Rezultate Studiu Standout Zoso
- 1. Studiuldeaudientapentru blogurileromanes2Q12009 Pro鍖lulci2torilorblogului ZOSO.RO (n=475) 1
- 2. 1.Datedemogra鍖cevarsta 45,00% 40,80% 40,00% 35,00% 30,00% 26,42% 25,00% Zoso.ro Bloguri 20,00% 15,00% 11,04% 11,04% 10,03% 10,00% 4,01% 5,00% 1,67% 1,34% 1,34% 1,34% 0,00% Neprecizat Intre1519 Intre2025 Intre2531 Intre3135 Intre3540 Intre4045 Intre4550 Intre5055 Peste55 5/14/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 2
- 3. 1.D温岳艶d艶馨看乙姻温鍖c艶盒盒挑p看噛庄2温 ierarhica 45,00% 40,58% 40,00% 35,00% 30,00% 023% 25,00% 20,00% 016% 015% 15,00% 010% Zoso.ro 10,00% 008% 007% 006% 006% Bloguri 004% 003% 5,00% 002% 0,00% 5/14/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 3
- 4. 1.Datedemogra鍖cevenituri 040% 035% 035% 030% 025% 022% 019% 020% Zoso.ro Bloguri 015% 010% 008% 008% 008% 005% 000% Neprecizat Sub500ron Intre500ronsi1000 Intre1000ronsi3000Intre3000ronsi7000 Peste7000ron ron ron ron 5/14/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 4
- 5. 2.盒V温姻壊岳温敵仰d艶f看鉛看壊庄姻艶a internetului 70% 60% 58% 50% 40% Zoso.ro 30% Bloguri 30% 20% 09% 10% 03% 02% 00% Maipu2nde6luni Intre6lunisi1an Intre1ansi3ani Intre4si7ani Peste7ani 5/14/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 5
- 6. 3.Cumparareefec2vaonline 90% 81% 80% 70% 60% 56% 50% Zoso.ro 40% Bloguri 30% 20% 15% 15% 08% 10% 04% 02% 00% 00% Niciodata Odatapean Decatevaoripe Lunar Saptamanal Zilnic Nus2u Celpu2nodata an pean 5/14/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 6
- 7. 4.F姻艶界厩艶稼岳温d艶a界界艶壊温姻艶ab鉛看乙顎鉛顎庄 60% 53% 50% 40% 28% 30% Zoso.ro Bloguri 22% 21% 19% 20% 11% 10% 00% Odatapelunasau Odatape Decatevaoripe Zilnic Decatevaoripezi Zilnicsimaides mairar saptamana saptamana 5/14/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 7
- 8. 5.Mo2vedeaccesareablogului 80% 71% 70% 60% 49% 50% 40% Zoso.ro Bloguri 30% 27% 20% 16% 08% 10% 00% Ma2nelacurentcu Madistreaza Imidasenza2a Imidaperspec2venoi Imidasubiectede nouta2ledintrun apartenenteilao fatadeevenimentele discu2epentruintalnirile domeniu comunitate curente cuprietenii 5/14/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 8
- 9. 6.P温姻2界庄沿温姻艶温l温c看馨艶稼岳温姻庄庄 60% 52% 48% 50% 43% 40% 30% Zoso.ro Bloguri 20% 10% 04% 01% 00% Nuamcomentat Comentezfoarterarpe Comentezfrecventpe Comentezaproapela AmcomentatcelpuAn niciodatapeacestblog acestblog acestblog 鍖ecarearAcolpeacest odata blog 5/14/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 9
- 10. 6.I稼鍖u艶稼岳温b鉛看乙顎姻庄鉛看姻a壊顎沿姻温 decizieidecumparare 80% 72% 70% 60% 52% 50% 40% Zoso.ro Bloguri 28% 30% 20% 16% 10% 04% 00% Deloc Pu2n Destuldemult Foartemult Main鍖uenteaza(P+Dm +Fm) 5/14/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 10
- 11. 6.I稼鍖u艶稼岳温b鉛看乙顎姻庄鉛看姻a壊顎沿姻温 schimbariisauintaririiopiniilor V-ati schimbat sau v-ati intarit parerea despre un produs, un serviciu, sau o companie, in urma citirii unor pareri ale bloggerilor despre acestea? 80% 70% 65% 60% 53% 50% 40% Zoso.ro 35% Bloguri 30% 20% 09% 10% 02% 00% Niciodata Decatevaori Demaimulteori Intotdeauna Da(>catevaori) 5/14/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 11
- 12. 6.I稼鍖u艶稼岳温p温姻艶姻庄鉛看姻e恰沿姻庄馨温岳艶p艶 acestblog 70% 60% 53% 50% 47% 40% 37% Zoso.ro 30% Bloguri 20% 08% 10% 07% 00% Inniciunfel Main鍖uenteazaintro Imiintarestesauimi Maajutasahotarasc Intromasurasaualta oarecaremasura schimbaopiniadespre dacasal/saocumpar/ produs,serviciusau folosescsaunu companie 5/14/09 Pt intrebari, informatii suplimentare, explicatii: contact@standout.ro, http://blog.standout.ro 12