¡±?»å±ð?´Ú´Ç±ô´Ç²õ¾±°ù±ð?²¹? internetului? 60,0%? 56,8%? 50,0%? 40,0%? 32,8%? 30,0%? visurat.ro? Bloguri? 20,0%? 10,1%? 10,0%? 0,3%? 0,0%? 0,0%? Mai?pu2n?de?6?luni? Intre?6?luni?si?1?an? Intre?1?an?si?3?ani? Intre?4?si?7?ani? Peste?7?ani? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 6?
6.?Cumparare?efec2va?online? 90,0%? 77,5%? 80,0%? 70,0%? 60,0%? 52,3%? 50,0%? 40,0%? visurat.ro? Bloguri? 30,0%? 18,2%? 20,0%? 13,5%? 9,0%? 10,0%? 4,2%? 2,4%? 0,3%? 0,0%? Niciodata? O?data?pe?an? De?cateva?ori? Lunar? Saptamanal? Zilnic? Nu?s2u? Cel?pu2n?o?data? pe?an? pe?an? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 7?
7.?Frecventa?de?accesare?a?blogului? 70,0%? 65,3%? 60,0%? 50,0%? 45,2%? 40,0%? visurat.ro? 30,0%? Bloguri? 23,8%? 20,1%? 20,0%? 10,0%? 6,2%? 4,7%? 0,0%? O?data?pe?luna?sau? O?data?pe?saptamana? De?cateva?ori?pe? Zilnic? De?cateva?ori?pe?zi? Zilnic?si?mai?des? mai?rar? saptamana? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 8?
8.Mo2ve?de?accesare?a?blogului? 100,0%? 90,6%? 90,0%? 80,0%? 70,0%? 60,0%? 50,0%? visurat.ro? 40,0%? 31,7%? Bloguri? 30,0%? 17,4%? 16,7%? 20,0%? 14,4%? 10,0%? 0,0%? Ma?2ne?la?curent?cu? Ma?distreaza? Imi?da?senza2a? Imi?da?perspec2ve?noi? Imi?da?subiecte?de? nouta2le?dintr©\un? apartenentei?la?o? fata?de?evenimentele? discu2e?pentru?intalnirile? domeniu? comunitate? curente? cu?prietenii? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 9?
9.?Par2ciparea?la?comentarii? 60,0%? 50,8%? 49,1%? 50,0%? 47,2%? 40,0%? 30,0%? visurat.ro? 20,0%? Bloguri? 10,0%? 2,8%? 0,8%? 0,0%? Nu?am?comentat? Comentez?foarte?rar?pe? Comentez?frecvent?pe? Comentez?aproape?la? Am?comentat?cel?pu2n?o? niciodata?pe?acest?blog? acest?blog? acest?blog? ?ecare?ar2col?pe?acest? data? blog? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 10?
10.?In?uenta?blogurilor?asupra? deciziei?de?cumparare? 90,0%? 75,5%? 80,0%? 70,0%? 60,2%? 60,0%? 50,0%? 40,0%? 30,0%? 24,6%? visurat.ro? 20,0%? 13,9%? Bloguri? 10,0%? 1,4%? 0,0%? Deloc? Pu2n? Destul?de?mult? Foarte?mult? Ma?in?uenteaza(P+Dm +Fm)? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 11?
11.?In?uenta?blogurilor?asupra? schimbarii?sau?intaririi?opiniilor? V-ati schimbat sau v-ati intarit parerea despre un produs, un serviciu, sau o companie, in urma citirii unor pareri ale bloggerilor despre acestea? 80,0%? 68,2%? 70,0%? 60,5%? 60,0%? 50,0%? 40,0%? visurat.ro? 31,9%? Bloguri? 30,0%? 20,0%? 7,2%? 10,0%? 0,5%? 0,0%? Niciodata? De?cateva?ori? De?mai?multe?ori? Intotdeauna? Da?(>cateva?ori)? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 12?
12.?In?uenta?parerilor?exprimate? pe?acest?blog? 70,0%? 63,1%? 60,0%? 50,0%? 45,7%? 40,0%? 36,8%? 30,0%? visurat.ro? Bloguri? 20,0%? 10,8%? 10,0%? 6,6%? 0,0%? In?niciun?fel? Ma?in?uenteaza?intr©\o? Imi?intareste?sau?imi? Ma?ajuta?sa?hotarasc? Intr©\o?masura?sau?alta? oarecare?masura? schimba?opinia?despre? daca?sa©\l/sa?o?cumpar/ produs,?serviciu?sau? folosesc?sau?nu? companie? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 13?

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Rezultate Studiu Standout Visurat

  • 1. Studiul?de?audienta?pentru? blogurile?romanes2?Q1?2009? Pro?lul?ci2torilor?blogului?? VISURAT.RO? (n=741)? 1?
  • 2. 1.?Date?demogra?ce?©\?varsta? 40,00%? 33,75%? 35,00%? 31,07%? 30,00%? 25,00%? 20,00%? visurat.ro? 16,61%? Bloguri? 15,00%? 9,29%? 10,00%? 5,18%? 5,00%? 1,96%? 1,25%? 0,71%? 0,18%? 0,00%? 0,00%? Neprecizat? Intre?15©\19? Intre?20©\25? Intre?25©\31? Intre?31©\35? Intre?35©\40? Intre?40©\45? Intre?45©\50? Intre?50©\55? Peste?55? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 2?
  • 3. 2.?Date?demogra?ce?©\?studii? 70,00%? 63,44%? 60,00%? 50,00%? 40,00%? 35,50%? visurat.ro? 28,65%? 30,00%? Bloguri? 24,43%? 20,00%? 13,18%? 13,01%? 10,00%? 7,21%? 4,22%? 1,76%? 0,70%? 0,00%? Liceu?all? Gimnaziu? Liceu?(fara? Liceu?(cu? Scoala? Universitate? Universitate? Master?(MS)? Doctorat? Facultate? Bacalaureat)?Bacalaureat)?profesionala? (fara? (cu?diploma)? (PhD)? (incl?MS,? diploma)? Phd)? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 3?
  • 4. 3.?¶Ù²¹³Ù±ð?»å±ð³¾´Ç²µ°ù²¹?³¦±ð?¨C?±è´Ç³ú¾±2²¹? ierarhica? 35,00%? 32,62%? 31,37%? 30,00%? 25,00%? 20,00%? 13,73%? 15,00%? 13,37%? visurat.ro? 10,00%? Bloguri? 7,13%? 6,60%? 6,60%? 5,70%? 5,53%? 4,81%? 5,00%? 2,85%? 2,32%? 0,00%? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 4?
  • 5. 4.?¶Ù²¹³Ù±ð?»å±ð³¾´Ç²µ°ù²¹?³¦±ð?©\?±¹±ð²Ô¾±³Ù³Ü°ù¾±? 40,00%? 34,80%? 35,00%? 30,00%? 26,54%? 25,00%? 20,00%? visurat.ro? 15,82%? 15,00%? Bloguri? 11,42%? 10,00%? 6,85%? 4,57%? 5,00%? 0,00%? Neprecizat? Sub?500?ron? Intre?500?ron?si? Intre?1000?ron?si? Intre?3000?ron?si? Peste?7000?ron? 1000?ron? 3000?ron? 7000?ron? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 5?
  • 6. 5.?¡°³Õ²¹°ù²õ³Ù²¹¡±?»å±ð?´Ú´Ç±ô´Ç²õ¾±°ù±ð?²¹? internetului? 60,0%? 56,8%? 50,0%? 40,0%? 32,8%? 30,0%? visurat.ro? Bloguri? 20,0%? 10,1%? 10,0%? 0,3%? 0,0%? 0,0%? Mai?pu2n?de?6?luni? Intre?6?luni?si?1?an? Intre?1?an?si?3?ani? Intre?4?si?7?ani? Peste?7?ani? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 6?
  • 7. 6.?Cumparare?efec2va?online? 90,0%? 77,5%? 80,0%? 70,0%? 60,0%? 52,3%? 50,0%? 40,0%? visurat.ro? Bloguri? 30,0%? 18,2%? 20,0%? 13,5%? 9,0%? 10,0%? 4,2%? 2,4%? 0,3%? 0,0%? Niciodata? O?data?pe?an? De?cateva?ori? Lunar? Saptamanal? Zilnic? Nu?s2u? Cel?pu2n?o?data? pe?an? pe?an? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 7?
  • 8. 7.?Frecventa?de?accesare?a?blogului? 70,0%? 65,3%? 60,0%? 50,0%? 45,2%? 40,0%? visurat.ro? 30,0%? Bloguri? 23,8%? 20,1%? 20,0%? 10,0%? 6,2%? 4,7%? 0,0%? O?data?pe?luna?sau? O?data?pe?saptamana? De?cateva?ori?pe? Zilnic? De?cateva?ori?pe?zi? Zilnic?si?mai?des? mai?rar? saptamana? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 8?
  • 9. 8.Mo2ve?de?accesare?a?blogului? 100,0%? 90,6%? 90,0%? 80,0%? 70,0%? 60,0%? 50,0%? visurat.ro? 40,0%? 31,7%? Bloguri? 30,0%? 17,4%? 16,7%? 20,0%? 14,4%? 10,0%? 0,0%? Ma?2ne?la?curent?cu? Ma?distreaza? Imi?da?senza2a? Imi?da?perspec2ve?noi? Imi?da?subiecte?de? nouta2le?dintr©\un? apartenentei?la?o? fata?de?evenimentele? discu2e?pentru?intalnirile? domeniu? comunitate? curente? cu?prietenii? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 9?
  • 10. 9.?Par2ciparea?la?comentarii? 60,0%? 50,8%? 49,1%? 50,0%? 47,2%? 40,0%? 30,0%? visurat.ro? 20,0%? Bloguri? 10,0%? 2,8%? 0,8%? 0,0%? Nu?am?comentat? Comentez?foarte?rar?pe? Comentez?frecvent?pe? Comentez?aproape?la? Am?comentat?cel?pu2n?o? niciodata?pe?acest?blog? acest?blog? acest?blog? ?ecare?ar2col?pe?acest? data? blog? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 10?
  • 11. 10.?In?uenta?blogurilor?asupra? deciziei?de?cumparare? 90,0%? 75,5%? 80,0%? 70,0%? 60,2%? 60,0%? 50,0%? 40,0%? 30,0%? 24,6%? visurat.ro? 20,0%? 13,9%? Bloguri? 10,0%? 1,4%? 0,0%? Deloc? Pu2n? Destul?de?mult? Foarte?mult? Ma?in?uenteaza(P+Dm +Fm)? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 11?
  • 12. 11.?In?uenta?blogurilor?asupra? schimbarii?sau?intaririi?opiniilor? V-ati schimbat sau v-ati intarit parerea despre un produs, un serviciu, sau o companie, in urma citirii unor pareri ale bloggerilor despre acestea? 80,0%? 68,2%? 70,0%? 60,5%? 60,0%? 50,0%? 40,0%? visurat.ro? 31,9%? Bloguri? 30,0%? 20,0%? 7,2%? 10,0%? 0,5%? 0,0%? Niciodata? De?cateva?ori? De?mai?multe?ori? Intotdeauna? Da?(>cateva?ori)? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 12?
  • 13. 12.?In?uenta?parerilor?exprimate? pe?acest?blog? 70,0%? 63,1%? 60,0%? 50,0%? 45,7%? 40,0%? 36,8%? 30,0%? visurat.ro? Bloguri? 20,0%? 10,8%? 10,0%? 6,6%? 0,0%? In?niciun?fel? Ma?in?uenteaza?intr©\o? Imi?intareste?sau?imi? Ma?ajuta?sa?hotarasc? Intr©\o?masura?sau?alta? oarecare?masura? schimba?opinia?despre? daca?sa©\l/sa?o?cumpar/ produs,?serviciu?sau? folosesc?sau?nu? companie? 5/14/09? Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 13?